Located in Burlington, New Jersey, we provide a full range of print and marketing services including Graphic Design, Website Design & Managed Hosting, Content Writing, Political Marketing, Offset and Digital Printing, Custom Apparel, Promotional Products, Direct Mail, Warehousing & Print Fulfillment and so much more. #YesWeDoThat
Reading the feed…
Every marketing budget has to go somewhere. The question most business owners never stop to ask is what happens to that money after it leaves their account. Spend it with a national ad platform or an out-of-state vendor, and the transaction is over the moment it clears. The money leaves the region and it isn't coming back. There's no relationship on the other end, no person who remembers your last order, no chance that dollar ever finds its way back to your own customer base. It just goes into a much bigger machine somewhere else. Spend that same dollar with a business down the road, and somet
Online printers have seemingly made it easy. A few clicks and you never have to talk to anyone. Upload a file, pick a paper stock, click checkout. Three days later a box shows up. For a lot of jobs, that’s genuinely fine. But how much harder does that “easy” get the moment something actually goes wrong? Try getting an online printer on the phone when your order is off. That’s when it becomes clear who really makes things easy. Read more: https://burlingtonpress.com/2026/08/25/why-local-still-wins-when-youre-choosing-a-print-partner/
Every business owner scrutinizes expenses, and graphic design is usually first on the chopping block. You know, because someone on your team knows Canva, while someone else can wrangle PowerPoint. Or you find a designer online offering rock-bottom rates. Sometimes that works out fine. But the question isn’t really “what did this cost me?” It’s “what is this costing me?” Those aren’t the same questions, and the gap between them is where a lot of businesses lose money without realizing it. Read more: https://burlingtonpress.com/2026/08/23/the-cheapest-graphic-design-can-become-the-most-expensive
Artificial intelligence has made it remarkably easy to create something that looks like a professional design. Give an AI tool a prompt and, within seconds, it can generate a logo concept, social media graphic, advertisement, illustration or even the beginnings of an entire visual identity. For businesses that once struggled to create anything beyond a basic template, that can be incredibly useful. But there is a downside to making design easier to generate. When everyone has access to the same tools, the same prompts and many of the same visual trends, everything can start to look remarkably
When you contact Burlington Press and ask for a quote on 5,000 postcards, we can certainly do that. But, in reality, most people don’t actually want 5,000 postcards. They want… 50 new customers More appointments More registrations for an event More donations More qualified leads More website traffic Just more sales in general The postcards are simply one possible way to get there. For marketing directors and others responsible for generating results, that distinction matters. The question should not always be, “How much will this cost to print?” A better starting point is, “What are we trying
Digital marketing is essential for almost every business today. A strong website, email marketing, social media, search visibility and online advertising can all play important roles in attracting customers and staying connected with them. But there is a difference between using digital marketing and building your entire marketing strategy around it. For many businesses, digital has gradually become the default. Need more leads? Run an ad. Have an announcement? Post it on social media. Want to stay in touch? Send another email. The problem is that your competitors are doing exactly the same th
It is easy to think of direct mail and digital marketing as two completely separate channels. But that is not necessarily how customers experience marketing. Someone might receive a postcard, scan a QR code, visit a website and make a purchase online. A catalog might introduce them to a product they later search for on Google. A mailer might remind them about a company they have seen on social media or encourage them to revisit an abandoned purchase. In other words, direct mail does not have to compete with digital marketing. It can help drive people to it. Read more: https://burlingtonpress.c
Today, community involvement is more important than ever. It helps small businesses connect with the local audience, form strategic partnerships with other brands, and ultimately provide a more rounded, personalized service to customers. But taking part in local initiatives means getting organized, planning logistics, and ensuring your brand remains visible throughout the event. Here’s where investing in quality printing services can pay off. In this guide, we’ll look at how print materials can help you make your brand more visible, support your reputation, and enhance recognition, ultimately
A political campaign should maintain a recognizable visual identity throughout the election cycle, but that does not mean every piece should look or communicate exactly the same way. Early materials introduce the candidate. Later materials explain positions, establish credibility, draw contrasts and create urgency. As Election Day approaches, campaign design should become increasingly direct and action-oriented. The goal is consistency without treating every phase of the campaign as though it has the same objective. Read more: https://burlingtonpress.com/2026/08/05/how-political-campaign-desig
Canva and artificial intelligence have made it much easier for businesses, nonprofits, and organizations to create their own marketing materials. With a template or a simple prompt, almost anyone can produce a flyer, postcard, brochure, or graphic that looks good on a screen. But looking good on a screen and being ready for professional printing are two different things. Files created in Canva or with AI tools can sometimes have incorrect dimensions, missing bleed, low-resolution graphics, unexpected color changes, or limited editability. These issues may not be obvious until the artwork reach
More than 40 years after the 1984 presidential election, the Reagan-Bush ’84 campaign identity continues to appear on T-shirts, hats and other merchandise. Many of the people wearing it today were not even alive when the campaign took place. That raises an interesting political design question: Why do certain campaign identities disappear immediately after Election Day while others remain recognizable for generations? Read more: https://burlingtonpress.com/2026/07/13/what-the-reagan-bush-84-logo-can-teach-modern-political-campaigns-about-branding/
Summer is often treated as a quiet season for marketing. Vacations interrupt schedules, decision-makers become harder to reach, and many businesses postpone campaigns until fall. Marketing budgets may also shift toward the second half of the year, when companies expect customers to return to their normal routines. That slowdown can create an unexpected advantage. When other businesses reduce their advertising, the companies that remain active face less competition for attention. This is especially valuable in direct mail, where fewer promotional pieces can make a well-designed postcard, letter
For years, businesses have talked about print marketing and digital marketing as if they are two separate worlds. One lives in mailboxes, brochures, postcards, signs, and handouts. The other lives on websites, email, social media, search engines, and landing pages. But your customers do not think that way. They move back and forth between physical and digital experiences all the time, often without giving it much thought. Someone might receive a postcard, glance at your website later, check your reviews, follow your social media page, sign up for an email, and then finally reach out when the t
When planning a direct mail campaign, marketers tend to focus on the most visible parts of the project. Who should receive it? What should the message say? What will the mailer look like? Which size and format should we use? These are all important questions. A strong mailing list, compelling message, and professional design can make a major difference. But they are not a strategy. Without a clear plan connecting those elements, a campaign can look polished, reach the right mailboxes, and still fall flat. Read more: https://burlingtonpress.com/2026/06/12/your-mailer-looks-great-but-does-it-hav
A lot of businesses think about direct mail as a one-time project. Send a postcard. Wait for the phone to ring. Decide whether it “worked.” That approach is understandable, but it also misses one of the biggest strengths of direct mail marketing. Like most forms of marketing, direct mail usually works best when it is part of a larger, ongoing plan. A single postcard can absolutely get attention. But repeat direct mail campaigns can help build familiarity, reinforce your message, and keep your business in front of customers who may not be ready to act the first time they hear from you. Read mor
Everyone wants to save money. That’s understandable. Whether you’re running a small business, managing a nonprofit, organizing an event, or preparing a political campaign, your budget matters. So when you see an online printing price that looks significantly cheaper than working with a local print partner, it can be tempting to click “order” and move on. But printing is one of those things where the cheapest option is not always the least expensive option. A low upfront price can sometimes come with tradeoffs that are not obvious until the project is already in your hands, delayed, incorrect,
A well-designed brochure can be one of the most useful pieces in your marketing toolkit. It can introduce your business, explain your services, support a sales conversation, sit in a waiting room, get handed out at events, or arrive in someone’s mailbox as part of a larger marketing campaign. But there is one mistake that can quickly turn a useful brochure into something people ignore: Trying to say too much. A brochure should not feel like a miniature website printed on paper. It should be a focused, easy-to-read marketing piece that helps someone quickly understand who you are, what you offe
Custom apparel is often treated as advertising. Put your logo on a shirt. Hand out a few hats. Order polos for the team. Give away hoodies at an event. And yes, custom apparel can absolutely help promote your business, nonprofit, school, campaign, or organization. When people wear your name, logo, colors, or message, your brand becomes more visible. But that is only part of the story: https://burlingtonpress.com/2026/04/29/custom-apparel-is-more-than-promotion-its-a-team-building-tool/
A professional logo is a great place to start for any political campaign. It helps establish identity, creates recognition, and gives the campaign a polished appearance from day one. But a logo by itself is not a campaign brand. If you are running for office, supporting a candidate, or launching a local political organization, your logo is only one piece of a much bigger picture. To build trust, stay consistent, and reach voters effectively, a campaign needs a complete visual and marketing system behind it. So what does a political campaign need besides a logo? Quite a bit, actually: https://b
You can have the best design. The perfect audience. High-quality printing. But if your direct mail piece doesn’t clearly tell the recipient what to do next… it will underperform. Every time. A strong call to action, often called a CTA, is what turns a nice-looking mailer into a marketing tool that actually drives results. Without it, you are hoping the reader figures things out on their own. And most won’t. Let’s break down why your CTA matters so much and how to make sure yours actually works: https://burlingtonpress.com/2026/04/03/the-most-important-element-of-any-direct-mail-piece-your-call
You send over your artwork. Maybe it’s a brochure, a postcard, a set of business cards. You attach the file, hit send, and think: “Alright, that’s done.” From your perspective, the job is basically complete. From ours, it’s just getting started. There’s a lot that happens between the moment you send a file and the moment you’re holding a finished printed piece. Most of it happens behind the scenes, and most of it is the difference between something that looks “fine” and something that looks truly professional. Let’s walk through the process: https://burlingtonpress.com/2026/04/02/what-actually
If you’ve ever worked with a designer, printer, or marketing team, there’s a good chance your conversation has looked something like this: “I just want something that looks good.” Seems simple, right? But behind the scenes, that’s where things start to get complicated. Because “good” can mean something completely different to every person involved. And that gap between what’s said and what’s actually meant is where projects slow down, revisions pile up, and frustration starts creeping in on both sides. Let’s break down why this happens and how to avoid it: https://burlingtonpress.com/2026/03/2
If you’ve ever reached out to a printer or marketing company and weren’t sure what to provide, you’re not alone. One of the most common questions we hear is: “What do you need from me to get started?” The truth is, the more prepared you are upfront, the smoother your project will go. Whether you’re printing brochures, launching a direct mail campaign, or ordering yard signs, having the right information ready can save time, reduce costs, and lead to a better final product. This guide walks you through exactly what you need before starting a print or direct mail project, so you can move forward
If you have ever sent a design file to a printer and heard “we need a different format,” you are not alone. Many customers create artwork using tools meant for screens instead of print production. The result can be blurry graphics, incorrect colors, or files that simply cannot be printed properly. Understanding which file types work best for printing can save time, prevent costly mistakes, and ensure your final product looks exactly the way you expect. In this guide, we will explain the most common file formats used in commercial printing and when to use each one. Read more: https://burlington
Political direct mail remains one of the most powerful tools in a campaign’s outreach strategy. In a world crowded with digital ads, text messages, and social posts, physical mailers cut through the noise because they demand attention in a different way. They live in the mailbox, get handled, get talked about, and offer a tangible connection between your message and the voter’s home. But not all political mailers are equally effective. To drive real engagement and influence voter behavior, your mail needs to be strategic, relevant, and well designed. This guide breaks down the key factors that
