Profits Through Podcasting: Podcast Marketing for Health & Wellness Lead Generation

East Coast Studio | Podcast Marketing & Production · eastcoaststudio.com

Profits Through Podcasting is your go-to resource for turning engaged listeners of your health-focused podcast into paying clients. Learn how to successfully use your podcast as a marketing tool for lead generation and business growth.Whether you're a doctor, chiropractor, clinician, health business coach, therapist, or an entrepreneur in any other health or wellness related field, so long as you are interested in podcast marketing, Profits Through Podcasting is for you!Host Joel Oliver, owner of East Coast Studio, has assisted hundreds of entrepreneurs in producing successful podcasts. Hear stories and strategies and find out how to turn your health-focused podcast into a lead-generation, business growth, marketing machine!

83 episodes

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Episodes 84

The Podcast Mistake You Won’t Notice Until It’s Too Late (This Backfired FAST)
7d ago · 23:49
A client wanted the secrets…after they fired me. I recently had a long-term client leave my business on great terms. A month later, an email landed in my inbox asking for the settings that made her podcast sound so good. That single message forced me to rethink something I had never considered before. In this episode, I’m unpacking why expertise is far more than the final deliverable, and why service providers (including me) need to do a much better job communicating that value before it’s too late. I’m also flipping the conversation around for business owners… As AI, virtual assistants, and l
We Blew $50k on Marketing, Consultants, and Ads…It Did NOTHING
21d ago · 17:29
I thought we needed better marketing. Turns out, the problem was much deeper. The solution was not a better website, another ad campaign, or a secret marketing tactic… The problem was that the business itself was not positioned in a way that made people care. In this episode, I’m talking about why niching down is not enough, and why entrepreneurs need to understand their own marketing before handing everything over to someone else. This is a brutally honest look at wasted money, bad assumptions, and the uncomfortable changes required to finally create something people actually want. Today’s ep
50 Podcast Episodes and Still No Revenue? Here’s Why
1mo ago · 18:44
Podcasting works..but that doesn’t mean every podcast is working. The usual advice sounds simple enough: publish episodes, post clips, repurpose content, give value, and wait for authority to build. But what happens when you do all of that… and nothing changes? This is where the real problem shows up. In this episode, I’m digging into the uncomfortable reason so many shows stay invisible even when the host is smart, consistent, and genuinely trying to help people. I’ll break down why a podcast needs more than a topic, more than consistency, and more than a pile of repurposed clips. We’re talki
A Bar of Soap Destroyed EVERYTHING I Thought I Knew About Content Creation
1mo ago · 14:36
We’ve all had that moment: you pour time, money, and your heart into a piece of content…and it completely fails. In this episode, I’m digging into the strange little experiment that changed the way I think about content creation. It involves a bar of soap, a video I was almost too embarrassed about to post, and a view count that crushed the content I actually worked hard on. But this is not really about soap… It’s about hooks, attention, packaging, algorithms, and why useful content often disappears before anyone even gets the chance to care. I’m breaking down why effort alone does not guarant
My Podcast Made Me Insufferable
2mo ago · 27:49
It’s time to admit something uncomfortable… This podcast became useful, safe, polished, and WAY too easy to ignore. That’s why in this episode, I’m getting into why “good information” is no longer enough, especially in a world where AI can crank out answers, content, and even slop podcasts on demand. I’m looking hard at what has been missing from the show, why hiding behind expertise makes content forgettable, and why reach requires more than showing up with decent advice. You’ll learn about authenticity without the fluffy nonsense, content that actually earns attention, and the real path to p
Your Guests Probably Think You SUCK at Hosting…Let’s Fix That
2mo ago · 14:52
What really GUARANTEES that your guest will promote an episode after recording? In this episode, I’m breaking down how to make podcast guests feel so valued that they actually want to promote the episode, refer new guests, and stay connected long after the interview ends. I walk through the full guest experience, from the first scheduling link to the final follow-up, and show how small touches can COMPLETELY change the way a guest sees your show. Smoother booking, smarter prep, better questions, stronger conversations, and the kind of post-interview follow-up that makes people remember you. Th
How to Make Episodes That Convert? Ask Yourself THESE 3 Questions Before Recording!
3mo ago · 11:56
What if every podcast episode could quietly guide ideal listeners toward becoming clients? One of the biggest mistakes that health and wellness entrepreneurs make with podcasting is creating episodes first and hoping they convert later. In this episode, I’m revealing 3 simple but powerful questions to ask about your episode content before hitting record. I explore why knowing an “ideal listener” at a surface level is not enough, and why the right call to action should feel like the obvious next step instead of a sales pitch. You’ll also get some bonus tips on where better topic ideas actually
You’re Probably Sending Listeners to the Wrong Place!
3mo ago · 12:57
Is the way you link to your podcast quietly costing you leads? It sounds basic, but this small choice can affect listenership, SEO, lead generation, and long-term control over your health and wellness content. In this episode, I explain why linking only to Apple Podcasts or Spotify can create friction for listeners and weaken your podcast’s business potential. You’ll hear a walk through of a much smarter health and wellness podcast marketing setup: a dedicated home on a website, complete with individual episode pages, embedded players, show notes, subscribe links, transcripts, and a clear call
Can Social Media Actually Get New Podcast Listeners?
3mo ago · 8:38
Is chasing podcast growth from social media distracting from a bigger business opportunity? Short-form videos and other repurposed posts seem like a smart way to promote a show, right? But the results are not always as direct as you might expect. In this episode, I explain why social media may not create a straight line from scrolling to subscribing, and why that does not mean the effort is wasted. Instead, there’s a bigger role that social content plays in visibility, trust, credibility, and keeping a business top of mind. Today’s episode includes: Why social media usually creates friction be
Unlock Your Unfair Advantage as a Health & Wellness Podcaster
4mo ago · 16:10
Could your trait that feels like a weakness become the key to standing out? A quality you have that might seem ordinary, awkward, or even flawed could actually be your most powerful asset in health and wellness podcasting. In this episode, I explore what really makes a show memorable and why blending in is often a result of hiding the very things that make a voice distinct. I walk through how your personal story, background, personality, culture, and even perceived weaknesses can become a true edge in your health and wellness podcast. I also break down practical ways to weave those advantages
5 Powerful Ways to Build Real Connections with Your Podcast Guests
4mo ago · 17:36
What simple habits turn a one-time podcast guest into a long-term business connection? Podcasting often gets measured by downloads, leads, and revenue, which are all great. But, I believe one of the most powerful benefits gets overlooked: relationships. In this episode, I’m discussing the connection side of podcasting and exploring how meaningful relationships with guests can open doors that go far beyond a single interview. I walk through 5 practical strategies that transform guest interviews from simple conversations into lasting connections. From choosing the right guests to asking thoughtf
How to Permanently Fill Your Podcast Queue and Never Fall Behind Again
5mo ago · 12:19
What systems make it possible to never worry about missing an episode again? In this episode, I break down the two biggest reasons podcasts fall apart and how to solve them before stress takes over. I walk through practical ways to reduce friction in the podcasting process, from idea generation to production workflows, so recording no longer feels heavy or overwhelming. I also explain why staying ahead is non-negotiable if the goal is real results. I share behind-the-scenes insights into how far ahead episodes can be recorded, why batching works so well, and what to do when life inevitably get
Health & Wellness Entrepreneurs’ Biggest Challenges: How Podcasting Helps
5mo ago · 18:55
I spend a lot of time talking with doctors and wellness entrepreneurs, and a clear pattern keeps showing up. Passion is high, but so are overwhelm, isolation, and hesitation around visibility. In this episode, I break down the three biggest challenges I hear about most often, and why they tend to stall growth even when the mission is strong. I walk through how podcasting for doctors and health entrepreneurs quietly addresses time management by creating leverage instead of more work. I also dig into the loneliness that comes with running a purpose-driven business solo, and how building a consis
Improve your X Factor for Health & Wellness Podcasting Success
6mo ago · 19:00
What if flawless consistency still isn’t enough to make a podcast truly stand out? This is something that rarely gets talked about in podcasting: the mysterious X factor. Today, I explore why doing “all the right things” (like consistent publishing, promotion, and solid production) still doesn’t guarantee results in health and wellness podcasting. I unpack what actually makes certain podcasts connect on a deeper level, and why oversimplified advice can leave creators feeling confused and discouraged. I’ll break down the key elements that shape this X factor, from personality and storytelling t
Is It Profitable to Start a Podcast in 2026?
6mo ago · 12:06
Can a health and wellness podcast really generate revenue, or is it just a long-term branding play? And how realistic is it to expect income from a podcast without an existing audience? I’m breaking down why chasing quick money through podcasting is usually a red flag, along with what realistic ROI actually looks like when podcasting is done strategically. I walk through the different ways a podcast can generate value, from attracting ideal clients and building authority to creating long-term opportunities that don’t show up in analytics dashboards. Tracking podcast ROI isn’t always straightfo
2026 Podcasting Predictions You Should Know
7mo ago · 23:24
Ignoring these podcasting predictions could quietly stall business momentum all year! 2026 is already rolling, so today I’m breaking down the podcasting trends I think will matter most for those in health and wellness podcasting. You’ll hear my honest perspective on what’s worth paying attention to, what may be over-hyped, and where real opportunity could be hiding if you’re willing to think strategically instead of reactively. I talk through the continued rise of video in podcasting (including why YouTube remains impossible to ignore) and how trust-building is evolving as content becomes easi
Set Your Podcast Up for Success in 2026
7mo ago · 20:41
Most podcasts don’t fail because of bad ideas. They fail because people give up. To kick off 2026, I’m giving you real strategies to make podcasting sustainable, even when life and business get busy. From delegating the right tasks to working ahead and removing unnecessary friction, this episode focuses on making podcasting feel lighter this year instead of overwhelming. I’m breaking down why consistency and longevity matter far more than perfection, especially if podcasting is tied to business growth. You’ll also hear the real reasons podcasts fade away and what actually keeps them running ye
Top Podcasting Lessons of 2025
8mo ago · 22:30
Don’t miss out on these top insights! I’m going through some of my favorite takeaways from guests on Profits Through Podcasting in the last year, exploring the strategies and insights that have propelled success. Going from obscurity to industry recognition via guesting (which took a large investment)... The underrated power of co-hosting... Effective delegation strategies from insanely successful podcasting doctors... The astronomical rise of AI in health and wellness podcasting (for better or worse)... And MORE are packed into this episode. If you’ve missed out on some episodes from the past
Health Podcast Summit Takeaways
9mo ago · 12:17
Don’t miss these INSIGHTS from the industry’s smartest minds! East Coast Studio sponsored the Health Podcast Summit this year, which featured experts who eat, sleep, and breathe health and wellness podcasting. Now I’m sharing some of the most powerful takeaways from the industry leaders whose presentations I watched at the event. These takeaways get into the critical balance of maintaining audience trust, strategies for crafting compelling content that deeply resonates with your target audience, and ensuring that your podcast opens up new business opportunities. Today’s episode includes: How s
Use Podcasting to Deal with the Trust Recession
9mo ago · 18:20
What if you could turn your podcast into the ultimate tool for building trust and credibility in the digital health space? We are deep into the trust recession—a time when trust doesn’t come easy thanks to scammy offers, AI slop, and bad past experiences online. The default mindset is for people to NOT trust you. Building trust is more crucial than ever. I reveal strategies in this episode to create an authentic podcast experience that resonates with listeners, transforming them into loyal clients. Join me as I share actionable insights to harness the power of podcasting, ensuring authenticity
Why Health & Wellness Podcasters Need to Be Careful About Using AI
10mo ago · 19:19
Are AI-driven shortcuts jeopardizing your podcast's reputation and connection with your listeners? AI can be a double-edged sword in health and wellness podcasting. It can offer time and cost savings, but also potentially undermine quality through editing errors like incorrect filler word removal and robotic sound enhancements. I emphasize the importance of maintaining authenticity and consistency in your podcast's voice, illustrated through cautionary tales of AI-generated content gone awry. It’s not good enough to just blindly use AI without checking what it outputs! I also talk about the gr
Top Considerations Before Launching a Health and Wellness Podcast
10mo ago · 22:54
Is launching a podcast the next best step for elevating your health and wellness business, or are there better alternatives? Podcasting is a strategic, highly profitable tool for many health and wellness businesses, as proven by our clients here at East Coast Studio. However, it’s not the right choice for everyone. Today I’m examining whether podcasting is a suitable venture, particularly for brick-and-mortar establishments versus online businesses. I offer an honest assessment of the time, commitment, and resources required for solopreneurs considering a DIY approach. I’ll check out the impor
EXPERT SERIES: Don’t Destroy Your List! Email Advice with Amy Griffin
10mo ago · 40:18
Get ready for the email tips that every health and wellness podcaster should know! Today I’m welcoming Amy Griffin, an expert copywriter in the women’s health and wellness sector. Email is a massively powerful tool in building trust and communication with audiences, as well as protecting your business. Amy shares shocking stories from her clients that highlight why you need to have an email list that your podcast listeners can opt in to. Amy uncovers strategies for crafting compelling emails, emphasizing the significance of simplicity, curiosity-driven subject lines, and clear calls to action.
BONUS: Every Podcaster Needs These Takeaways from PodSummit 2025
11mo ago · 37:49
Here are my insights from a podcasting event that can propel your podcast to new heights in the health and wellness niche! I went to PodSummit YYC 2025 in Calgary this month, now I’m telling you everything I learned that you can utilize on your own podcasting journey. I explain the powerful role of networking at industry events, AI's impact on content creation, how to really be authentic, the role of video in podcasting, and more. This episode is packed with insights for anyone looking to elevate their podcasting game and supercharge growth! Today’s episode includes: Why participating in indus
Don’t Waste Opportunities: Do These Things for Every Guest Interview
11mo ago · 13:27
Could personalized guest outreach and interview skills be the keys to elevating your podcast's success and expanding your audience? It’s time to master these skills to expand your podcast's reach and influence. Turn each guest appearance on your podcast into a powerful growth tool by tapping into their networks and giving your guests a big win as well. It’s important to make it easy for guests to share their episodes, from providing easy-to-share links to creating engaging social media clips. You’ll learn about the use of productivity tools to streamline this process, making it efficient and i

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Profits Through Podcasting: Podcast Marketing for Health & Wellness Lead Generation

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We Blew $50k on Marketing, Consultants, and Ads…It Did NOTHING

50 Podcast Episodes and Still No Revenue? Here’s Why

A Bar of Soap Destroyed EVERYTHING I Thought I Knew About Content Creation

My Podcast Made Me Insufferable

Your Guests Probably Think You SUCK at Hosting…Let’s Fix That

How to Make Episodes That Convert? Ask Yourself THESE 3 Questions Before Recording!

You’re Probably Sending Listeners to the Wrong Place!

Can Social Media Actually Get New Podcast Listeners?

Unlock Your Unfair Advantage as a Health & Wellness Podcaster

5 Powerful Ways to Build Real Connections with Your Podcast Guests

How to Permanently Fill Your Podcast Queue and Never Fall Behind Again

Health & Wellness Entrepreneurs’ Biggest Challenges: How Podcasting Helps

Improve your X Factor for Health & Wellness Podcasting Success

Is It Profitable to Start a Podcast in 2026?

2026 Podcasting Predictions You Should Know

Set Your Podcast Up for Success in 2026

Top Podcasting Lessons of 2025

Health Podcast Summit Takeaways

Use Podcasting to Deal with the Trust Recession

Why Health & Wellness Podcasters Need to Be Careful About Using AI

Top Considerations Before Launching a Health and Wellness Podcast

EXPERT SERIES: Don’t Destroy Your List! Email Advice with Amy Griffin

BONUS: Every Podcaster Needs These Takeaways from PodSummit 2025

Don’t Waste Opportunities: Do These Things for Every Guest Interview

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Episodes 84

The Podcast Mistake You Won’t Notice Until It’s Too Late (This Backfired FAST)

We Blew $50k on Marketing, Consultants, and Ads…It Did NOTHING

50 Podcast Episodes and Still No Revenue? Here’s Why

A Bar of Soap Destroyed EVERYTHING I Thought I Knew About Content Creation

My Podcast Made Me Insufferable

Your Guests Probably Think You SUCK at Hosting…Let’s Fix That

How to Make Episodes That Convert? Ask Yourself THESE 3 Questions Before Recording!

You’re Probably Sending Listeners to the Wrong Place!

Can Social Media Actually Get New Podcast Listeners?

Unlock Your Unfair Advantage as a Health & Wellness Podcaster

5 Powerful Ways to Build Real Connections with Your Podcast Guests

How to Permanently Fill Your Podcast Queue and Never Fall Behind Again

Health & Wellness Entrepreneurs’ Biggest Challenges: How Podcasting Helps

Improve your X Factor for Health & Wellness Podcasting Success

Is It Profitable to Start a Podcast in 2026?

2026 Podcasting Predictions You Should Know

Set Your Podcast Up for Success in 2026

Top Podcasting Lessons of 2025

Health Podcast Summit Takeaways

Use Podcasting to Deal with the Trust Recession

Why Health & Wellness Podcasters Need to Be Careful About Using AI

Top Considerations Before Launching a Health and Wellness Podcast

EXPERT SERIES: Don’t Destroy Your List! Email Advice with Amy Griffin

BONUS: Every Podcaster Needs These Takeaways from PodSummit 2025

Don’t Waste Opportunities: Do These Things for Every Guest Interview

Podcast 森辺一樹のグローバル・マーケティング〜すべてはアジアで売るために〜