The Agency Hour is for digital agency owners like you who want to start, grow and scale their businesses. It’s like hanging out with friends while getting a masterclass in how to tackle the most significant obstacles you’re facing as an entrepreneur.
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AI isn't replacing agencies. It's replacing repetitive work. In this episode, Troy Dean shares how he's using Viktor, an AI coworker that lives inside Slack, to automate work that used to take hours and why he believes every agency owner should be learning this now. This isn't about replacing your team. It's about freeing your team from repetitive admin so they can spend more time solving client problems. Handy Links: Viktor - https://mvrx.link/get-viktor Headless Install - https://mvrx.link/headless-podcast Set Up Video - I Made Over $100K in 30 Days Installing Viktor for Clients (Step-by-Ste
If you want to increase capacity, improve margins, reduce operational drag, and build a business that scales without becoming dependent on more headcount, click the link below and apply to work with us. https://mvrx.link/headless-podcast In this episode, Troy Dean reads his new manifesto, Headless: The Future of Work, and explores one of the biggest shifts in business since the internet itself. For decades, we've built companies around a simple assumption: if you want more output, you hire more people. That assumption is breaking. AI agents, wearables, voice interfaces, and headless software a
Discover how Melissa Elizondo, a solo marketing agency owner, leverages AI and automation to run her entire business with minimal human input. In this episode, we explore cutting-edge AI tools, the concept of headless agencies, and how businesses can massively increase productivity while reducing costs. If you want this system installed in your agency, apply here: https://headless.agencymavericks.com/schedule (We’re only taking a small number of agencies right now.) Listen now and discover how the next generation of agencies are being built. Connect with Melissa Elizondo: Instagram TikTok Link
What if you could run a 7-figure agency… without a team? In this episode, Troy pulls back the curtain on the headless agency model, a radically different way to deliver agency services using AI-powered systems instead of traditional staff. We’re not talking theory. We’re talking real clients, real deliverables, and a live system already in motion. From zero to 10 clients in just a few weeks, with a clear path to $1M in recurring revenue, Troy breaks down exactly how the model works, from onboarding and strategy to content production, project management, and client communication. You’ll learn:
A couple of weeks ago, I posted something that got a lot of attention: “$1M agency. No staff. 10 hours a week.” I didn’t expect it to blow up… but it did. Hundreds of comments, a flood of DMs, and one question kept coming up: “How is that actually possible?” So in this episode, I’m answering that properly. I’m walking you through the exact system I’m building right now, in real time, to run a digital agency with no team. Not a lean team. Not offshore support. Literally just me and AI. Right now, I’ve gone from zero to 10 clients in about four weeks, and I’m capping growth at one new client per
What actually changes when you commit to building a real agency? In this episode of The Agency Hour, Troy Dean sits down with Josh Moore from DuoPlus to unpack what growth really looks like behind the scenes, not the highlight reel, but the decisions, pressure, and trade-offs that come with it. Josh shares how he went from solo operator to a 15-person in-house team, why he doubled his overhead overnight (on purpose), and what it takes to keep moving forward when the numbers get uncomfortable. If you’re trying to grow your agency without burning out or wondering what the next level actually dem
So many agency owners are just guessing their way to growth. This is the exact checklist we use to help agencies go from $300K to $4M+ and today, you’re getting it for free. Inside this episode, Troy Dean breaks down the Grow → Package → Scale framework that’s helped thousands of digital agencies build authority, increase revenue, and remove themselves as the bottleneck. This isn’t theory. It’s the step-by-step system we use with clients every week. If you want a clearer path to your first (or next) seven figures - this is where to start. Download the Agency Success Checklist and follow along
If your pipeline feels inconsistent right now, you’re not alone. Referrals aren’t as reliable as they used to be. Cold outreach feels like shouting into the void. And even when you do get a response, you’re stuck competing on price. Here’s the uncomfortable truth: The era of cheap outbound is over. In fact, recent insights suggest it can take thousands of cold emails to generate a single lead. And even then, prospects will Google you… and choose the agency that shows up with authority. So the question becomes: Are you building visibility… or are you invisible? If you want the full step-by-step
In the world of digital marketing, understanding where your traffic comes from is crucial. Yet, many marketers struggle to identify which campaigns are truly effective. This will guide you through the use of UTM parameters, a powerful tool for tracking the success of your marketing efforts. By the end, you’ll know how to implement UTM parameters to gain insights into your campaigns and improve your marketing strategies. What Are UTM Parameters and Why Do They Matter? UTM parameters, or Urchin Tracking Module parameters, are snippets of text that you can add to the end of a URL to track the per
In this episode, Troy Dean sits down with René Spijker, a veteran agency owner from the Netherlands who has successfully navigated over 30 years of technological disruption. From the early days of desktop publishing to the current AI revolution, René shares his journey of adaptation and why he believes now is the most exciting time to run an agency. You will learn how to shift your focus from low-value production tasks to high-value strategy, effectively "training" AI tools to act as productive interns, and why the human element remains the most critical part of the client relationship. We als
It is the start of a new era for Agency Mavericks in 2026! In this season opener, Troy Dean sits down with Taylor McMaster, founder of DOT & Company. Taylor shares her incredible journey from a frustrated agency owner to creating a "category of one" by specializing in fractional account management. We also dive deep into the recent breaking news: DOT & Company has been acquired by E2M Solutions. In this episode, you will learn the critical difference between a struggling generalist agency and a scalable specialist. Taylor reveals the math behind successful account management (hint: 80 clients
Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this final episode of 2025, Troy Dean sits down with Brent Weaver, CEO of E2M and founder of Ugurus, for an in-depth conversation about the future of agencies in an AI-disrupted world. Brent shares his incredible journey to India where he met with E2M's 300+ team members, and both hosts dive deep into why traditional agency models are being challenged and what you need to do to survive and thrive in 2026. If you're wondering how to position
Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean sits down with Simon Major, CEO of Practice Edge, for his third appearance on the podcast. As one of the most successful agencies in the Mavericks Club, Simon shares his journey from chiropractor to digital agency owner and the valuable lessons he's learned over his 15+ years in business. They dive deep into the timeless fundamentals of agency success, explore how AI is reshaping the industry landscape, and unpack th
Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean sits down with Simon Chin, CEO of Flowstate Agency, for an eye-opening discussion about how AI is revolutionizing agency operations. They explore how Simon's team built a custom AI platform that integrates project management tools, analytics, and client performance data into one powerful system. Learn how this innovation has eliminated 150+ hours of weekly administrative work, allowed for more proactive client manage
Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean sits down with digital strategist Ray Milidoni as they discuss powerful insights on finding clarity amid the chaos of our rapidly evolving digital landscape. Discover why: Strategy has become more valuable than tactics in today's AI-driven world Meaningful human connections will be our most valuable asset moving forward Critical thinking and creativity are becoming the essential skills for agency owners Community suf
Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean sits down with Akshat Chowdhury, owner of WP Remote, to explore the evolving landscape of digital agencies, WordPress management, and AI integration. They unpack powerful insights from both the WordPress community and the broader SaaS ecosystem, revealing how agencies can position themselves for sustainable growth in an increasingly complex technological environment. The conversation bridges the gap between WordPress
Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean sits down with Josh Moore, CEO of Duo Plus, a thriving New Zealand-based ads and SEO agency. Josh shares his remarkable journey from freelancer with offshore contractors to leading a team of 14 people in a newly expanded office space. They dive deep into the leadership principles that transformed Josh's role from hands-on practitioner to strategic leader, exploring how accountability systems, automated reporting, and
Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. Ever wonder why some agencies have prospects lining up while others struggle to close deals? The secret isn't better talent or flashier portfolios, it's how you communicate your value. In this eye-opening episode, Troy Dean reveals why your prospects don't want to buy your services; they want the transformative results those services deliver. What you'll learn: Why describing services by features creates confusion instead of excitement How to
Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean sits down with Brent Weaver, former founder of uGurus and now CEO of E2M Solutions, for a candid conversation about career transitions and the future of AI in agencies. Brent shares his journey from building a coaching empire to its unexpected shutdown by DigitalOcean, and how he found a new path leading a 330-person agency. They explore the challenges of stepping into a CEO role, managing international teams across
Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean reveals the single biggest mistake that keeps agencies stuck in the feast-or-famine cycle: giving away their most valuable asset for free. Through compelling case studies of agency owners like Simon Kelly who tripled his revenue to $100K/month, Troy demonstrates how implementing a paid strategy model transforms not just income, but client relationships and team satisfaction. If you're tired of lengthy free consultati
Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this special episode, Troy Dean takes you behind the scenes of one of Agency Mavericks' exclusive training workshops focused on building your "authority website." You'll discover the critical components every agency website needs to position you as the trusted expert in your field and convert more visitors into high-quality leads. Troy shares a comprehensive, step-by-step playbook for launching or optimizing your website to establish instan
Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean takes you behind the scenes of MAVCON Bali 2025, the 21st MAVCON event held at the luxurious Laguna Resort in Nusa Dua. Experience the highlights of this transformative event where agency owners gathered to share strategies, systems, and insights in a breathtaking tropical paradise. Troy unpacks the key presentations, workshops, and networking opportunities that made this event special – from the 7-11-4 customer jour
Welcome back to The Agency Hour, the show that helps web design and digital agency owners create real abundance - for themselves, their teams, and the communities they serve. Tired of working endless hours in your agency without seeing the profits you deserve? Discover the exact framework successful agencies use to create sustainable growth, package their services into scalable products, and gain back precious time. In this special episode, I reveal the complete Agency GPS Model that's helped countless agency owners transform their businesses: Learn the three pillars of transformation: Grow yo
Welcome back to The Agency Hour, the show that helps web design and digital agency owners create real abundance - for themselves, their teams, and the communities they serve. Ever wonder if attending industry events is actually worth your time and money? In this eye-opening episode, we dive into the surprising ROI of in-person connections that you simply can't replicate online. Join Troy Dean and Simon Kelly (CEO of Seriously Good Design) as they explore the hidden value of those unstructured, organic conversations that happen between sessions at events - the ones that often create the biggest
Welcome back to The Agency Hour, the show that helps web design and digital agency owners create real abundance - for themselves, their teams, and the communities they serve. In this episode, Troy Dean and Simon Kelly, CEO and Head of Growth at Seriously Good Design, dive deep into the mindset that builds winning teams. They explore how beliefs shape behaviors, why most job ads fall flat, and how to use AI tools like Claude to develop powerful team member profiles. The conversation cuts through the fluff, challenging agency owners to examine whether they're unknowingly teaching their teams to
