Reconstructing Remarkable - Website Development, Digital Strategy, Video, and the $100 Cup of Coffee based in Utica NY
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We love romanticizing entrepreneurship stories—leaving a 9-to-5, raising millions, and watching a product take off. But what does it look like when you aren’t a developer, but you decide to build a tech company anyway? In this episode, practicing attorney and Vlawsity co-founder Kevin Barone joins me for a brutally honest reflection on building an online, do-it-yourself estate planning platform. Kevin opens up about leaving a big law firm, navigating complex legal guardrails, making big financial bets, and rebuilding from scratch. In this episode, we discuss: Why building a startup is harder t
What if one of the most interesting startups in New York is being built quietly in a barn in Vernon? In this episode of Rust Belt Startup, I sit down with Justin Call, founder and CEO of Modovolo, a company designing a new kind of drone — and doing it far from the typical startup scene. Instead of chasing hype or venture capital headlines, Justin and his team have been focused on something much harder: patiently building a real company, solving real problems, and learning what it takes to bring a complex idea to life. In our conversation, Justin shares the story behind Modovolo — how the compa
I can say, without exaggeration, this is one of the most extraordinary stories that I’ve ever heard. and maybe one of the most important, so my guest today is Max Smith. He’s a historian, a storyteller, and a lifelong steward of the history of Peterborough New York. So this is a tiny village in Madison County that most people have never heard of, but that quietly shaped the course of American history. So what you’re about to hear. Is the story of how the abolitionist movement functioned in many ways, like an early startup, so a small group of people that had an idea that was considered radical
In this episode, I’m joined by Zack Schuman, a public affairs scholar at Hamilton College, to explore what he learned after spending a full year living and researching in Sweden with his family. Zack’s research focuses on how communities actually work — especially in rural and peripheral regions — and how entrepreneurship, institutions, and culture shape economic life outside major metro areas. While in Sweden, he studied how small regions support lifestyle businesses and social enterprises, how immigration reshapes local economies, and why quality of life often takes precedence over high-grow
In this episode, I sit down with Matt Van Slyke, founder of Utica Bike Rescue, to talk about bikes, mobility, walkable cities, and why transportation is really about participation and freedom. Utica Bike Rescue has redistributed thousands of bikes over the past decade — helping people get to work, school, and medical appointments — but Matt’s work goes far beyond bike repair. As a transportation planner, he helps us understand how infrastructure shapes daily life, community connection, and opportunity. In this conversation, we explore: 🚲 What Utica Bike Rescue actually does — and how the mode
In this episode, I sit down with Noa Simons, founder and CEO of Good Bread, a new kind of small business lender working to reinvent how entrepreneurs access capital. If you’ve ever tried to raise money—through banks, credit unions, investors, or anywhere in between—you know it’s never one-size-fits-all. Even in communities with great lending institutions, many founders still fall through the cracks. Noa’s on a mission to fix that. Good Bread is a startup blending technology, psychology, and trust to create a more human, accessible path to capital. One of the most fascinating pieces of their ap
In this episode, I have an inspiring conversation with James Paul, the founder of Blacque Acres, an indoor hydroponic container farm in Utica, NY. James shares his journey from military service to urban farming, and we’ll talk about how he was able to commit to the project without knowing much about container farming or fundraising to make the first container farm a reality. We’ll get into how he created buy-in from the community and funders, raising over $200k to start the first farm, and how you don’t need to know exactly what you’re doing to get started on your big idea. Blacque Acres aims
https://youtu.be/Qe_UEe1_M3k Today on the podcast I’m honored to sit down with Erin Hamlin — Olympic Luger, World Champion, and the first American to medal in singles luge. But her story starts in Remsen, NY, where a 12-year-old kid signed up for a wheeled luge clinic on a whim… and ended up competing in four Olympic Games. We go deep on what it really takes to compete at the highest level — not just physically, but mentally. Erin shares what it’s like to train in a barn gym as well as the Olympic training center, the pressures and insane nuance that goes into competing in Luge to get to the O
Fundraising expert Lara Sepanski Pimentel, founder of OSA Philanthropy and former Peace Corps volunteer, joins me to unpack what makes a nonprofit—and any mission-driven venture—truly resilient. Drawing on field lessons from community-development work in rural Central America and a decade inside U.S. nonprofits, Lara explains why “capacity” — the people, processes, and systems behind the programs — must come before the next big grant push. In this conversation you’ll learn: Peace Corps principles in practice – how asset-based thinking, local ownership, and radical resourcefulness translate int
In this episode, I’m in the shop at MVW Food Trucks with founders Jamie Thompson (Buddha) and Ryan McEwen. They discuss their challenging journey of starting a business in upstate New York, after being laid off from their respective jobs and building a food truck fabrication company from absolute scratch. Jamie and Ryan share their unique experiences, the dynamics of their partnership, and the obstacles they faced as a black and white business duo. Learn how they’ve navigated race dynamics in their business, the struggles with keeping the business afloat, and advice for anyone looking to get i
In this episode of I sit down with Richard Young, founder of CivicLex, an innovative organization based in Lexington, Kentucky, focused on improving civic engagement and strengthening local government responsiveness. CivicLex bridges the gap between citizens and local government, offering workshops, newsletters, and tools that make local governance more accessible and transparent. They are creating a more engaged, informed, and cohesive community. We’ll get into the details of some of CivicLex’s projects, and their role in shaping community-wide conversations around critical issues like land u
Today I’m talking with Casey Massimino, the founder and executive director of Green Arrow CoLab, a non-profit that integrates mindfulness and gardening to assist individuals affected by the justice system. Broadcasting from Sicily, Italy, Casey shares her journey in digital media, building text-based shows on Facebook Watch, to ultimately establishing her organization, all while re-locating to Italy. We’ll talk about her role in text-based media, building Green Arrow CoLab, including its partnership with Netflix, logistics of starting a non-profit, and Casey’s diverse experiences across contin
https://www.youtube.com/watch?v=Ueg_I_pPjhM Today I’m sharing a conversation with Kristin Fahy, someone who is living an unconventional life in multiple locations. She’s the founder of Impetus Health, a strategy consultant for healthcare and life science firms, the author of “Profressionaling Is Hard – 22 Lessons to Help Make It (a little) Easier”, and the Professionaling Podcast. So in this conversation we’re going to talk about “Professionaling” – how you should think about exercising and developing particular skills to position you for success as a professional or position yourself for the
Today on the pod I’m speaking with Mr. David Casullo – He is the CEO and founder of Denali Partners – an executive leadership development agency, that works with companies, organizations and educational institutions to build leaders, and change culture. David is the author of the book “Leading the High Energy Culture: What the Best CEOs Do to Create an Atmosphere Where Employees Flourish ” and he is a relentless champion of building community and supporting many of the things that make upstate New York a great place to live and work. In this conversation, we’re going to talk about what makes a
https://youtu.be/GWFRxwGx_Ec?si=GBDoKBkbPIey7cnh On this episode I sit down with Katie Aiello for a long overdue conversation about local government, civic engagement, and using data to empower citizens. Katie is the founder of Character Coffee in Utica, NY, and found her calling in public service when she decided to run for Common Council. Now she’s using social media and open data tools to shed light on the inner workings of her city. We talk about how she’s leveraging digital platforms to educate constituents and apply pressure for transparency. Find out how Katie is mining municipal data u
I recently had the opportunity to take a 40 min demo of the Apple Vision Pro – while there are tons of tech reviews out there already about the specs, what it can and cannot do, I wanted to add my thoughts on what makes this device special, some of the most impressive experiences, the drawbacks I see – and weigh in on the AR/VR debate. Remember, I was a Google Glass user for about 18 months and I’ll get into what I see as the bifurcaton of use cases rather than one device that we’ll use in our daily lives. This was recorded almost immediately after my demo while it was fresh in my head. The bo
My guest today is Leon Etienne. He is a world renowned illusionist, and he’s rolling through upstate New York, doing a show this Saturday at Stanley theatre. He’s the creator of Magic Rocks, has been featured on The Tonight Show with Jimmy Fallon, America’s Got Talent, Penn & Teller’s Wizard Wars, and much more. We had a fantastic conversation about why we need a little bit more magic. In our lives. We talk about the business of magic and how he started from learning some simple tricks at home when he was 12, to building this career, where he travels all over the world, showcasing one of the k
This is a special episode of Rust Belt Startup because it was taped in front of a live audience this past July at MVCC’s thINCubator. This event was a partnership with The Rising Tide Society of Utica and featured a fireside chat with the founder of Utica Coffee Roasting Company, Frank Elias. It’s a conversation that focuses on not only the origin story of the company, but how they’ve experienced growth. We spend a lot of time talking about building a culture and cultivating talent within your network and within your region – instead of importing that talent. How do you create a culture where
Hilda M Jordan is the founder of HMJ Equity Consulting, an anti-racist social equity firm that helps organizations attract and retain more diverse talent by identifying systems that stand in the way of helping members of the team be successful. She is a graduate of Harvard University, and honestly one of the most inspiring your people I’ve every met. Our conversation today centers around her personal journey from upstate NY to Harvard University and back again – learning to navigate systems from colleges to courts to companies that can stand in the way of her (and YOUR) success. This is one of
Rust Belt Startup · Finding Career Superpowers, Building Online Communities, and F-Words with Scott Grates It’s great to be back and welcome Scott Grates to the podcast. Scott is first and foremost in the insurance business – but this isn’t a podcast about insurance. It’s a conversation about how do you figure out how to reverse engineer a career that helps you live how you want to live. It’s about building systems that can save you from yourself, and it’s about essential advice from a dad to a son. He’s created a robust online community and service called Insurance Agency Optimization, that l
Rust Belt Startup · Making the Comfortable Uncomfortable – Mike Ballman Today on the podcast, Pastor Mike Ballman returns. It’s a follow-up conversation 3 years after our first conversation (which was one of my favorite episodes ever – listen at the link below). Mike is the founder and chief operator of the Morrow Warming Center – a low-barrier shelter in Utica, NY. What Mike has done has made the problem of homelessness visible – and the challenges that come with it. We talk about the founding of the Morrow Warming Center, homelessness in small cities, potential solutions, opposition to what
Rust Belt Startup · Rust Belt Toolbox – Download, Digest & Delete Today on the podcast I want to talk to you about data – specifically your data – well, specifically MY data…. but it just as well might be your data. We all know that tech giant and social networks collect TONS of our personal formation and that they have become intregral into so many parts of our lives. And they collect a LOT of data about you. But have you ever tried to take a look at just how much of your data you’re sharing? Have you ever tried to take any of it back? Today I’ll tell you about some of the tools I’ve used (an
Rust Belt Startup · Are NFT's stupid or is it just early? What's coming next? NFTs (Non-Fungible Tokens) are reaching a fever pitch with some digital artwork selling for tens of millions of dollars. The landscape changes daily and so today I want to give you a brief primer on how you might think about NFTs, what they are, and what could be next in the space. In this podcast I reference a great interview with Kara Swisher of the New York Times and Beeple – whose recent NFT of a collection of his daily works sold at auction for over $60 million. It’s a fantastic interview and you can check it ou
Today I’m sharing a conversation I had with chef Tim Hardiman of The Tailor and the Cook. And we’re talking about his experience over the past 12 months. What is it like to be in the restaurant business as everything collapsed around us? Tim takes us through T&C’s core philosophies and what has made them successful over the years, but we also spend time talking about how he pivoted during the pandemic to create innovative virtual dining experiences, the difficult decisions he had to make as an entrepreneur and the lessons learned over 2020. We talk about the importance of service, detail, and
Rust Belt Startup · Building More Meaningful Relationships and Being Connected From Afar – Kat Vellos Today’s conversation is one I’ve been really looking forward to sharing. I’m talking with Kat Vellos about UX, building (and maintaining) community and connection. Kat is a UX (user experience) designer, the founder of the Bay Are Black Designers, Connection Club, a facilitator, coach, and someone who is obsessed with community and connection. She’s also the author of two books – “We Should Get Together – The Secret to Cultivating Better Friendships” and “Connected From Afar – A Guide For Stay
