Tri Diligence

Tobbe · purpur.se

Business ideas, unwrapped. Tri Diligence is an AI-produced show where one business idea meets three recurring perspectives. Each episode we take one idea — yours, ours, or one plucked from the headlines — and unwrap it from three angles: Jake, the marketer — brand, customers, and whether anyone will love this enough to tell a friend. Sarah, the backer — the unit economics, the margins, the market size, and when the money comes back. Ryan, the technologist — what you buy, what you build, and the operational traps hiding under the pitch. We walk the whole business model — customers, value, channels, revenue, costs, partners — and pressure-test it against how comparable companies really performed: who IPO'd, who got acquired, who quietly went to zero. No hype, no hand-waving — just real data and the uncomfortable questions. Every episode ends the way real diligence should: three clear