Roofer Growth Hacks is the podcast that highlights fast-growing roofing companies, learning their growth hacks, and connecting with other roofing company owners.
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Welcome to Roofer Growth Hacks! In today’s episode, we’re breaking down how roofing companies can use Google Local Service Ads in 2026 to generate higher-intent leads, lower their cost per lead, and stop wasting money on missed calls and poorly optimized campaigns. In this episode, Chris Hunter explains why Google Local Service Ads remain one of the most affordable and highest-intent lead sources for roofers, which major LSA features have changed in 2026, and the exact steps roofing companies need to follow to get verified, rank higher, and turn more paid leads into roofing appointments. Today
Welcome to Roofer Growth Hacks! In today’s episode, we’re breaking down how roofing companies can own the Google Maps 3-Pack in 2026 and build a stronger local SEO engine that drives more calls, more visibility, and more trust. In this episode, Chris Hunter walks through why Google still remains the highest-intent search channel for roofers, why ChatGPT and AI search should support-not replace-your Google strategy, and the exact pillars roofing companies need to focus on to rank higher in the map pack. Today, you’ll learn: Why Google is still the top platform for high-intent roofing leads How
Welcome to Roofer Growth Hacks! In today’s episode, we’re breaking down the new 2026 SEO formula for roofers and how roofing companies can dominate Google, win the map pack, improve organic rankings, and get found in AI search engines. In this episode, Chris Hunter walks through why Google still remains the highest-intent search channel for roofers, what has changed in the 2026 search results, and the exact steps roofing companies should focus on to rank higher, get more visibility, and stop doing the same SEO tactics as everyone else. Today, you’ll learn: Why Google is still the top channel f
Welcome to Roofer Growth Hacks! In today’s episode, we’re breaking down how to build an AI operating system for your roofing company with a simple, repeatable system that helps you answer more calls, follow up longer, save time, and close more jobs instead of always thinking you just need more leads. In this episode, Chris Hunter walks through why most roofers don’t actually have a lead problem; they have a systems problem and the exact steps roofing companies should focus on to stop missing calls, fix broken follow-up, and use AI to create a better sales process that runs 24/7. Today, you’ll
Welcome to Roofer Growth Hacks! In this episode, Chris Hunter sits down with Josh Luebker to talk about the financial side of growing a roofing company the right way. Josh shares how his background in large-scale construction project management led him into the world of fractional CFO services, where he now helps subcontractors and roofing companies solve cash flow problems, improve estimating, tighten up job costing, and make smarter growth decisions. If you’ve ever wondered what a roofing company should fix first when cash flow gets tight, how much roofers should really spend on marketing, w
Welcome to Roofer Growth Hacks! In this episode, Chris Hunter sits down with Joe, a serial entrepreneur and longtime marketer who shares his journey from building online businesses in the 1990s to starting a roofing company from scratch and launching Root Flow Pro, a CRM built specifically for roofing companies. Joe breaks down how his background in branding, marketing, software, and systems helped him enter the roofing industry, serve homeowners in a meaningful way, and build tools that solve real problems for contractors. If you’ve ever wondered how marketing experience can help grow a roofi
Welcome to Roofer Growth Hacks! In this episode, Chris Hunter sit down with James Wolfgang Kuntz, co-founder of Tarrytown Roofing in Austin, Texas - a company he's built to 15+ employees in under two years and co-founder of BuilderLync, a disruptive CRM software for the construction and roofing space. James shares his raw, honest journey from real estate investing and corporate startups to launching and scaling a premium roofing brand, and the exact growth hacks that got him there. If you've ever wondered how to position your roofing company to attract high-value clients, build credibility fas
Welcome to Roofer Growth Hacks! In today’s episode, we’re breaking down how to build a distinct, Disney-like customer experience for your roofing company with a simple, repeatable system that helps you earn more trust, get more reviews, generate more referrals, and create repeat business instead of always chasing the next lead. In this episode, Chris Hunter walks through why most roofers don’t actually lose jobs on price - they lose because homeowners don’t trust them enough yet - and the exact steps roofing companies should focus on to become THE roofer homeowners remember, recommend, and cal
Welcome to Roofer Growth Hacks! In this workshop replay, we’re breaking down how to rank your roofing company on Google in 2026 with a simple, repeatable system to win in the new search landscape where AI Overviews can show above the Maps 3-Pack and new intent buttons like “Top rated” + “Online estimates” are changing what homeowners click first. In this episode, Chris Hunter (CMO at RooferMarketingHeroes.com) walks through what’s changed, what still matters, and the exact steps roofing companies should focus on to become THE choice (not a choice) in their market. Today, you’ll learn: Why Goog
Welcome to Roofer Growth Hacks! In this roundtable, Chris Hunter and the AI Marketing Experts crew break down the AI marketing tools for roofers and small business owners that will save you hours every week as you kick off 2026 including ChatGPT Projects, AI agents + inbox automation (Comet Browser), NotebookLM, Google Gemini, Claude Code, and voice-first workflows (Whisper/Whisper Flow). This episode is a practical, no-fluff playbook for using AI as your thought partner and building simple systems that compound all year. You’ll learn: How to start simple with ChatGPT and build toward agents/c
Welcome to Roofer Growth Hacks! In this workshop replay, we’re breaking down the 2026 Roofing Marketing Plan a simple, repeatable way to build the Ultimate Marketing Machine using the 4R Framework: Reputation, Reach, Resell, Referral so you become THE choice (not a choice) in your market and turn more leads into revenue. Chris Hunter CMO at RooferMarketingHeroes.com and author of The Ultimate Guide to Digital Marketing for Roofers shares the exact system his team teaches roofing companies to stop chasing random “tactics” and start running a real marketing machine that works 24/7. Today, we’ll
Welcome to Roofer Growth Hacks! In this episode, Chris Hunter sits down with Lyn Askin, an Outgrow Advisor, for a practical B2B sales breakdown that helps roofing companies build a proactive pipeline and win more high ticket sales without hiring more salespeople. This is a true sales masterclass on predictable revenue growth. You’ll learn why most salespeople stop after 2 “no’s” even though buyers typically need ~10 touches, how to turn your entire customer-facing team into a “nontraditional sales force,” and why consistent follow-up and better sales skills (especially on the sales call) lead
Welcome to Roofer Growth Hacks! In this episode,Chris Hunter talks with Corey Combs, the roofing operator behind a practical ROI dashboard that follows every lead from first touch to “sold.” They discuss the struggle roofers face connecting ad spend to revenue, how to reconcile offline sources inside your CRM, and why standardized terminology unlocks clean, actionable data. You’ll also hear practical workflows (including AI) and Corey’s best advice for building systems before you need them. If you’re serious about growing your roofing business and mastering ROI tracking, this episode is for yo
Welcome to Roofer Growth Hacks! In this episode, we’re breaking down the 2026 Roofing Marketing Plan a simple, repeatable system to make you THE choice (not a choice) in your market and turn more leads into revenue (fast). Chris Hunter, Chief Marketing Officer at RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers shares the exact frameworks, prompts, and automations his team uses to help roofing companies dominate their markets with smart, low-cost “resell” campaigns. Today, we’ll walk you through the key pillars of a winning roofing marketing system the 4R Fram
Welcome to Roofer Growth Hacks! In this episode, we’re breaking down to How to Get ChatGPT to recommend your roofing company a rapid‑fire update on what’s changing with Google Local Services Ads, Google Business Profiles, AI tools, and lead generation that every roofing company needs to know. Chris Hunter, Chief Marketing Officer at RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers, walks through the latest updates, what they mean for your business, and how to stay ahead as algorithms, ads, and AI evolve. Today, we’ll cover the biggest shifts shaping roofing ma
Welcome to Roofer Growth Hacks! In this episode, we’re breaking down the November 2025 State of Marketing for Roofers a rapid-fire update on what’s changing with Google Local Service Ads, Business Profiles, AI tools, and lead generation that every roofing company needs to know. Chris Hunter, Chief Marketing Officer at RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers, walks through the latest Google updates, what they mean for your business, and how to stay ahead as algorithms, ads, and AI evolve. Today, we’ll cover the biggest shifts shaping roofing marketing
Welcome to Roofer Growth Hacks! In this episode, we’re breaking down the 2025 Upsell & Cross-Sell Playbook for Roofers, a simple, repeatable system to turn past customers and old leads into new revenue (fast). Chris Hunter, Chief Marketing Officer at RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers shares the exact frameworks, prompts, and automations his team uses to help roofing companies dominate their markets with smart, low-cost “resell” campaigns. Today, we’ll walk you through the key pillars of a winning roofing marketing system: the 4R Framework: Reput
Welcome to Roofer Growth Hacks by RoofingSites.com. In Season 4, Episode 6, Chris Hunter talks with Jeremy Owens CEO at US Construction Zone & 3 Generations Improvements. They discuss Jeremy's journey from growing up in the family business to taking over operations and marketing. The conversation covers the importance of specialization in contracting, the evolution of marketing strategies, and the impact of AI on business operations. Jeremy shares valuable advice for new entrepreneurs, the significance of building a strong team, and insights into current industry trends. The episode concludes
Welcome to Roofer Growth Hacks by RoofingSites.com. In Season 4, Episode 5, Chris Hunter dives into how to build a scalable Roofing Referral Machine that turns happy customers, realtors, and insurance pros into steady, high-intent leads. From $250 customer incentives and handwritten thank-you notes to cookie/brownie boxes with QR codes, monthly newsletters, and storm-season campaigns, Chris lays out the referral systems and scripts that keep your phone ringing—without burning cash on cold traffic. Chris Hunter explains how the 4R Roofing Marketing System focuses this episode on the Referral Pi
Welcome to Roofer Growth Hacks by RoofingSites.com. In this episode, Chris Hunter sits down with Aaron Christy, the founder of Indy Roof & Restoration — one of Indiana’s fastest-growing roofing companies. Known for his transparency, community focus, and marketing chops, Aaron shares the real growth hacks that helped him triple his company’s size in just a few years. From using SOPs without an in-house team to overcoming the dreaded $15M revenue plateau, Aaron opens up about the behind-the-scenes challenges of scaling a roofing business. He also breaks down the early marketing moves that worked
Welcome to Roofer Growth Hacks by RoofingSites.com. In this episode, Chris Hunter breaks down how AI search (AEO/IEO/“answer engines”), Google Gemini’s newest upgrades, and smarter content distribution are changing how roofing companies get found and chosen. From AI-generated video/image tools (“Veo 3” video, “Nano Banana” image) to FAQs, schema, and local backlinks, Chris shows exactly how to widen your footprint so ChatGPT, Gemini, Perplexity & Google consistently surface your brand before competitors. Chris shares why diversified content (YouTube, podcast platforms, social, Google Business
Welcome to Roofer Growth Hacks by RoofingSites.com. In this episode Chris Hunter interviews Jason Todd, founder and CEO of Thinker Ventures. They discuss Jason's entrepreneurial journey, the role of Thinker Ventures in helping businesses grow, and the common challenges faced by small businesses. Jason emphasizes the importance of discipline over systems in business management and shares insights on how to implement effective strategies for growth and exit planning. The conversation also touches on the use of AI in business operations and the significance of reflection and outside perspectives
Welcome to Roofer Growth Hacks by RoofingSites.com. In this first episode in Season 4, Chris Hunter dives into how to build a high-converting roofing website that turns visitors into booked inspections. From Story brand messaging and the 3-second “grunt test” to mobile-first design and the five-page structure that wins local intent, Chris shows exactly what roofing companies must do to boost calls and close more jobs—without wasting ad spend. Chris Hunter explains why platform choice (hello, WordPress), page architecture (Home, About, Services + City Pages, Locations, Contact), and on-page tru
Welcome to Roofer Growth Hacks by RoofingSites.com.In this solo episode, Chris Hunter dives into how AI is reshaping online search and what roofing companies must do to stay ahead. From the continued dominance of Google to the rise of ChatGPT and Bing, Chris explains why diversifying your online presence and reviews is critical. He also breaks down Google’s E-E-A-T principles—expertise, experience, authority, and trustworthiness—and how they still impact your rankings in the AI-driven search world. Plus, learn how to use FAQs and competitive analysis to optimize your website for better visibil
Welcome to the latest episode of Roofer Growth Hacks, hosted by RoofingSites.com In this solo episode, Chris Hunter dives deep into one of the biggest issues plaguing roofing companies today: how to grow without burning out or breaking the business. After speaking with thousands of roofers across the country, one pattern keeps repeating—companies relying on hustle, referrals, and word of mouth. While that might get you started, it won’t take you to 7 figures. To scale sustainably, you don’t need more grit—you need systems. Tune in as Chris breaks down the Core Four Systems that separate the ro
