Build to Scale

Chiro Match Makers · chiromatchmakers.com

Build to Scale is the weekly podcast for chiropractors who want to hire smarter, lead better, and grow faster.Join Dr. Allen Miner and Dr. Mark Mouw as they share proven strategies, expert interviews, and real-world insights to help you build a high-performance team and scale your practice—without the burnout.Whether you’re hiring your first associate, leveling up your office team, or expanding to multiple locations, this podcast gives you the tools to create the freedom, impact, and income you deserve.

47 episodes

11d ago latest

fortnightly cadence

English language

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Episodes 48

The Hidden Problem Killing Your Practice: Bad Transitions
4d ago · 16:35
Finding great people is only half the battle. Keeping them—and making sure your patients stay committed—is where many practices fall apart. In this episode of the Built to Scale Podcast, Dr. Alan Miner and Dr. Mark Mouw break down one of the most overlooked parts of building a successful chiropractic practice: The transition. From hiring a new associate or CA to onboarding a brand-new patient, what happens after the decision is made can determine whether that person succeeds, sticks around, and becomes part of your culture. And most clinic owners don't have a real system for it. They talk abou
AI Won’t Replace Your Team. But It Will Change Who You Hire.
11d ago · 14:00
AI was supposed to replace everyone. So why are practices still hiring more people? And more importantly… Why are the best practices using AI to make great people even more valuable? In this episode of the Built to Scale Podcast, Dr. Alan Miner and Dr. Mark Mouw unpack what they've actually seen happen with AI over the past 18–24 months—and why the reality looks very different from the predictions. When AI first exploded, the message was simple: ⚠️ AI is coming for your jobs. ⚠️ AI will replace your staff. ⚠️ Businesses that don't adopt it will disappear. But in chiropractic? The biggest shift
Your Environment Is Shaping Your Kids
18d ago · 13:57
Your environment doesn't just change your mindset. It can change your family's future. In this episode of the Built to Scale Podcast, Dr. Allen Miner and Dr. Mark Mouw reflect on their recent family trip to Italy and the deeper lessons they've learned from more than a decade of surrounding themselves with high-achieving chiropractors and their families. What started as a conversation about vacations quickly became something much bigger: Who are you surrounding yourself—and your kids—with? Because the people around you influence the conversations you have, the standards you set, and ultimately
The Rolex Experiment: What Luxury Watches Can Teach You About Business
1mo ago · 13:24
Most people see a Rolex as a luxury purchase. Entrepreneurs often see something different. An asset. A market. An opportunity. In this episode of the Built to Scale Podcast, Dr. Allen Miner and Dr. Mark Mouw step away from chiropractic to talk about one of their favorite hobbies—and the surprising business lessons hidden inside the luxury watch market. This isn't just a conversation about watches. It's about how entrepreneurs think. Because the same mindset that helps build successful businesses also helps identify opportunities most people never notice. Dr. Allen shares his personal challenge
The Sales Framework That Built Million-Dollar Practices
1mo ago · 17:56
Most chiropractors don't struggle because they're bad at sales. They struggle because they're selling too soon. Before trust. Before understanding. Before the patient even feels heard. In this episode of the Built to Scale Podcast, Dr. Alan Miner and Dr. Mark Mouw unpack the sales framework they've naturally developed after years of presenting high-value care plans, building successful practices, and helping thousands of chiropractors grow through Chiro Matchmakers. This isn't a script. It's a mindset. Whether they're discussing a $9,000 chiropractic care plan, a $5,000 decompression program,
The Hiring System Behind 1 Million+ Candidate Interviews
2mo ago · 19:31
Hiring isn't your biggest problem. Hiring the wrong person is. Most chiropractic clinic owners focus on experience, resumes, and interviews. But those only tell you what someone has done. They don't tell you how they're wired. In this episode of the Build to Scale Podcast, Dr. Allen Miner and Dr. Mark Mouw break down one of the biggest competitive advantages they've used for over a decade: Behavioral hiring. After interviewing more than 1 million candidates and placing thousands of chiropractors and team members, they've learned one simple truth: The best teams aren't built by hiring people wh
From Cash Flow to Legacy: Smart Strategies for Exiting Your Practice Successfully
2mo ago · 18:10
Most chiropractors think their exit plan is selling the practice. But what if that's the wrong goal? In this episode of the Built to Scale Podcast, Dr. Alan Miner and Dr. Mark Mouw tackle a question every clinic owner eventually faces: Do you sell your practice… or build it to pay you forever? After decades of building, scaling, buying, selling, and operating businesses, we unpack the realities of retirement, succession planning, private equity, and what it actually takes to create long-term freedom. Because here's what most owners discover: The business isn't the problem. It's what happens af
Managing Missed Appointments and Reschedules in the Age of Convenience
2mo ago · 14:56
Convenience is making life easier. But it might also be making you weaker. In this episode of the Built to Scale Podcast, Dr. Allen Miner and Dr. Mark Mouw unpack a hidden challenge affecting both business owners and everyday consumers: We've become addicted to convenience. Amazon delivers it. DoorDash delivers it. Apps automate it. But every convenience comes with a cost. And in many cases, that cost is discipline, connection, accountability, and growth. The same thing is happening inside chiropractic practices. For years, digital marketing made it easier to attract patients. But now? Everyon
Building Resilient Chiropractic Teams: Execution, Health, and the Power of Action
2mo ago · 19:48
Most entrepreneurs think success comes from working harder. But after 20+ years in business, we’ve learned something different: Success comes from building habits, systems, and people that can carry the weight when life gets messy. In this episode of the Built to Scale Podcast, Dr. Allen Miner and Dr. Mark Mouw reflect on lessons learned from more than two decades of entrepreneurship, leadership, and scaling businesses inside and outside the chiropractic profession. Fresh off a Chiro Match Makers quarterly summit, they dive into the habits, mindsets, and decision-making frameworks that have he
Uplevel Your Clinic: Premium Pricing, Patient Value, and Scalable Practice Systems
2mo ago · 32:31
Most chiropractors think they have a patient problem. But the real issue is usually a value communication problem. In this conversation of the Build to Scale Podcast, Dr. Allen Miner and Dr. Mark Mouw break down the real reason some clinics struggle to grow while others scale to multiple locations, premium care plans, and highly profitable teams. Drawing from their experience scaling multiple practices—including Genesis decompression clinics—they dive deep into why some doctors struggle to close care plans… while others consistently build thriving, highly profitable businesses. And here’s the
Navigating Cost, Innovation, and Leadership Changes in Chiropractic Education
3mo ago · 24:33
Everybody’s talking about the future of chiropractic… But almost nobody is talking about the REAL issue: The economics no longer make sense. In this thought-provoking episode of the Built to Scale Podcast, Dr. Alan Miner and Dr. Mark Mouw dive into the recent developments surrounding Parker University, including the administrative leave of Dr. Bill Morgan and what the school’s financial challenges may reveal about the future of chiropractic education as a whole. But this conversation goes way deeper than one university. It opens up a much bigger discussion around the pressures building across
From Gas Money to Multi-Million Practice
5mo ago · 23:39
They weren’t getting paid enough to live… They were surviving off a mileage check. Let that sink in. In this episode, we flip the mic and put Dr. Mark in the hot seat—and what comes out is one of the most raw, real journeys we’ve ever shared. From grinding through underpaid associateships… To building a clinic from ZERO… To scaling multiple locations and teams… This is what it actually looks like to earn your way up. No shortcuts. Here’s the part most people don’t see: 🚗 3 hours of driving every single day 📍 Screening patients in a mall just to hit quotas 💸 Getting paid so little that gas m
The Chiropractic Industry Is Changing Fast—Are You Ready?
5mo ago · 20:46
The chiropractic profession isn’t dying. But it is changing—fast. And most clinic owners aren’t paying attention. In this episode of the Build to Scale Podcast, Dr. Allen Miner and Dr. Mark Mouw talk about what they saw after 4 straight weeks on the road—between Parker, UAC, TRP, and conversations with leaders across the profession. Behind the scenes? There’s a very real shift happening. Fewer students are entering chiropractic. Some schools are struggling to stay open. And for the first time ever, major organizations are being forced to work together just to stay relevant. That should tell yo
Proven Strategies for Recruiting Experienced Chiropractors Who Deliver Results
5mo ago · 21:30
Hiring isn’t about filling a position. It’s about protecting your future. And most clinic owners are underpaying their way into mediocrity. In this new episode, Dr. Allen Miner and Dr. Mark Mouw break down what actually separates A-player associate hires from the revolving-door hires that quietly drain your clinic. They’ve launched 9+ clinics in under 18 months. They’ve had 4 failures. They’ve paid the tuition of doing it wrong. Now they’re sharing what actually works. Here’s the uncomfortable truth: If you’re offering $80–90K and “great bonuses,” you’re not attracting A players. You’re attrac
From $1M to $8M: The Real Financial Shift Most Chiropractors Avoid
6mo ago · 20:47
You can’t build a $7 million clinic on $40 visits and you definitely can’t attract A-player doctors, fund real marketing, and scale multiple locations without understanding economics. In this episode, Dr. Allen Miner and Dr. Mark Mouw break down what they’re seeing inside high-level rooms like Ultimate Achievers Club, at national events like Parker Seminars, and in daily conversations with clinics across the country. They share a rare inside look at how $5–8M practices are actually built — and why most clinics cap out at $1–1.5M. Here’s what we unpack: ✅ Why “straight chiropractic only” models
The Hidden Power of Offshore VCAs: Faster Training, Stronger Teams, Less Stress
6mo ago · 16:06
What if training an offshore Virtual Chiropractic Assistant was actually easier—and better—than training someone in your office? In this episode of Build to Scale, Dr. Allen Miner and Dr. Mark Mouw break down one of the biggest misconceptions in chiropractic operations: that training offshore team members is harder. Spoiler alert: it’s not. In fact, it might be the single best upgrade you can make to your systems, your team morale, and your long-term scalability. Drawing from real-world experience running multi-doctor clinics and managing high-performing offshore teams, they reveal why virtual
Hiring Isn’t a Gut Feeling: The 4-Step System That Builds Bulletproof Teams
6mo ago · 23:17
Hiring Isn’t Guesswork. It’s a System. And the wrong hire will cost you more than almost any marketing mistake. In this episode of Build to Scale, Dr. Allen Miner and Dr. Mark Mouw break down the exact hiring framework they’ve used to build stable, loyal teams across multi-million-dollar chiropractic clinics—and why most practices struggle simply because they hire on gut instead of process. With a massive shortage of chiropractors and increasing pressure on clinic owners, hiring right the first time isn’t optional anymore—it’s survival. Here’s what we unpack in this episode: ✅ Why most chiropr
The Real Reason Your Marketing Isn’t Converting
7mo ago · 20:01
Marketing has never been easier to launch—and harder to get right. In this episode of the Chiro Match Makers Podcast, Dr. Alan Miner and Dr. Mark break down how chiropractic marketing has evolved—and why most clinics are still stuck using outdated thinking in a digital world. Running ads is easy. Building trust before a patient ever walks in the door? That’s where most clinics fail. In this candid conversation, you’ll learn: ✅ Why marketing breaks before the first visit ✅ How trust—not traffic—is the real bottleneck ✅ What still works from old-school marketing (and what doesn’t) ✅ How digital
The Hidden Cost of Avoiding Hard Conversations
7mo ago · 18:38
Being nice feels good. But in a chiropractic clinic? It can quietly wreck your business. In this episod, Dr. Allen Miner and Dr. Mark Mouw pull back the curtain on Nice Guy Syndrome—and why prioritizing comfort over clarity hurts everyone: your staff, your patients, and your bottom line. Avoiding hard conversations doesn’t make you kind. It makes problems grow. In this conversation, we unpack: ✅ How being “too nice” sabotages leadership ✅ Why unclear expectations destroy team performance ✅ The real cost of avoiding staff accountability ✅ How patient outcomes suffer when doctors won’t lead firm
From Lead to Loyal Patient: The Missing Skill in Most Clinics
8mo ago · 18:42
Bringing in leads is easy. Converting them into loyal patients? That’s where most clinics struggle. In this powerful and practical episode, Dr. Allen Miner and Dr. Mark Mouw tackle one of the most overlooked—but most critical—drivers of long-term clinic growth: conversion. While patient acquisition and retention often get the spotlight, today’s conversation zooms in on the art behind turning interest into trust—and trust into long-term care. Drawing from years of leading multi-doctor clinics, the hosts break down how mindset, communication, and leadership directly influence who walks through y
Build It to Last: How to Turn Your Clinic Into a Sellable Asset
8mo ago · 19:10
Ever wonder what your chiropractic practice is actually worth—and whether it will support your retirement the way you expect it to? In this eye-opening episode, Dr. Allen Miner and Dr. Mark pull back the curtain on one of the most misunderstood topics in chiropractic: practice valuation—and why so many doctors are caught off guard when it’s time to sell. Drawing from real clinic sales, hard conversations, and decades of experience, they break down what buyers truly care about, what EBITDA really means (beyond the buzzword), and why “busy” does not always equal “valuable.” Here’s what you’ll le
From One Clinic to Many: The Reality of Expansion No One Talks About
9mo ago · 26:38
Ever wonder what it really takes to scale your chiropractic clinic—without burning out, breaking systems, or hiring the wrong team? Welcome to this episode of the Chiro Match Makers Podcast! In this powerful continuation of their scaling series, Dr. Mark Mouw and Dr. Mark go deep into the realities of expanding from one clinic to many—and why most chiropractors underestimate what true growth requires. They unpack the hard truths, the financial checkpoints, and the operational shifts that MUST happen before you open a second (or fifth!) location. From choosing between opening new versus acquiri
Secrets to Replicating Systems and Scaling Your Chiropractic Practice
9mo ago · 19:18
Thinking about expanding into multiple chiropractic locations—but not sure what it really takes to scale successfully? In this episode, Dr. Allen Miner and Dr. Mark Mouw take the conversation even deeper as they break down the real-world roadmap of scaling chiropractic practices—especially in today’s competitive and rapidly changing market. They unpack the systems, staffing, and financial decisions that make or break growth, while sharing the honest, behind-the-scenes lessons learned from both opening brand-new clinics and acquiring existing ones. Here’s what you’ll uncover in this episode: ✅
Building a Multi-Clinic Practice: Avoiding Common Pitfalls and Setting Up for Growth
9mo ago · 19:52
Ever wonder what it really takes to scale your chiropractic clinic beyond four walls—and whether you’re truly ready for it? In part one of this special two-part series, Dr. Alan Miner and Dr. Mark Mouw take you behind the scenes of their own journeys, scaling clinics—sharing the wins, the struggles, and the “hard lessons learned” that every chiropractor should hear before expanding. They get real about what it means to hire associates, transfer patient care, and grow a business without losing your sanity (or your margins). Here’s what you’ll uncover in this episode: ✅ The true logistics of sca
Building Scalable Chiropractic Teams Behavioral Assessments and the Power of a Strong Network
9mo ago · 24:47
Ever wonder how Chiro Match Makers became the go-to resource for connecting top chiropractic talent with thriving clinics? In this behind-the-scenes conversation, Dr. Allen Miner and Dr. Mark Mouw pull back the curtain on their journey from practicing chiropractors to building a trusted recruiting powerhouse in the profession. They get real about the learning curve, the evolving strategies, and the industry-wide challenges that come with recruiting in a market facing a serious shortage of associate doctors. Here’s what you’ll uncover in this episode: ✅ Why traditional job boards just don’t cut

Episodes

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Build to Scale

Episodes 48

The Hidden Problem Killing Your Practice: Bad Transitions

AI Won’t Replace Your Team. But It Will Change Who You Hire.

Your Environment Is Shaping Your Kids

The Rolex Experiment: What Luxury Watches Can Teach You About Business

The Sales Framework That Built Million-Dollar Practices

The Hiring System Behind 1 Million+ Candidate Interviews

From Cash Flow to Legacy: Smart Strategies for Exiting Your Practice Successfully

Managing Missed Appointments and Reschedules in the Age of Convenience

Building Resilient Chiropractic Teams: Execution, Health, and the Power of Action

Uplevel Your Clinic: Premium Pricing, Patient Value, and Scalable Practice Systems

Navigating Cost, Innovation, and Leadership Changes in Chiropractic Education

From Gas Money to Multi-Million Practice

The Chiropractic Industry Is Changing Fast—Are You Ready?

Proven Strategies for Recruiting Experienced Chiropractors Who Deliver Results

From $1M to $8M: The Real Financial Shift Most Chiropractors Avoid

The Hidden Power of Offshore VCAs: Faster Training, Stronger Teams, Less Stress

Hiring Isn’t a Gut Feeling: The 4-Step System That Builds Bulletproof Teams

The Real Reason Your Marketing Isn’t Converting

The Hidden Cost of Avoiding Hard Conversations

From Lead to Loyal Patient: The Missing Skill in Most Clinics

Build It to Last: How to Turn Your Clinic Into a Sellable Asset

From One Clinic to Many: The Reality of Expansion No One Talks About

Secrets to Replicating Systems and Scaling Your Chiropractic Practice

Building a Multi-Clinic Practice: Avoiding Common Pitfalls and Setting Up for Growth

Building Scalable Chiropractic Teams Behavioral Assessments and the Power of a Strong Network

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Episodes 48

The Hidden Problem Killing Your Practice: Bad Transitions

AI Won’t Replace Your Team. But It Will Change Who You Hire.

Your Environment Is Shaping Your Kids

The Rolex Experiment: What Luxury Watches Can Teach You About Business

The Sales Framework That Built Million-Dollar Practices

The Hiring System Behind 1 Million+ Candidate Interviews

From Cash Flow to Legacy: Smart Strategies for Exiting Your Practice Successfully

Managing Missed Appointments and Reschedules in the Age of Convenience

Building Resilient Chiropractic Teams: Execution, Health, and the Power of Action

Uplevel Your Clinic: Premium Pricing, Patient Value, and Scalable Practice Systems

Navigating Cost, Innovation, and Leadership Changes in Chiropractic Education

From Gas Money to Multi-Million Practice

The Chiropractic Industry Is Changing Fast—Are You Ready?

Proven Strategies for Recruiting Experienced Chiropractors Who Deliver Results

From $1M to $8M: The Real Financial Shift Most Chiropractors Avoid

The Hidden Power of Offshore VCAs: Faster Training, Stronger Teams, Less Stress

Hiring Isn’t a Gut Feeling: The 4-Step System That Builds Bulletproof Teams

The Real Reason Your Marketing Isn’t Converting

The Hidden Cost of Avoiding Hard Conversations

From Lead to Loyal Patient: The Missing Skill in Most Clinics

Build It to Last: How to Turn Your Clinic Into a Sellable Asset

From One Clinic to Many: The Reality of Expansion No One Talks About

Secrets to Replicating Systems and Scaling Your Chiropractic Practice

Building a Multi-Clinic Practice: Avoiding Common Pitfalls and Setting Up for Growth

Building Scalable Chiropractic Teams Behavioral Assessments and the Power of a Strong Network