The podcast for busy school marketers to connect with top experts, and get the tactics you need to crush your school’s enrollment goals!
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Does Your School Have a Market or a Marketing Problem? | Dana Nelson-Isaacs When enrollment numbers dip, it’s tempting to throw more marketing at the problem, but what if that’s not the right fix? In this episode, Matt and Angie sit down with Dana Nelson-Isaacs, an enrollment strategy expert with more than 25 years of experience advising schools on market research, enrollment feasibility, and strategic planning. Dana walks through the crucial distinction between a market problem (think: demographic shifts, psychographic mismatches, or a saturated competitive landscape) and a marketing problem
All About Yield | Admissions Roundtable This panel-style episode comprises 5 Enrollment Management, Admission and Marketing Professionals from 5 different independent schools who are ready to talk yield. From clever acceptance packages and videos, to email marketing, ads, and beyond, this discussion is packed with creative ideas to help Independent Schools move parents and students from the acceptance stage to enrolled status. Meet our panel: Alexandra Tolischus Alex is a seasoned leader in K-12 independent day/boarding schools and non-profit organizations. She is focused on data-driven strate
