Modern and Ethical marketing strategies, without the huge price tag of most resources in the industry. This show will be a mix of topic-based podcasts and some interviews with some of the industry leaders in chiropractic, marketing, and business strategy.
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In this solo episode, Dr. Kevin Christie clarifies what “scaling” really means for chiropractors: growing in a robust, sustainable way by increasing revenue without matching overhead increases, improving profit margins, and reducing burnout while delivering better patient outcomes. Dr. Christie emphasizes starting with a clear personal and professional vision using Strategic Coach’s R-Factor question and aligning growth goals to that vision rather than adopting someone else’s definition of scale. He discusses functioning in one’s “unique ability” by delegating incompetent, competent, and even
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie engages in a captivating conversation with chiropractic icon Dr. Leonard Faye, who brings over six decades of invaluable experience to the table. Dr. Faye shares his profound insights on the evolution of chiropractic care and the significance of the biopsychosocial model in practice—because a little science goes a long way in understanding the spine! Delving into his motivation for authoring "The Chiropractic Odyssey," Dr. Faye emphasizes the necessity for new graduates to embrace both manipulation and rehabilitation. Listeners
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie outlines the ten essential aspects of becoming a successful MCM chiropractor. He emphasizes that being a great clinician is the foundation of any thriving practice and sets the stage for the subsequent ten elements that contribute to a remarkable patient experience. Dr. Christie dives into the significance of dominating the patient experience, developing a strategic community outreach plan, and maintaining consistent content marketing. He shares insights on how to create effective practice systems, implement elegant sales strat
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie sits down with Dr. Cody Dimak to explore the multifaceted world of active rehabilitation within chiropractic practice. They discuss innovative strategies for integrating rehabilitation into your practice, regardless of your clinic's model, and how to effectively collaborate with trainers and other professionals in the field. Dr. Dimak shares his journey from establishing a successful active care practice in California to his current role as a faculty member at Parker University. He emphasizes the importance of understanding the
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie presents a solo deep dive into the principles of influence as outlined by renowned psychologist Robert Cialdini. Drawing from Cialdini's seminal works, including "Influence" and "Pre-Suasion," Dr. Christie explores how these principles can ethically enhance patient interactions and improve practice outcomes. Listeners will learn about the seven key principles of influence: reciprocity, commitment and consistency, social proof, authority, liking, scarcity, and unity. Dr. Christie provides practical examples of how chiropractors
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie shares reflections from his transformative six-week immersion trip to the Cotswolds, England. He discusses the journey of planning and executing this ambitious family adventure, highlighting the importance of vision and preparation in achieving significant life goals. Dr. Christie delves into the concept of the R Factor question from Strategic Coach, encouraging listeners to envision their future and identify the necessary steps to reach their personal and professional aspirations. He emphasizes the value of creating self-manag
Dr. Kevin Christie interviews Dr. Beau Beard about building a successful chiropractic practice in Birmingham, Alabama, and establishing himself as a trusted community expert since opening in 2014. Dr. Beard shares how a limited marketing budget led him to focus on grassroots community engagement—working races, joining running clubs, connecting with athletes, and using a “working interview” approach at events—while his wife built relationships through CrossFit. He discusses the demanding early years of practice growth, the importance of consistent community involvement, and how refining proven
Dr. Kevin Christie shares Episode 7 of the MCM Student Business Show, designed for chiropractic students and early-career doctors, and featuring a clinical segment with Dr. Mark King. Dr. Christie explains how new associates can contribute to practice growth by building a referral directory, reaching out—with patient permission—to allied healthcare professionals to strengthen patient care and develop referral relationships. Dr. King reflects on the evolution of his clinical confidence, from the certainty he felt after graduation, through the challenges of inconsistent outcomes, to the confiden
Dr. Kevin Christie shares an audio-only webinar from a chiropractic business summit on improving the patient experience by distinguishing service from hospitality. Service is the technical, efficient delivery of care, while hospitality is how the experience makes patients feel through emotional connection and going beyond expectations. Dr. Christie notes great hospitality can overcome service mistakes, but great service rarely fixes poor hospitality, citing Danny Meyer’s Setting the Table. Dr. Christie outlines hospitality examples such as personalized greetings, tours, gifts, thank-you notes,
Dr. Kevin Christie interviews Dr. Audra Lance, a Nashville-area chiropractor and owner of a cash-based clinic in Brentwood that treats high performers with longer appointments and individualized plans using techniques like DNS and ART. Dr. Lance shares her path from graduating National University of Health Sciences in 2013 to opening a practice immediately, including early financial hardship, slow growth, and building through mentorship, shadowing, certifications, and authentic community networking. She explains how word-of-mouth led to working with pro athletes and entertainers, and offers gu
Dr. Kevin Christie shares AI updates for chiropractors, outlining tools and practical uses he’s testing and recommending. Dr. Christie highlights Perplexity for answering clinical questions and pulling reputable research, then describes using Claude (including Claude Cowork as an AI agent) to turn call notes into written action plans and to convert research into PowerPoint presentations. He explains how Google’s paid Gemini integrates with Google Drive and Google Slides, including a “beautify this slide” feature to improve slide design. Dr. Christie also suggests using AI chat tools to researc
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie engages in a dynamic conversation with Dr. Benjamin Stevens about the journey to becoming an elite chiropractor. Together, they explore Dr. Stevens' Elite Clinical Operating System, a comprehensive approach designed to help chiropractors synthesize their skills and knowledge into a cohesive and effective practice. Listeners will gain valuable insights into the evolving landscape of chiropractic care, including the challenges practitioners face in integrating multiple techniques and certifications. Dr. Stevens shares his vision
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie explores the concept of professionalism in chiropractic practice. He challenges listeners to reflect on their own definitions of being a "pro" and what it truly means to elevate their practice to the level of excellence seen in other professions. Dr. Christie shares key insights on the mindset and behaviors that differentiate amateurs from professionals, emphasizing the importance of showing up consistently, managing emotional challenges, and taking full ownership of one's practice. He discusses the value of setting high intern
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie sits down with Dr. Lauren Johnson to explore the transformative power of stepping out of your comfort zone. Together, they discuss how Lauren and her husband, Ben, built their successful practice, Nashville Chiropractic and Sports Therapy, by embracing discomfort and pursuing growth. Listeners will hear Dr. Johnson's personal journey of navigating the challenges of motherhood while managing a thriving practice, including the strategies she employed to ensure a smooth transition during maternity leave. The conversation highlight
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie tackles the pressing issues facing the chiropractic profession today, inspired by Dr. Dennis Short's two-part series in Dynamic Chiropractic titled "The Future of Chiropractic." Dr. Christie candidly discusses the paradox of rising demand for chiropractic care amidst significant challenges such as declining student enrollment, increasing student debt, and financial pressures on practitioners. Listeners will gain insights into the financial equation affecting new chiropractors, including the stark contrast in student debt and in
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes husband-and-wife chiropractic duo, Dr. Katie Kula and Dr. Joseph Kula, to discuss the theme of "hard things worth doing." Drawing from their experiences, the Kulas share how they navigated the complexities of their chiropractic journey, including the challenges faced during the pandemic and their significant decision to buy a practice. Listeners will gain valuable insights as the Kulas reflect on their initial years in practice, the obstacles they encountered, and the growth they achieved. They emphasize the importance
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes back Darcy Sullivan, our resident SEO expert, for an engaging discussion on the latest trends in SEO and AI search. As the digital landscape continues to evolve, Darcy shares valuable insights on how chiropractors can adapt their marketing strategies to stay ahead of the curve. The conversation dives deep into the importance of having a well-structured, content-rich website that serves as a hub for potential patients. Darcy emphasizes the need for clinics to create specific pages for their services and conditions, ensu
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie delves into the critical topic of bridging the associate-owner chiropractor divide. He shares insights from his blog titled "Bridging the Associate Owner Chiropractor Divide: Creating Mutually Beneficial Relationships," addressing the challenges faced by both associates and practice owners. Dr. Christie emphasizes the importance of aligning expectations, fostering honest communication, and providing mentorship to create a thriving chiropractic environment. Listeners will learn about the financial realities of practice ownership
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie engages in an insightful discussion with Dr. Martin Isaksson and Dr. Brian Nook from the International Federation of Sports Chiropractic (FICS). They explore the mission of FICS, emphasizing the importance of providing chiropractic care to athletes globally and the immense value of teamwork in sports settings. Dr. Isaksson shares his journey from a chiropractic graduate to the president of FICS, highlighting the organization’s growth and its commitment to enhancing the quality of care for athletes. Dr. Nook reflects on his exte
In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie interviews Dr. Brennan Donahue, a new MCM coach, about his journey from graduating Logan in 2016 to strategically building a sports-based practice near St. Louis. Dr. Donahue shares starting in 200 square feet inside a CrossFit gym before moving into a 1,400-square-foot clinic, with plans to double space, add another chiropractor, expand team roles, and grow rehab and cash-based services while remaining in-network with insurance. They discuss leadership through core values, delegation, and maintaining high standards, plus the i
Dr. Kevin Christie explains how chiropractors can position themselves as the go-to disc injury expert in their community using an “audience builder” framework. He outlines an XY-axis positioning concept (expert vs. non-expert; generalist vs. specific) and emphasizes that clinical skill is essential but visibility and perception in the community determine whether patients see you as an expert. Dr. Christie recommends defining ideal patient psychographics before demographics, then selecting target groups prone to disc injuries and identifying offline and online congregation points to reach them.
On this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes Dr. Rob Pesale, a Stratford, Connecticut chiropractor who has been in practice since 1990, and now works alongside his son, Dr. Drew Pesale. Their conversation explores the lessons that come with long-term success, including the importance of community within the MCM Mastermind, embracing diverse perspectives, and staying committed to your path despite inevitable challenges. Dr. Pesale reflects on the early days of building his practice—personally knocking on 3,200 doors over eight months and reaching more than 200 wee
In this solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie explains why chiropractors need structured planning through consistent yearly, quarterly, and weekly meetings to avoid running the practice without clear direction. He recommends scheduling quarterly meetings the month before the next quarter and keeping them practical in length (about two hours) while involving the entire team. Drawing from Gino Wickman’s book Traction and the EOS framework, Dr. Christie outlines a quarterly meeting agenda: start with a positive focus by reviewing wins from the prior quarter, create an is
Dr. Kevin Christie interviews UK chiropractor Dr. Chris Chippendale about why patient communication and overall patient experience will become even more important as AI adoption grows in healthcare. They also announce a one-day Patient Experience Masterclass in London on June 20, 2026. The masterclass will be co-taught by Dr. Chippendale (doctor communication and training) and Dr. Christie (designing a remarkable patient experience, including service vs. hospitality). Attendees will leave with a workbook and a clear patient experience plan for their clinic. They discuss the risks of AI—includi
Dr. Kevin Christie explores the common “barriers” clinics unintentionally create that add friction to the patient experience and lower conversions. He encourages practices to regularly audit their systems and decide which barriers are truly worth the tradeoff. He breaks down common obstacles within all chiropractic clinics. Dr. Christie explains that barriers can be offset by world-class clinical care, strong communication, an exceptional patient experience, and high demand. He also notes that many practices add barriers gradually over time—sometimes removing the ones that prove too costly.
