From The Ground Up Show with Erick Loden

From The Ground Up Show with Erick Loden features honest conversations with entrepreneurs, operators, tradespeople, service members, experts, and unconventional leaders. Erick brings real-world experience building, leading, and successfully selling a commercial construction company to discussions about entrepreneurship, leadership, business growth, skilled trades, service, personal development, and unconventional career paths. Each episode goes beyond the polished success story to examine the decisions, setbacks, systems, and hard-earned lessons behind meaningful work—heart, hands, and hustle from the ground up.

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Episodes 46

Damien and Jessica Zouaoui – Oakwell Beer Spa - They Sold Everything, Traveled the World, and Built a Million-Dollar Beer Spa Franchise
7d ago · 1:56:46
What happens when you walk away from successful careers, sell nearly everything you own, and travel the world in search of a better life? In this episode of From The Ground Up Show, Erick Loden sits down with Damien and Jessica Zouaoui, founders of Oakwell Beer Spa, to discuss their incredible journey from corporate careers in New York City to building one of the most unique hospitality businesses in America. After leaving the traditional path behind, Damien and Jessica traveled to 25 countries across the globe searching for inspiration, adventure, and opportunity. Along the way, they discover
Dashaun Bryant - From College Dropout to Roofing Sales Powerhouse | Mindset, Hustle & Building Roof Hustlers
14d ago · 1:32:22
Success leaves clues—and Deshaun Bryant’s journey is proof that where you start doesn’t determine where you finish. In this episode of From The Ground Up Show, host Erick Loden sits down with entrepreneur, sales leader, and Roof Hustlers founder Deshaun Bryant to discuss the mindset, discipline, and relentless work ethic required to build success from the ground up. Deshaun shares his story of overcoming setbacks, flunking out of college, facing adversity, and ultimately finding his path through door-to-door sales, leadership, personal development, and entrepreneurship. Together, they dive dee
Brent Garrett - From a $5,000 Truck to a Better Business
21d ago · 1:49:09
In this episode of From The Ground Up Show, host Erick Loden sits down with Brent Garrett for a powerful conversation on entrepreneurship, leadership, business systems, and what it really takes to build a successful company that can thrive without consuming your life. Too many business owners find themselves trapped in the daily grind—working harder every year but never gaining the freedom they envisioned when they started. Brent shares hard-earned lessons from decades in business, including how to build systems that scale, develop leaders who can carry the load, and create a company that grow
Chris Hallberg, The Business Sergeant - From Prison Sergeant to Business Sergeant: Building Elite Teams, Strong Culture, and Entrepreneurial Freedom
28d ago · 1:54:38
From Prison Sergeant to Leadership Expert: Building Elite Teams, Strong Culture, and Entrepreneurial Freedom | Chris Hallberg What separates average organizations from elite teams? In this episode of From The Ground Up Show, Erick Loden sits down with entrepreneur, EOS implementer, leadership coach, and Business Sergeant founder Chris Hallberg. Chris has spent decades helping organizations improve leadership, accountability, communication, and performance. His work earned national recognition when he was ranked #9 on Inc. Magazine’s Top 50 Leadership & Management Experts list. But his journey
Kyle Weber - He Built a Multi-Million Dollar Roofing Company on Relationships, Not Leads
1mo ago · 1:08:47
In this episode of From The Ground Up Show, Erick Loden sits down with Kyle Weber to discuss the lessons, relationships, and work ethic that have shaped his career in the roofing industry and business world. While many entrepreneurs chase the latest marketing tactic or growth hack, Kyle shares why long-term success is often built on something much simpler: trust, relationships, consistency, and delivering value over time. Kyle discusses his journey in the roofing business, the importance of networking, how referrals continue to drive business growth, and why strong personal and professional re
Matt Andersen - Intentional Growth: Building a Business Buyers Want
1mo ago · 1:35:13
Most business owners focus on growing revenue. The best business owners focus on building value. In this episode of From The Ground Up Show, host Erick Loden sits down with Matt Andersen to explore what separates good companies from truly valuable businesses. Drawing on experience from more than $5 billion in mergers and acquisitions transactions, Matt shares practical insights on business growth, leadership, company culture, enterprise value, succession planning, and creating a business that can thrive beyond its founder. Whether you’re a contractor, entrepreneur, trades professional, small b
Mike Goldenstein - From Roofing Contractor to Tech Entrepreneur - The Future of Roofing Sales & Technology
1mo ago · 1:50:38
In this episode of From The Ground Up Show, we sit down with Mike Goldenstein to talk about entrepreneurship, leadership, business growth, and what it really takes to build a long-term career in the trades and construction industries. With more than three decades of experience across multiple sides of business, Mike shares lessons learned from building companies, navigating industry changes, developing sales teams, embracing technology, and adapting to an evolving marketplace. This conversation goes far beyond roofing — diving into mindset, leadership, customer relationships, business developm
Amanda Sima - From Patent to Courtroom - Innovation, Entrepreneurship Betrayal, & Protecting Your Ideas
1mo ago · 1:33:42
What does it really take to turn an idea into a successful business — and what happens when that success puts a target on your back? In this episode of From The Ground Up Show, Amanda Sima shares her journey from entrepreneur and innovator to navigating the complex world of patents, intellectual property, licensing, and legal battles. This conversation dives deep into the realities of entrepreneurship that most people never see: the risk, sacrifice, persistence, and pressure that come with building something valuable from scratch. We discuss: • Entrepreneurship and startup growth • Patents and
Chris Zimmerman - Building an Empire From Roofing to AI
2mo ago · 2:00:17
In this episode of From The Ground Up Show, we sit down with Chris Zimmerman for a deep conversation about entrepreneurship, leadership, roofing, artificial intelligence, faith, family, and what it takes to continue building after achieving success. Chris shares lessons learned from growing businesses in the blue collar world while also embracing emerging technology and AI. We discuss the realities of scaling a company, the mindset required to lead at a high level, the future of AI in business, and why trades and entrepreneurship still create massive opportunity in America today. This episode
Adrian Keeler - From Fly Fishing to Sheriff: Leadership, Faith & Protecting Wyoming
2mo ago · 1:46:50
In this episode of From The Ground Up Show, host Erick Loden sits down with Deputy Adrian Keeler, a 20-year law enforcement veteran, community leader, family man, and candidate for Sheriff, for an in-depth conversation about leadership, service, faith, character, and the challenges facing communities across Wyoming. Adrian shares lessons learned from two decades behind the badge, what it means to lead under pressure, the importance of accountability and integrity in public service, and why strong communities depend on leaders who are willing to serve others before themselves. From stories of l
Jesse Boulden - Why So Many Young Men Feel Lost Today - The Crisis Facing Young Men — And One Program Fighting Back
2mo ago · 1:45:17
What does it take to turn boys into capable, disciplined, purpose-driven men in today’s world? In this episode of From The Ground Up Show, host Erick Loden sits down with Jesse Boulden for a powerful conversation about masculinity, leadership, discipline, service, and the growing crisis facing young men in America. Jesse shares the mission behind ALERT Academy and explains how structure, responsibility, hard work, faith, and challenge can radically transform young men who feel lost, distracted, or without direction. This episode explores why modern culture often fails young men — and what fami
Katherine Flechaus- What’s Really Holding You Back Isn’t Skill—It’s Belief And, You Can Fix It!
2mo ago · 1:16:57
What’s actually holding you back from the next level of success? In this episode of From The Ground Up Show, Katherine Flechaus dives deep into the hidden belief systems that quietly shape the way high performers think, act, and grow. If you’ve ever felt stuck despite doing all the “right” things, this conversation uncovers why—and what to do about it. You’ll learn how subconscious patterns influence your decisions, leadership style, and overall trajectory, often without you even realizing it. More importantly, Katherine shares practical insight on how to identify and break these limiting beli
Faith Hamlin | Little Jennie Ranch - Raised Different — Entrepreneurship, Wyoming & Choosing an Uncommon Path
3mo ago · 1:27:40
Faith Hamlin didn’t stumble into a new life… she chose it. What started as a “planned midlife crisis” — a temporary move to Wyoming — turned into something much bigger. In this episode of From The Ground Up Show, Faith shares how stepping outside the expected path led her to a life built on grit, independence, and an entrepreneurial mindset shaped from a young age. We dive into what it really means to take a leap without having everything figured out, how your upbringing quietly influences your decisions, and why the “safe” path isn’t always the right one. This conversation is a powerful remin
Mike Wandler - From Shop Floor to the Future of Energy | AI, Microreactors & Building the Biggest Machines on Earth
3mo ago · 2:05:12
What does it take to go from working on the shop floor… to helping shape the future of energy and heavy industry? In this episode of From The Ground Up Show, we sit down with Mike Wandler to talk about building a career in the real world—starting in hands-on, blue-collar work and evolving into cutting-edge conversations around AI, industrial innovation, and next-generation energy solutions like microreactors. This is a raw, practical conversation about what’s actually happening inside heavy industry right now—and where it’s heading. We break down: • How working with massive equipment shapes pr
Steve Van Buskirk - From Dirt to 6,600 Lots: Building a City From the Ground Up
3mo ago · 1:17:53
Steve Van Buskirk has spent decades developing land, shaping neighborhoods, and helping turn Sioux Falls into one of the fastest-growing cities in the country. With over 6,600 lots and 100+ developments to his name, his work isn’t just measured in projects—it’s measured in impact. In this conversation, we break down what it really takes to build at scale—from raw dirt to fully developed communities. No hype. No shortcuts. Just the long game. We get into: • What land development actually looks like behind the scenes • The mindset required to manage massive, multi-year projects • Lessons from se
Attila Zold - From Romania to Reinvention: Built From Nothing—Multiple Times
3mo ago · 1:16:17
What does it really take to start over… when you have nothing? In this episode of From The Ground Up Show, Attila Zold shares a story that most people will never fully understand—growing up in Romania under government control, coming to the United States, and rebuilding his life from scratch… more than once. No shortcuts. No safety net. Just grit. From working in oil & gas to grinding it out in the roofing industry, Attila breaks down what it actually looks like to earn your way forward in a world where nothing is guaranteed. This isn’t theory—it’s lived experience. We get into: • What growing
Rob and Heather Macklin - From Blue Collar to Buyout: The Legal Playbook Nobody in the Trades Talks About
3mo ago · 1:50:32
Most business owners in the trades know how to build—but far fewer know how to protect what they’ve built or cash out the right way. In this episode of From The Ground Up Show, we dive into the legal and strategic side of business ownership that too many entrepreneurs ignore until it’s too late. From airtight contracts and smart structuring to avoiding costly mistakes during a sale, this conversation breaks down what it really takes to secure your business, your income, and your future. Whether you’re years away from selling or just getting started, the truth is simple: If you don’t have a pla
Ricardo Torres - From Military Discipline to Multi-Business Domination - Why Most People Stay Stuck (And How to Break Out)
4mo ago · 1:14:52
In this episode of From The Ground Up Show, we sit down with Ricardo Torres to break down what it really takes to transition from military discipline into building multiple income streams and scalable businesses. This conversation goes beyond surface-level entrepreneurship talk. We dive into the mindset required to pivot, adapt, and execute at a high level—whether you’re in the military, corporate America, or already building your own ventures. Ricardo shares how to leverage discipline as a competitive advantage, why most people stay stuck, and how to build real momentum without burning out. F
Dr. Alicia Newsome - The Hidden Cost of Hustle - How You Can Win at Work Without Losing at Home
4mo ago · 1:40:57
What if the very thing driving your success… is quietly burning you out? In this episode of From The Ground Up Show, Dr. Alicia Newsome breaks down the hidden cost of high performance—and why so many driven, successful people are running on empty behind the scenes. We’ve been sold the idea that more hustle, more hours, and more pressure lead to better results. But what happens when that mindset starts costing you your health, your relationships, and your ability to actually enjoy the life you’re building? This conversation gets real about what burnout actually looks like, why it happens to hig
Van Carlson - Risk, Wealth, and the Entrepreneur’s Edge: Protecting What You Build
4mo ago · 1:47:01
Most entrepreneurs spend their time thinking about growth. Very few spend enough time thinking about risk. But the truth is—one unexpected event can threaten everything you’ve built. In this episode of From The Ground Up Show, I sit down with Van Carlsen, a nationally recognized expert in risk management and alternative insurance strategies. Raised on a farm and now working with thousands of business owners across the country, Van helps entrepreneurs understand how to protect their companies, their assets, and their long-term wealth. We dive into the hidden risks that many business owners over
Dave Perry - Faith, Grit, and Passion: Building Perry Cattle Company
4mo ago · 1:35:53
What does it really take to build a cattle company from the ground up? In this episode of From The Ground Up Show, we sit down with Dave Perry, the man behind Perry Cattle Company, to talk about the realities of ranching, building a business in agriculture, and the grit it takes to chase a life on the land. Dave shares his story of growing up around ranching, the lessons learned along the way, and how faith, persistence, and hard work helped him build a cattle operation from the ground up. From the highs and lows of the cattle business to the values that keep ranch families moving forward, thi
Adam Fink - From Marine Corps to Building a Business From Scratch – Our most honest interview yet!
5mo ago · 1:09:52
This might be the most raw and honest conversation we’ve ever had on From The Ground Up Show. In this episode, Erick sits down with Adam Fink—entrepreneur, former Marine, search and rescue volunteer, husband, father, and the co-owner of Clear Creek Septic Service and Laird Sanitation. What starts as a conversation about building a small service business quickly turns into something deeper. Adam opens up about the realities of entrepreneurship, the weight of responsibility, lessons from military service, and the personal struggles that shape who we become as leaders and human beings. From growi
Green Ridge Solar - Turning Electrical Skill Into a Renewable Energy Company
5mo ago · 2:06:46
What happens when two entrepreneurs with construction grit, electrical expertise, and a shared obsession with doing things the right way decide to bet on solar? In this episode of From The Ground Up, Erick sits down with Alex and Brian, co-founders of Green Ridge Solar, to unpack how a chance connection (thanks to their wives), a background in real estate and electrical work, and a commitment to serving their neighbors turned into one of the fastest-growing solar companies serving Oregon and Washington. This isn’t a “get rich quick” clean energy story. It’s a build-it-the-hard-way story. From
Bob Zimmerschied - Built the Hard Way: Work Ethic, Faith, and the Making of an Entrepreneur
5mo ago · 1:57:19
In this episode of From the Ground Up Show, Erick sits down with serial entrepreneur Bob Zimmercheid for a powerful, down-to-earth conversation about grit, faith, integrity, and building a life that lasts. From growing up on a ranch—breaking horses, running farm equipment as a kid, and learning responsibility early—to owning restaurants, hardware stores, and real estate holdings, Bob shares the lessons that shaped him into a resilient business leader and family man. This isn’t just a business story. It’s a story about character. Bob opens up about: • What ranch life teaches you about work ethi
Sam Clikeman - From Fireline to Founder: Building a Global Mead Empire from Small-Town Roots
5mo ago · 1:48:46
What happens when a wildland firefighter walks away from the fireline… and decides to build something that lasts? In this episode of From The Ground Up, we sit down with an entrepreneur who made the leap from public service to private enterprise — transforming small-town roots into an internationally recognized mead brand. This is more than a business story. It’s a conversation about identity, risk, and the courage to pivot when the life you planned no longer fits the life you’re called to build. We dive into: • The mindset shift from employee to owner • What it really takes to build a brand f

Episodes

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From The Ground Up Show with Erick Loden

Episodes 46

Damien and Jessica Zouaoui – Oakwell Beer Spa - They Sold Everything, Traveled the World, and Built a Million-Dollar Beer Spa Franchise

Dashaun Bryant - From College Dropout to Roofing Sales Powerhouse | Mindset, Hustle & Building Roof Hustlers

Brent Garrett - From a $5,000 Truck to a Better Business

Chris Hallberg, The Business Sergeant - From Prison Sergeant to Business Sergeant: Building Elite Teams, Strong Culture, and Entrepreneurial Freedom

Kyle Weber - He Built a Multi-Million Dollar Roofing Company on Relationships, Not Leads

Matt Andersen - Intentional Growth: Building a Business Buyers Want

Mike Goldenstein - From Roofing Contractor to Tech Entrepreneur - The Future of Roofing Sales & Technology

Amanda Sima - From Patent to Courtroom - Innovation, Entrepreneurship Betrayal, & Protecting Your Ideas

Chris Zimmerman - Building an Empire From Roofing to AI

Adrian Keeler - From Fly Fishing to Sheriff: Leadership, Faith & Protecting Wyoming

Jesse Boulden - Why So Many Young Men Feel Lost Today - The Crisis Facing Young Men — And One Program Fighting Back

Katherine Flechaus- What’s Really Holding You Back Isn’t Skill—It’s Belief And, You Can Fix It!

Faith Hamlin | Little Jennie Ranch - Raised Different — Entrepreneurship, Wyoming & Choosing an Uncommon Path

Mike Wandler - From Shop Floor to the Future of Energy | AI, Microreactors & Building the Biggest Machines on Earth

Steve Van Buskirk - From Dirt to 6,600 Lots: Building a City From the Ground Up

Attila Zold - From Romania to Reinvention: Built From Nothing—Multiple Times

Rob and Heather Macklin - From Blue Collar to Buyout: The Legal Playbook Nobody in the Trades Talks About

Ricardo Torres - From Military Discipline to Multi-Business Domination - Why Most People Stay Stuck (And How to Break Out)

Dr. Alicia Newsome - The Hidden Cost of Hustle - How You Can Win at Work Without Losing at Home

Van Carlson - Risk, Wealth, and the Entrepreneur’s Edge: Protecting What You Build

Dave Perry - Faith, Grit, and Passion: Building Perry Cattle Company

Adam Fink - From Marine Corps to Building a Business From Scratch – Our most honest interview yet!

Green Ridge Solar - Turning Electrical Skill Into a Renewable Energy Company

Bob Zimmerschied - Built the Hard Way: Work Ethic, Faith, and the Making of an Entrepreneur

Sam Clikeman - From Fireline to Founder: Building a Global Mead Empire from Small-Town Roots

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Episodes 46

Damien and Jessica Zouaoui – Oakwell Beer Spa - They Sold Everything, Traveled the World, and Built a Million-Dollar Beer Spa Franchise

Dashaun Bryant - From College Dropout to Roofing Sales Powerhouse | Mindset, Hustle & Building Roof Hustlers

Brent Garrett - From a $5,000 Truck to a Better Business

Chris Hallberg, The Business Sergeant - From Prison Sergeant to Business Sergeant: Building Elite Teams, Strong Culture, and Entrepreneurial Freedom

Kyle Weber - He Built a Multi-Million Dollar Roofing Company on Relationships, Not Leads

Matt Andersen - Intentional Growth: Building a Business Buyers Want

Mike Goldenstein - From Roofing Contractor to Tech Entrepreneur - The Future of Roofing Sales & Technology

Amanda Sima - From Patent to Courtroom - Innovation, Entrepreneurship Betrayal, & Protecting Your Ideas

Chris Zimmerman - Building an Empire From Roofing to AI

Adrian Keeler - From Fly Fishing to Sheriff: Leadership, Faith & Protecting Wyoming

Jesse Boulden - Why So Many Young Men Feel Lost Today - The Crisis Facing Young Men — And One Program Fighting Back

Katherine Flechaus- What’s Really Holding You Back Isn’t Skill—It’s Belief And, You Can Fix It!

Faith Hamlin | Little Jennie Ranch - Raised Different — Entrepreneurship, Wyoming & Choosing an Uncommon Path

Mike Wandler - From Shop Floor to the Future of Energy | AI, Microreactors & Building the Biggest Machines on Earth

Steve Van Buskirk - From Dirt to 6,600 Lots: Building a City From the Ground Up

Attila Zold - From Romania to Reinvention: Built From Nothing—Multiple Times

Rob and Heather Macklin - From Blue Collar to Buyout: The Legal Playbook Nobody in the Trades Talks About

Ricardo Torres - From Military Discipline to Multi-Business Domination - Why Most People Stay Stuck (And How to Break Out)

Dr. Alicia Newsome - The Hidden Cost of Hustle - How You Can Win at Work Without Losing at Home

Van Carlson - Risk, Wealth, and the Entrepreneur’s Edge: Protecting What You Build

Dave Perry - Faith, Grit, and Passion: Building Perry Cattle Company

Adam Fink - From Marine Corps to Building a Business From Scratch – Our most honest interview yet!

Green Ridge Solar - Turning Electrical Skill Into a Renewable Energy Company

Bob Zimmerschied - Built the Hard Way: Work Ethic, Faith, and the Making of an Entrepreneur

Sam Clikeman - From Fireline to Founder: Building a Global Mead Empire from Small-Town Roots