Straight answers about making video, from a San Francisco video production company. What a corporate shoot actually costs, how to brief one, what happens on set, and when not to spend the money. Two to three minutes an episode, for the people who commission video and the crews who make it.
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The wrong question is which one is better. The right one is how many people your job actually needs.
Most video RFPs are missing the one thing that would get you comparable quotes. Here's what to put in.
One story beats every story. The mistake almost every organisation makes with its fundraising film.
How to prepare the person in front of the lens, and the one question that fixes most of it.
You already paid to film the event. Most of what you paid for is still sitting on a drive.
Behind the scenes content is nearly free if you plan it, and impossible to fake afterwards.
When you actually need a permit in SF, and why we stopped winging it.
Corporate sets aren't film sets, and the crew who understand the difference keep getting called back.
We bought a Ronin 2 for shots we ended up needing twice in a year. Here's the test we use now.
The route in, from someone who hires for it. Less about gear than anybody expects.
