Re-Imagining Online Business

Fruition Growth Network · joinfruition.com

A show about growing your online business while having a human experience in our current world. Join us for conversations where we think critically about how to take focus off of what celebrity entrepreneurs are selling and orient toward your actual business, real world circumstances, and the people you serve. We will discuss topics like marketing strategy, content creation, pricing, and offers development through a new lens that puts values, people, and impact first.

15 episodes

1mo ago latest

monthly cadence

English language

Explicit rating

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Episodes 15

You Have to Get Paid: Business Models, Pricing, & Building Offers People Can Actually Afford
1mo ago
It started on a walk, with Tristan half-yelling "what is it with people?"—why won't they get that marketing isn't about selling? But here's the catch Brooke named right back: the only reason most people care about marketing is that they need to get paid. So when we lead with "it's not about selling," we sail right past the thing keeping people up at night. This one's about closing that gap—making peace with the fact that you have to ask people for money, and building a business model that actually lets you do it.
The Things Every Solopreneur Needs to Hear Right Now
6mo ago
This episode is a gut check for solopreneurs navigating marketing, messaging, burnout, and the lies we’ve been sold about how to “do business right.” Heads up: This is a cannabis-friendly space. You’ll hear us mention it briefly in this convo. We don’t center it, but we also don’t hide it. If that’s not your thing, you’ve got full permission to opt out. Consent and transparency matter. Okay, now—here’s what we really need to talk about. In this conversation, Tristan and Brooke check-in about this moment and then explore the things Tristan wants every entrepreneur, solopreneur, or online busine
Beyond the Binary: Reimagining Gendered Language in Marketing
7mo ago
In this episode, Tristan and Brooke unpack a deeply nuanced, often messy conversation about the use of the word women (or womxn) in values-driven marketing—and what it means when that word doesn't fit. We talk about the continued use of gendered language in spiritual, somatic, and entrepreneurial spaces, the harm it can unintentionally cause, and how we might reframe our language to be more aligned, expansive, and inclusive. This one’s part call-in, part call-out, and 100% rooted in care. We explore: - The disconnect between inclusive intentions and exclusive language - Tristan’s personal jour
Rethinking Niching & Pricing: Beyond Boxes, Buzzwords, & Business as Usual
7mo ago
This episode was not planned—but it needed to happen. In a spontaneous and electric conversation (recorded in early January), Tristan and Brooke riff on one of the most overused and misunderstood concepts in the online business world: niching. What unfolds is a real-time unraveling of binary thinking—about how we define ourselves, our work, and our worth. We dig into: Why the dominant narrative around niching is flawed—and how it's keeping many of us stuck The myth of “clarity” and how it can be weaponized against multi-dimensional entrepreneurs A new lens on pricing, sustainability, and self-
Season 2 Begins: Building Business in a Time of Collapse
1y ago
Welcome back to Re-imagining Online Business! In this Season 2 opener, Tristan and Brooke reunite with a raw, reflective, and real-time check-in—and preview what’s ahead. This episode blends casual conversation with deeper questions about what it means to be entrepreneurs, facilitators, and humans in an increasingly unstable, violent, and extractive world. We talk about the business patterns we’re noticing (and resisting), what it feels like to be in a visibility-scarcity cycle, and the impossibility of showing up “strategically” while also advocating for liberation. Here’s what we get into: A
Episode 9: What Season 1 Taught Us About Doing Things Differently
1y ago
In the season finale, Tristan and Brooke reflect on what they’ve learned over the course of Season 1 of Re-imagining Online Business. From shadowbanning myths and evolving content strategies to watching too much true crime and smoking cannabis on mic (yes, really—content warning!), this episode is as honest and unfiltered as it gets. We talk about: Why our podcast release schedule turned out to be less than “strategic” What’s actually going on with Instagram engagement (spoiler: it’s not always the algorithm) The value of low-engagement content, and why we’re okay with it What’s working in mar
Episode 8: Can You Really Run an Ethical, Anti-capitalist, Non-manipulative Business?
1y ago
In this thought-provoking conversation, Tristan and Brooke dive into the complexities of claiming to run an "anti-capitalist" and "ethical" business. What do these terms actually mean, and how are they being used in today’s discourse? Is capitalism becoming a catch-all term to describe everything broken in our systems? This episode unpacks the nuance of these claims and discusses the implications of using the language of resistance without deep engagement with the systems at play. Rather than opting out of capitalism—a system we are all entangled in—this conversation explores what it means to
Episode 7: How to Grow Your Work with Networking & Collaborations
1y ago
Relationships are absolutely fundamental to any business. And yet so many online business owners often seem to be doing everything possible to bring in clients without having to make direct contact with other humans. The internet can make this particularly confusing, because the nature of relationships on the internet is confusing! What’s more, it’s so easy to feel isolated as an entrepreneur and to not even think about turning to other people. The reality is, more than your social media presence—more than any aspect of your digital marketing strategy, being active in the community you serve i
Episode 6: Content Marketing in 2024 (wtf is working?)
1y ago
At this point most entrepreneurs and service-based business owners are familiar with the significance of content marketing, and yet many of might be wondering wtf is working as far as content marketing in 2024? (Seems to be an ongoing theme on the podcast, huh?!) The truth is there are different types of content marketing, and the success of these different types of content should be evaluated according to different metrics. The other truth is, surprise, Instagram isn’t the Answer to all effective content marketing! Topics discussed: The value of clarifying your business model, positioning, an
Episode 5: What to Sell Online in 2024
2y ago
At a time when people are spending less and less on non-essentials, how are service-based business owners considering offers design? What “worked” in 2020-2021, and even in 2022-2023, has shifted considerably. And we can’t simply change our prices in order to continue to meet and serve our clients—that won’t support us in creating sustainable work. This episode starts with a very important update on the topic of Justin Timberlake and Tristan’s previous claim that he’s a “good guy.” Additional topics discussed: - The value of getting clear about what we actually do, and being as specific as pos
Episode 4: Pricing & Sales in 2024
2y ago
It seems like every online business or marketing coach is talking about ethical pricing and sales these days. Wtf does it mean to be “ethical” when it comes to marketing and sales? And how do we actually price our work effectively? Hint: it’s not a matter of simply raising or lowering rates! Here’s what we’ve found (aka topics discussed in episode 4): We are witnessing a shift in sales planning for online service based business owners—we’re moving out of an era of talking about how to “get the sale” and into an era of “how can we create businesses that attract the right people into the right c
Episode 3: Marketing trends in 2024 (wtf is working?)
2y ago
At this point most online service-based businesses know that engagement is down across all forms of marketing—all apps and all types of content. People are overwhelmed by choices more than ever before, and we have less tolerance for content that doesn’t feel human. So how do we retain clients and keep people sticking around? In this episode, we review some interesting and compelling research about marketing strategy in 2024 and what’s “working.” Here’s what we’ve found (aka topics discussed in episode 3): Consumers are looking for authenticity and values. People want to connect with people, no
Episode 2: The key to an engaging content strategy in 2024 (make it easy)
2y ago
What stops the scroll in 2024? And how do we actually make our lives easier when it comes to our business and marketing when the landscape keeps shifting, our brains are literally being changed by smartphones, the internet, and social media, and attention and engagement are at an all-time low? As two business consultants and coaches obsessed with content marketing, we are in regular inquiry and real-life client study about how to reach people when, in general, the people we’re trying to reach are overstimulated and overwhelmed by the amount of content they could be consuming at this point in t
Episode 1: We need to talk about entrepreneurship in 2024
2y ago
Welcome to episode one of the new Re-imagining Online Business podcast! Join Brooke Monaghan and Tristan Katz in this initial conversation as they explore the complicated landscape of online business in 2024. Topics discussed: The vulnerable truth that running a business right now is often hard and scary What’s changed in the last 4+ years and where are we now, particularly when it comes to service-based online business What kind of online business trends can we expect in 2024, or what are some things to know about growing your online business in 2024 Challenging “magical thinking” and “you ca
Trailer: Welcome to Re-imagining Online Business
2y ago
Welcome to Re-imagining Online Business, a new podcast from Brooke Monaghan and Tristan Katz. Join us as we discuss topics like digital marketing, pricing, content creation and more, all through a lens that acknowledges the state of our current world, the real circumstances of ordinary people trying to grow their work online, and the fantasy that we have been sold by the business development industry.

Episodes

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More Business shows

Re-Imagining Online Business

Episodes 15

You Have to Get Paid: Business Models, Pricing, & Building Offers People Can Actually Afford

The Things Every Solopreneur Needs to Hear Right Now

Beyond the Binary: Reimagining Gendered Language in Marketing

Rethinking Niching & Pricing: Beyond Boxes, Buzzwords, & Business as Usual

Season 2 Begins: Building Business in a Time of Collapse

Episode 9: What Season 1 Taught Us About Doing Things Differently

Episode 8: Can You Really Run an Ethical, Anti-capitalist, Non-manipulative Business?

Episode 7: How to Grow Your Work with Networking & Collaborations

Episode 6: Content Marketing in 2024 (wtf is working?)

Episode 5: What to Sell Online in 2024

Episode 4: Pricing & Sales in 2024

Episode 3: Marketing trends in 2024 (wtf is working?)

Episode 2: The key to an engaging content strategy in 2024 (make it easy)

Episode 1: We need to talk about entrepreneurship in 2024

Trailer: Welcome to Re-imagining Online Business

Episodes

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Episodes 15

You Have to Get Paid: Business Models, Pricing, & Building Offers People Can Actually Afford

The Things Every Solopreneur Needs to Hear Right Now

Beyond the Binary: Reimagining Gendered Language in Marketing

Rethinking Niching & Pricing: Beyond Boxes, Buzzwords, & Business as Usual

Season 2 Begins: Building Business in a Time of Collapse

Episode 9: What Season 1 Taught Us About Doing Things Differently

Episode 8: Can You Really Run an Ethical, Anti-capitalist, Non-manipulative Business?

Episode 7: How to Grow Your Work with Networking & Collaborations

Episode 6: Content Marketing in 2024 (wtf is working?)

Episode 5: What to Sell Online in 2024

Episode 4: Pricing & Sales in 2024

Episode 3: Marketing trends in 2024 (wtf is working?)

Episode 2: The key to an engaging content strategy in 2024 (make it easy)

Episode 1: We need to talk about entrepreneurship in 2024

Trailer: Welcome to Re-imagining Online Business

Podcast 森辺一樹のグローバル・マーケティング〜すべてはアジアで売るために〜