The Kraft Your Life Radio Show - live empowered & trusted.

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Kraft Your Life Radio Show is a radio show for the tenacious, the bold, and those who refuse to settle for mediocrity. We bring together visionaries, game-changers, and relentless go-getters who are crafting their lives, businesses, and bodies to pursue excellence. If you’re ready to shatter limits, embrace audacity, and live life on your own terms, this show is for you. Each episode delivers actionable insights, inspiring stories, and unfiltered conversations that will ignite your drive to live fiercely and achieve greatness. Tune in and get ready to viciously live!

148 episodes

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Episodes 148

What If “More” Is Keeping You Miserable? | #151 With Ellen Long
14d ago · 44:08
What if working harder isn't actually the fastest way to build a successful business, or a fulfilling life? In this episode of the Kraft Your Life Radio Show, Matt Kuehlhorn sits down with Ellen Long, certified financial planner, MBA, TEDx speaker, and author of Take the Elevator, Stop Grinding: There's a Smarter Way Up. Ellen has built her career around helping entrepreneurs identify the leverage points that allow them to grow, create value, and ultimately build businesses that can be sold. But this conversation goes far beyond business strategy. If this conversation gives you a new perspecti
Engineering an Irresistible Customer Experience| #150 With Mark Stern
21d ago · 42:11
In this episode of the Kraft Your Life Radio Show, host Matt Keuhlhorn sits down with Mark Stern, a former strategy consultant turned founder and CEO of Custom Box Agency. Mark breaks down how businesses can transition from selling standard digital offers to delivering unforgettably curated physical experiences. Discover how to apply the concept of "journey stacking" to skyrocket customer retention, and why blending tactile products with modern AI tools is the future of business engagement. Whether you’re an entrepreneur, home business owner, or even a marketer, this conversation is packed wit
The Future of HVAC Sales is Already Here | #149 With Scott Ossim
27d ago · 44:10
In this episode of the Kraft Your Life Radio Show, host Matt Keuhlhorn sits down with Enterprise Account Executive Scott Ossim to discuss how AI is fundamentally changing the way home service contractors can generate leads and close sales online. From AI agents like ChatGPT to Gemini, and AI-powered search, Scott explains why contractors need to rethink their websites before traditional SEO becomes obsolete Whether you're a home service business owner, marketer, entrepreneur, or anyone interested in sales performance or automation, this conversation is packed with fresh insights for you! 🔗 Li
The Surprising Science of Emotional Marketing | #148 With Zac Garside
1mo ago · 48:12
In this episode of the Kraft Your Life Radio Show, host Matt Kuehlhorn sits down with Zac Garside, founder of Send It and former CEO of Power Selling Pros, to discuss why most home service businesses are leaving money on the table by ignoring the customer list they already own. Zac shares how elite companies create emotional connections through customer service, why email marketing still delivers one of the highest ROIs in business, and how his "Will/Won't" research framework uncovers the hidden motivations that actually drive buying decisions. Whether you're a home service business owner, mar
Great Speakers Aren’t Born, They’re Crafted | #147 With Joel Weldon
2mo ago · 47:38
In this episode of the Kraft Your Life Radio Show, Matt Kuehlhorn sits down with public speaker and communication coach Joel Weldon to explore how communication directly impacts success in business, leadership, relationships, and life. Joel shares his remarkable journey from being painfully shy and unable to speak in front of groups to becoming one of the world's most accomplished professional speakers, delivering more than 3,000 paid presentations and coaching over 10,000 speakers. Whether you're leading a team, growing a business, giving presentations, or simply trying to communicate more ef
The Neuroscience Behind Handwriting | #146 With Dr. Beverly Moskowitz
2mo ago · 47:35
In this episode of the Kraft Your Life Radio Show, Matt Kuehlhorn sits down with Dr. Beverly Moskowitz, a pediatric occupational therapist, educator, author, and creator of the internationally recognized Size Matters Handwriting Program. With over 50 years of experience, Dr. Bev reveals the surprising neuroscience behind handwriting, why writing by hand strengthens memory and learning, and how one simple shift in focus transformed handwriting education across the world. 🔗 Connect with Beverly 🌐 realotsolutions.com 📧 Bev@realotsolutions.com Sommar Garage Door Opener: https://www.sommer-usa.c
The Leadership Lesson Nobody Talks About | #145 With Jonathan Whistman
3mo ago · 1:13:57
In this powerful episode of the Kraft Your Life Radio Show, Matt Kuehlhorn sits down with entrepreneur, speaker, and author Jonathan Whistman to break down the psychology behind company culture, leadership, and human performance. Jonathan shares how transforming his own health and mindset unlocked a new level of clarity, energy, and leadership, and why the best businesses operate more like movements than companies. 🔗 Pick up one of Jonathan’s Books today! https://www.unrecruitable.com/ https://a.co/d/0aYM8WdQ https://www.thesalesboss.com/ https://a.co/d/0iddD2Ac Sommar Garage Door Opener: htt
The AI Gold Rush | #144 With Jennifer Bagley
3mo ago · 50:13
On this episode of the Kraft Your Life Radio Show, host Matt Kuehlhorn sits down with Jennifer Bagley, CEO of CI Web Group, to discuss how AI is transforming search visibility, customer trust, sales processes, and the future of home services businesses. Jennifer explains why traditional websites are becoming obsolete, how AI assistants like Siri and Alexa will reshape customer buying behavior, and why contractors need to adapt NOW to survive the next wave of digital disruption. Whether you're a home service business owner, marketer, or entrepreneur, this episode is packed with actionable insig
What You Forgot About Entrepreneurship | #143 With Mike Konefal
3mo ago · 43:05
In this episode of The Kraft Your Life Radio Show, Matt Kuehlhorn sits down with Mike Konefal as he shares his journey from college entrepreneur to founder of RisingHy Hot Sauce, owner of Tortilla Lady, and commercial real estate professional. He reveals how resilience, grit, and bold decision making helped him overcome business collapse during COVID, pivot industries, and continue building his vision. If you're an entrepreneur, aspiring business owner, or someone looking to craft a life worth living, this episode delivers powerful real-world wisdom. Subscribe for more conversations on busines
Misunderstanding Your Money | #142 With Rocky Lalvani
4mo ago · 47:37
What if profit wasn’t an afterthought… but your first priority? In this episode of the Kraft Your Life Radio Show, Matt Kuehlhorn sits down with Rocky Lalvani as they break down why so many business owners generate revenue but still struggle financially. From understanding cash flow and business math to implementing Profit First strategies, Rocky reveals how entrepreneurs can stop operating blindly and start building truly profitable businesses. Whether you’re a business owner, entrepreneur, or someone striving for greater control over your finances and life, this episode is packed with practi
Are You Actually Profiting? | #141 With Erin B. Haag
4mo ago · 41:47
What if the biggest problem in your business… is your pricing? In this episode of the Kraft Your Life Radio Show, Matt sits down with entrepreneur and pricing strategist Erin B. Haag, creator of Pricing Overhaul, to uncover the hidden math behind profitable businesses. She breaks down her Pricing Overhaul method, a system that aligns math, mindset, and strategy to create real profit. 🔔 Subscribe for more insights on smart business decisions, strategies, and more ways to Kraft Your Life! 🔗 Connect With Erin: https://pricingoverhaul.com/ https://www.linkedin.com/in/erin-b-haag-25a8406/ https:/
How Identity Shapes Your Success | #140
4mo ago · 49:53
In this episode of The Kraft Your Life Radio Show, host Matt Kuehlhorn sits down with Brandon Smith, CEO and co-founder of New Vision Projects, to unpack the real journey behind building an 8-figure construction business from the ground up. Brandon shares how he turned adversity into opportunity and how he went from sweeping job sites to leading a company, all while developing a powerful mindset rooted in gratitude, discipline, and long-term vision. If you’re an entrepreneur, trades professional, or someone looking to level up in life and business, this episode is packed with actionable insigh
The Future of Small Business Is Already Here | #139
5mo ago · 50:35
In this episode of The Kraft Your Life Radio Show, host Matt Kuehlhorn sits down with Dave Carroll, founder and CEO of Dope Marketing, to explore what it really takes to build a business from the ground up. Dave’s journey is anything but typical, from launching multiple successful companies and becoming a leader in marketing for home service businesses. He shares powerful lessons on curiosity, ownership, and why “figuring it out” beats being right. 🔔 Subscribe for more insights on leadership, mindset, and business growth! 🔗 Visit Dope Marketing’s Website: 🌐 https://www.dopemarketing.com/ 🌐
The Invisible Math of Great CEOS | #138
5mo ago · 49:28
In this episode of the Kraft Your Life Radio Show, host Matt Kuehlhorn sits down with Think Like an Owner Podcast host, Alex Bridgeman. Alex breaks down the common patterns of leaders who build durable companies versus those who simply build a job for themselves. We dive into the "Bridgeman Way" of navigating massive life shifts, why being customer obsessed is a multi-billion dollar strategy, and the psychological hurdle of delegating your way out of your own business. Whether you are a tradesperson looking to step out of the truck or an aspiring entrepreneur, this episode provides a roadmap f
Save Your Business With a Simple Mindset Shift | #137
6mo ago · 44:54
In today’s episode of The Kraft Your Life Radio Show, Matt Kuehlhorn interviews Jonathan Hummel, owner of Hummel’s Automotive in St. George, Utah. From running a business during the recession to explosive growth through leadership and systems, Jonathan shares the exact mindset shift that changed everything for him. Whether you're an entrepreneur, trades professional, or business owner looking to scale, this episode is packed with real-world lessons from someone who’s lived it. 🔔 Subscribe for more conversations about leadership, discipline, entrepreneurship, and optimizing your life! 🔗 Links
Why Do You Feel So Exhausted? | #136
6mo ago · 51:17
What if the reason you’re tired, foggy, unmotivated, or struggling in the gym isn’t discipline… but biology? In this episode of The Kraft Your Life Radio Show, Matt Kuehlhorn sits down with Ray Costello, owner of Game Day Men’s Health in Grand Junction. Today they dive deep to unpack the truth about testosterone optimization, men’s health, and reclaiming your energy. Ray shares how therapy led him to check his testosterone levels, what changed after starting TRT, and how that experience inspired him to launch a clinic dedicated to helping men feel like themselves again. 🔔 Subscribe for more c
Why Customer Service Is Really Storytelling | #135
6mo ago · 44:39
In this episode of The Kraft Your Life Radio Show, host Matt Kuehlhorn sits down with Michelle Myers, founder and CEO of Pink Callers, a customer service and call center company serving the skilled trades. Michelle shares her unconventional journey from commercial interior design to building one of the most respected service-based call centers in home services. The conversation dives deep into the art of customer service as storytelling, explaining why the first phone call sets the tone for trust, safety, and long-term customer relationships. If you’re a service business owner, leader, or oper
The One Leadership Skill Nobody Teaches | #134
6mo ago · 45:21
In this episode of The Kraft Your Life Radio Show, host Matt Kuehlhorn welcomes Luke Clayton, founder of Evergreen Administration Services, to explore what it really takes to build a strong business culture. Luke shares his path from athletics and corporate HR to launching a values-driven PEO that helps small and mid-sized businesses handle payroll, HR, compliance, and employee development. Together, they unpack the hidden costs of employee turnover, the importance of intentional onboarding, and why leadership means having hard conversations with care and clarity. Whether you’re a founder, man
Why Successful Entrepreneurs Still Feel Trapped | #133
7mo ago · 49:52
In this episode of The Kraft Your Life Radio Show, host Matt Kuehlhorn sits down with Trapper Searles; perspective coach, author, entrepreneur, and former garage door business owner, for a deep, and honest conversation about mindset, energy, and personal transformation. Trapper shares his journey from starting in the garage door industry at age 15 to founding The Garage Doctor in Denver, and ultimately selling the business after profound personal challenges. Central to the discussion is Trapper’s work around the Seven Levels of Energy, a practical framework that helps entrepreneurs recognize e
The Training Mistake Most Trades Businesses Make - Show #132
7mo ago · 47:16
In this episode of The Kraft Your Life Radio Show, host Matt Kuehlhorn welcomes Alisa Imperial Lindsey, hospitality veteran, industry connector, and one of the driving forces behind Garage Door Freedom. With over 20 years of experience in luxury hospitality and years spent transforming training and culture at A1 Garage Door Service, Alisa brings a fresh perspective on what it truly means to serve customers and build sustainable businesses. Together, Matt and Alisa explore the difference between teaching skills and coaching people, why fun matters in training, and how communication and trust cr
Marketing That Actually Works | #131
7mo ago · 46:04
In this episode, Matt sits down with Andy Felice, founder of GD Marketing Lab. Andy shares the story behind starting his agency, how he helps businesses improve their online presence, and his philosophy on honest, data-driven marketing. The discussion covers common mistakes business owners make with marketing, how to think about branding versus lead generation, the role of paid ads, website optimization, and creating real value instead of chasing vanity metrics. Andy also talks about entrepreneurship, work-life balance, what he wishes he had known when starting out, and practical advice for bu
The Leadership Dynamic Every Company Needs | #130
8mo ago · 43:04
In this episode of The Craft Your Life Radio Show, host Matt Kuehlhorn sits down with Ken Paskins, elite EOS Integrator, operator, and founder of GCE Strategic Consulting. Ken shares his journey from Purdue to high-level corporate leadership roles, eventually becoming one of the earliest fractional integrators in the EOS world. The conversation dives deep into the distinction between visionaries and integrators, why only a small percentage of people are wired to be true operators, and how business owners can determine when it's time to bring on an integrator to scale responsibly. 🔔 Subscribe
Turning Uncertainty Into Entrepreneurship | #129
9mo ago · 42:21
In this episode of Craft Your Life Radio Show, host Matt Kuehlhorn sits down with Nick Lavallee, the owner of Grindstone Seal Coating. Nick shares his journey from uncertainty after high school to becoming a successful entrepreneur in the seal coating industry. He discusses the importance of integrity, quality workmanship, and building a business based on strong values. The conversation delves into the dynamics of partnership, the role of faith in business, and the significance of mentorship. Nick also offers practical advice for aspiring entrepreneurs and shares his vision for the future of h
Designing Sacred Outdoor Spaces | #128
9mo ago · 47:25
In this episode of The Craft Your Life Radio Show, host Matt Kuehlhorn sits down with Landon Malave, founder of LCM Outdoor Living, for a powerful conversation about craftsmanship, connection, and personal transformation. Landon shares how his journey to becoming a master creator of immersive water features has been shaped by passion, precision, and a deep commitment to building spaces that bring people together. 🔔 Subscribe for more insightful discussions and ways to craft YOUR life! 🔗 Links Mentioned in the Episode: 🌐 lcmoutdoorliving.com https://www.facebook.com/lcmoutdoorliving https://
Mastering Customer Connections | #127
9mo ago · 48:22
In this episode of The Craft Your Life Radio Show, host Matt Kuehlhorn sits down with Tatiana Aiono from Power Selling Pros to discuss the art of effective communication and exceptional customer service. Drawing from her extensive experience, Tatiana shares insights on how to build confidence, connect with empathy, and turn challenging conversations into opportunities for growth. Discover the unique challenges of customer interactions over the phone versus in person, and learn why the human touch is irreplaceable, even in an age dominated by AI. Tatiana emphasizes the importance of creating me

Episodes

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The Kraft Your Life Radio Show - live empowered & trusted.

Episodes 148

What If “More” Is Keeping You Miserable? | #151 With Ellen Long

Engineering an Irresistible Customer Experience| #150 With Mark Stern

The Future of HVAC Sales is Already Here | #149 With Scott Ossim

The Surprising Science of Emotional Marketing | #148 With Zac Garside

Great Speakers Aren’t Born, They’re Crafted | #147 With Joel Weldon

The Neuroscience Behind Handwriting | #146 With Dr. Beverly Moskowitz

The Leadership Lesson Nobody Talks About | #145 With Jonathan Whistman

The AI Gold Rush | #144 With Jennifer Bagley

What You Forgot About Entrepreneurship | #143 With Mike Konefal

Misunderstanding Your Money | #142 With Rocky Lalvani

Are You Actually Profiting? | #141 With Erin B. Haag

How Identity Shapes Your Success | #140

The Future of Small Business Is Already Here | #139

The Invisible Math of Great CEOS | #138

Save Your Business With a Simple Mindset Shift | #137

Why Do You Feel So Exhausted? | #136

Why Customer Service Is Really Storytelling | #135

The One Leadership Skill Nobody Teaches | #134

Why Successful Entrepreneurs Still Feel Trapped | #133

The Training Mistake Most Trades Businesses Make - Show #132

Marketing That Actually Works | #131

The Leadership Dynamic Every Company Needs | #130

Turning Uncertainty Into Entrepreneurship | #129

Designing Sacred Outdoor Spaces | #128

Mastering Customer Connections | #127

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Episodes 148

What If “More” Is Keeping You Miserable? | #151 With Ellen Long

Engineering an Irresistible Customer Experience| #150 With Mark Stern

The Future of HVAC Sales is Already Here | #149 With Scott Ossim

The Surprising Science of Emotional Marketing | #148 With Zac Garside

Great Speakers Aren’t Born, They’re Crafted | #147 With Joel Weldon

The Neuroscience Behind Handwriting | #146 With Dr. Beverly Moskowitz

The Leadership Lesson Nobody Talks About | #145 With Jonathan Whistman

The AI Gold Rush | #144 With Jennifer Bagley

What You Forgot About Entrepreneurship | #143 With Mike Konefal

Misunderstanding Your Money | #142 With Rocky Lalvani

Are You Actually Profiting? | #141 With Erin B. Haag

How Identity Shapes Your Success | #140

The Future of Small Business Is Already Here | #139

The Invisible Math of Great CEOS | #138

Save Your Business With a Simple Mindset Shift | #137

Why Do You Feel So Exhausted? | #136

Why Customer Service Is Really Storytelling | #135

The One Leadership Skill Nobody Teaches | #134

Why Successful Entrepreneurs Still Feel Trapped | #133

The Training Mistake Most Trades Businesses Make - Show #132

Marketing That Actually Works | #131

The Leadership Dynamic Every Company Needs | #130

Turning Uncertainty Into Entrepreneurship | #129

Designing Sacred Outdoor Spaces | #128

Mastering Customer Connections | #127

Podcast 森辺一樹のグローバル・マーケティング〜すべてはアジアで売るために〜