The RevOps Loop

The RevOps Loop is your go-to podcast for practical insights and expert tactics on optimizing HubSpot and revenue operations, your weekly loop of RevOps insights and HubSpot know-how. Discover how to build scalable sales funnels, streamline cross-team handoffs, and master RevOps challenges for sustainable growth.Share what topics you're interested in, your wins and potholes, and connect with your hosts Stjepan & Maarten. Join the Nonprofit HUG or find them on LinkedIn! Nonprofit HUG: https://events.hubspot.com/nonprofitStjepan: https://www.linkedin.com/in/stjepangrcic/Maarten: https://www.linkedin.com/in/maarten-bovendaerde/ Brought to you by; Digital Reach Online Solutions https://www.digitalreachos.com/Nonprofit Tech Shop https://nonprofittechshop.com/

22 episodes

9d ago latest

fortnightly cadence

English language

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Episodes 22

Marketing Attribution in 2026: What to Trust, What to Ignore | Ep. 22
9d ago · 47:36
Stop letting ad platforms grade their own homework. When Meta, Google, and your CRM all report completely different numbers, trusting a single source of truth feels impossible. On Episode 22 of the RevOps Loop podcast, Maarten and Stjepan map out how to solve the attribution puzzle. Key takeaways: • Comparing models to eliminate blind spots • Centralizing scattered data across platforms • Tracking non-traditional paths like offline channels and AI referrals • Choosing the right attribution tools for your stack Stick around to the end for the weekly cocktail review, featuring a Whiskey Sour and
2026 RevOps Mid-year Review | Ep 21
1mo ago · 38:06
2026 has already given RevOps teams plenty to process. Like, “are we building useful AI agents, or just collecting them?” 🤖 In Episode 21 of the RevOps Loop podcast, Maarten and Stjepan look back at the first half of 2026 and unpack the biggest developments shaping RevOps, HubSpot, AI, and the wider business technology landscape. Have a HubSpot or RevOps topic you want us to cover? Share it with us on LinkedIn: Maarten → https://www.linkedin.com/in/maarten-bovendaerde/ Stjepan → https://www.linkedin.com/in/stjepangrcic/ 🔗 HubSpot User Groups Connect with other HubSpot users in our community-
AAM Post-Conference Review: RevOps Insights & Takeaways | Ep 20
1mo ago · 29:38
AAM 2026 gave Maarten and Stjepan plenty to unpack. In Episode 20 of RevOps Loop, they recap their time in Philadelphia and dig into what museums can teach us about RevOps, CRM strategy, data visibility, and disconnected tech stacks. They also share quick takeaways from team members who were at AAM: Meghan Young, Tiaan Loots, Isabel de Waal, and Karen Senette. And yes, Maarten and Stjepan finally agree on a beer. Historic stuff. 🍺 Learn more about MuseumHub: https://nonprofittechshop.com/museumhub/what-is-museumhub Connect with us on LinkedIn: Maarten → https://www.linkedin.com/in/maarten-bov
Day in the Life of an Agency Vet | Ep. 19
2mo ago · 45:45
Agency life moves fast. Like, blink-and-your-calendar-is-suddenly-on-fire fast. 🔥 In Episode 19 of the RevOps Loop podcast, Maarten and Stjepan sit down with Dia Tirmidh, our very own Head of Client Delivery & Strategy, recorded live at AAM 2026 in Philadelphia, to talk about what agency life really looks like behind the scenes. From moving out of in-house roles to managing high-stakes HubSpot projects, Dia shares the lessons, war stories, and hard-earned advice that come from years in the agency world.
Mission-Driven RevOps w/ Jeremy Donovan | Ep 18
3mo ago · 44:28
Mission-driven organizations deserve better systems. ❤️ In Episode 18 of the RevOps Loop podcast, Maarten and Stjepan sit down with Jeremy Donovan, Senior Marketing Operations Manager at Family First, to talk about RevOps, operational alignment, and why disconnected data creates unnecessary friction for growing organizations. From siloed teams to scattered customer data, we unpack what it takes to build operations that help people work smarter, collaborate better, and stay focused on impact.
RevOps for Museums: Managing Complexity and Legacy Systems | Ep 17
3mo ago · 42:12
Operational excellence in museums is messy, complex, and way more challenging than it looks. 🏛️ In Episode 17 of the RevOps Loop podcast, Maarten and Stjepan sit down with Tiaan Loots (Head of Solutions Delivery & Strategy at Digital Reach) to unpack what’s really going on behind the scenes. Museums operate as a network of 15+ departments, from ticketing and gift shops to donor advancement, all working with the same constituent data. That complexity leads to siloed systems, gatekept data, and legacy tech from the 90s that quietly drains thousands of hours. We dig into where things break down
The Attribution Lie: First touch, last touch, multi-touch - none of it is really true | Ep 16
4mo ago · 32:03
For years, attribution has been treated like the ultimate source of truth in marketing and RevOps. But what if most of it is… wrong? 📊 In this episode, Maarten and Stjepan dig into one of the most misunderstood (and misused) areas in RevOps: attribution. From misleading dashboards to overengineered models, they break down why attribution often tells an incomplete story, and what you should actually do with it.
Moving From HubSpot Admin to Strategic RevOps Leader feat. Kyle Jepson | 15
4mo ago · 36:42
For a long time, the myth was that HubSpot was "so easy you didn't need an admin." But today, we know that couldn't be further from the truth. 🛠️ In this special episode, Maarten and Stjepan sit down with the legendary HubSpot Evangelist, Kyle Jepson. We dive deep into the evolution of the HubSpot Admin, the shift toward strategic RevOps, and how AI is fundamentally changing how we learn and build within the platform. What we cover: ✔️ The Myth of the ""Easy"" CRM: Why every company needs a dedicated owner to turn a simple tool into a strategic engine. ✔️ Certifications vs. Experience: Do Hub
The Worst RevOps Setups We’ve Ever Seen | 14
5mo ago · 41:06
We’ve seen a lot of CRM setups over the years. Some great. Some… not so much. In this episode, Maarten and Stjepan break down some of the worst RevOps and CRM setups they’ve seen in the wild, plus the setups that actually work and why. What we cover: ✔️ How CRMs fall apart when everyone can create properties, workflows, and imports without guardrails ✔️ Why duplicate properties, inconsistent imports, and random fields make reporting and segmentation unreliable ✔️ What happens when you connect 30+ tools and no one knows what data is syncing or why ✔️ Why adding another platform for one feature
How to Avoid RevOps Burnout: Ownership, Governance and Documentation | 13
5mo ago · 36:52
If your RevOps team has become the company catch-all for unstructured requests, burnout is inevitable. In Episode 13 of The RevOps Loop, Maarten and Stjepan share how to stop playing whack-a-mole and start building real governance. We talk about defining ownership, using AI to speed up documentation, and how to stop relying on "tribal knowledge." Tune in to discover practical tips for navigating RevOps challenges and avoiding burnout in today’s fast-paced environment. Have a HubSpot or RevOps topic you want us to cover? Share it with us on LinkedIn: Maarten → https://www.linkedin.com/in/maarte
Step by Step Guide: Auditing Your HubSpot Portal | 12
5mo ago · 42:13
Most HubSpot portals do not fall apart all at once. They just get harder to manage over time. In this 12th episode, Maarten and Stjepan walk through how to audit a HubSpot portal without disrupting what’s already working. They start with revenue motion and data structure, then move into reviewing workflows, integrations, and system setup in a more deliberate way. The focus is on making cleanup safer, clearer, and a lot less overwhelming. Listen now! Have a HubSpot or RevOps topic you want us to cover? Share it with us on LinkedIn: Maarten → https://www.linkedin.com/in/maarten-bovendaerde/ Stje
RevOps for Nonprofits | 11
6mo ago · 42:12
Revenue operations wasn’t built with nonprofits in mind, but nonprofits are quietly doing some of the most complex RevOps work out there. 💯 In Episode 11 of the RevOps Loop, Maarten and Stjepan break down how RevOps actually works in nonprofit organizations, and why donor-driven, event-based, and grant-funded models force teams to rethink funnels, lifecycle stages, reporting, and automation from the ground up. What we cover: ✔️ Why “revenue” means something very different in nonprofits ✔️ How donor, volunteer, event, and grant journeys break the traditional funnel ✔️ Why nonprofit RevOps is m
2025 RevOps Rewind | 10
7mo ago · 35:23
In this milestone episode of The RevOps Loop, we celebrate our tenth installment by reflecting on the transformative year of 2025 in revenue operations and marketing. Join Stjepan and Maarten me as they get into the challenges and changes we've witnessed, particularly the integration of AI in everyday workflows. We'll explore how AI has shifted from a novel tool to a crucial part of our processes, impacting everything from meeting notes to customer service interactions. Looking ahead to 2026, the guys share insights on the evolving landscape, including the growing expectation for seamless inte
Day in the Life of HubSpot Community Champion wtih Dan Moyle | 09
7mo ago · 41:09
Community-led growth and becoming a community champion for HubSpot - are you ready to dive in? In this episode of The RevOps Loop, Stjepan and Maarten sit down with Dan Moyle, a HubSpot Community Champion, to explore what a typical day looks like for someone in this role. Your hosts ask Dan about the responsibilities of a community champion, from answering user questions to providing feedback on product features. Dan shares his journey with HubSpot, highlighting the importance of authenticity and consistency in community engagement. He emphasizes the benefits of being a community champion, inc
Building RevOps Tools as Side Projects | 08
8mo ago · 33:16
What actually works, what breaks, and what we learned building outside client work. In this episode of The RevOps Loop, Maarten and Stjepan explore building RevOps tools as side projects. The guys get into the benefits and challenges of creating custom tools using platforms like Replit and Lovable. Learn how these tools can be hyper-personalized to solve specific problems, offering insights into the process of building and learning along the way. Discover why RevOps professionals are uniquely positioned to innovate, bridging gaps across departments and enhancing operational efficiency. As alwa
How Project Management Actually Works in RevOps | 07
8mo ago · 41:39
Project management sits at the center of every RevOps initiative, yet it is often the least understood role on the team. In episode 7 here, Maarten and Stjepan talk with Paige Farquhar, Project Coordination Lead at Digital Reach, about how RevOps projects actually run. Paige breaks down the three project types, how scoping works behind the scenes, why client transparency matters, and what it takes to keep consultants, engineers, and stakeholders aligned from kickoff to launch. She also shares practical tips on managing expectations, preventing scope creep, and building project hygiene that sav
Starting Out in RevOps? | 06
8mo ago · 41:15
In Episode 6 of the RevOps Loop, Maarten and Stjepan ask a simple question: if you were starting out in Marketing or RevOps today, what should you really focus on? They share how they got started, why small real projects beat endless theory, and how to combine free courses with tiny problems so the learning sticks. They talk through the basics of data structures, integrations, and APIs, how to tell a story with a dashboard, why curiosity and tool testing are career multipliers, and what it means to debug humans instead of just systems. The episode is a practical guide for junior marketers, asp
RevOps Stories from the Trenches | 05
9mo ago · 39:37
In Episode 5 of the RevOps Loop, Maarten and Stjepan look back at their week and share real stories from the RevOps trenches. They cover what it takes to explain technical work to non-technical teams, how to prioritize when everything lands at once, and why B2C and nonprofit data hygiene depends on strong first-party data. They also talk through the reality of vibe coding with AI tools, when to involve a real developer, and how to keep up with constant HubSpot updates. The episode closes with quick tool reflections and a beer review, offering a practical look at the day-to-day life of RevOps c
Training Teams on RevOps Processes in HubSpot | 04
9mo ago · 38:16
In this episode of The RevOps Loop, we dive deep into the essentials of training teams on revenue operations processes using HubSpot. Maarten and Stjepan explore the nuances of enablement, discussing best practices for both in-person and online training sessions. You'll get insights on gathering contextual information to tailor training effectively, the importance of user stories, and strategies to keep teams engaged post-training. Additionally, we highlight how to identify and empower internal champions to facilitate ongoing learning and adoption. Join us for a practical discussion aimed at h
Key Components of a Clean, Scalable Contact Management Strategy | 03
10mo ago · 46:43
What are the key components of a clean, scalable contact management strategy? In this episode, Maarten and Stjepan take a deep dive into building a clean, scalable contact management strategy with key pillars including data model definition, standardizing data entry, property organization, and data hygiene. Plus, hear their insights on useful CRM tools and a fun beer review to close.
Smarter Handoffs: Uniting Teams with HubSpot | 02
11mo ago · 41:21
In this episode of The RevOps Loop, the guys get into the intricacies of operationalizing handoffs between marketing, sales, and service teams using HubSpot. They explore the importance of cross-team alignment workshops to address the human element in handoffs, ensuring everyone speaks the same language. They also discuss the value of implementing structured feedback loops and grading systems to evaluate handoff effectiveness, which can guide meaningful discussions during workshops. Need more? Stjepan and Maarten highlight the need for automated notifications and escalation triggers to maintai
Do You Need a CRM? | 01
11mo ago · 33:15
In this episode of The RevOps Loop, we tackle the burning question: Do You Need a CRM? Join us as we explore the scenarios where a CRM might not be necessary, especially for solo consultants or small teams who can manage with simple spreadsheets. We discuss the complexity trap of adopting a CRM too early and the importance of timing and team size in making this decision. We also provide a practical checklist to help you determine when a CRM becomes essential for your business. Plus, we review monday.com CRM, weighing its strengths and limitations for growing teams. Tune in for insights and pra

Episodes

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The RevOps Loop

Episodes 22

Marketing Attribution in 2026: What to Trust, What to Ignore | Ep. 22

2026 RevOps Mid-year Review | Ep 21

AAM Post-Conference Review: RevOps Insights & Takeaways | Ep 20

Day in the Life of an Agency Vet | Ep. 19

Mission-Driven RevOps w/ Jeremy Donovan | Ep 18

RevOps for Museums: Managing Complexity and Legacy Systems | Ep 17

The Attribution Lie: First touch, last touch, multi-touch - none of it is really true | Ep 16

Moving From HubSpot Admin to Strategic RevOps Leader feat. Kyle Jepson | 15

The Worst RevOps Setups We’ve Ever Seen | 14

How to Avoid RevOps Burnout: Ownership, Governance and Documentation | 13

Step by Step Guide: Auditing Your HubSpot Portal | 12

RevOps for Nonprofits | 11

2025 RevOps Rewind | 10

Day in the Life of HubSpot Community Champion wtih Dan Moyle | 09

Building RevOps Tools as Side Projects | 08

How Project Management Actually Works in RevOps | 07

Starting Out in RevOps? | 06

RevOps Stories from the Trenches | 05

Training Teams on RevOps Processes in HubSpot | 04

Key Components of a Clean, Scalable Contact Management Strategy | 03

Smarter Handoffs: Uniting Teams with HubSpot | 02

Do You Need a CRM? | 01

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Episodes 22

Marketing Attribution in 2026: What to Trust, What to Ignore | Ep. 22

2026 RevOps Mid-year Review | Ep 21

AAM Post-Conference Review: RevOps Insights & Takeaways | Ep 20

Day in the Life of an Agency Vet | Ep. 19

Mission-Driven RevOps w/ Jeremy Donovan | Ep 18

RevOps for Museums: Managing Complexity and Legacy Systems | Ep 17

The Attribution Lie: First touch, last touch, multi-touch - none of it is really true | Ep 16

Moving From HubSpot Admin to Strategic RevOps Leader feat. Kyle Jepson | 15

The Worst RevOps Setups We’ve Ever Seen | 14

How to Avoid RevOps Burnout: Ownership, Governance and Documentation | 13

Step by Step Guide: Auditing Your HubSpot Portal | 12

RevOps for Nonprofits | 11

2025 RevOps Rewind | 10

Day in the Life of HubSpot Community Champion wtih Dan Moyle | 09

Building RevOps Tools as Side Projects | 08

How Project Management Actually Works in RevOps | 07

Starting Out in RevOps? | 06

RevOps Stories from the Trenches | 05

Training Teams on RevOps Processes in HubSpot | 04

Key Components of a Clean, Scalable Contact Management Strategy | 03

Smarter Handoffs: Uniting Teams with HubSpot | 02

Do You Need a CRM? | 01

Podcast 森辺一樹のグローバル・マーケティング〜すべてはアジアで売るために〜