Marketing, Properly!

The podcast for business owners, founders and managing directors who want marketing to make a little more sense. In each episode, we’ll tackle one of the questions business leaders should be asking about marketing, brand and growth, without the jargon, hype or miraculous five-step formulas. Just practical thinking, straight answers and occasionally the uncomfortable question nobody else wants to ask. Produced in Scotland.

3 episodes

9d ago latest

weekly cadence

English language

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Episodes 5

05: Has Our Business Outgrown DIY Marketing?
2d ago · 14:10
Most businesses start by doing their own marketing. The founder writes the posts. Someone builds the website. A friend designs the logo. Someone’s nephew apparently “knows SEO”. And somehow, amongst all of this, a business starts to emerge. There’s absolutely nothing wrong with DIY marketing. In the early days, it can be remarkably effective. But what happens when the business grows and the marketing approach that worked at £500,000 turnover starts looking rather less convincing when you're aiming for £5 million? In Episode 5 of Marketing, Properly!, strategic marketing consultant Sean looks a
04: Why Are We Getting Leads But Not the Right Leads?
5d ago · 13:01
“We need more leads.” It’s probably one of the most common sentences heard in marketing meetings. But what happens when you’re already getting plenty of leads — they’re just not very good? Sales blames Marketing. Marketing blames Sales. The agency points proudly at a falling cost per lead. Meanwhile, the CRM quietly fills up with people who are never going to buy anything. In Episode 4 of Marketing, Properly!, strategic marketing consultant Sean Makin asks whether businesses have become too obsessed with generating more leads when the real objective should be generating better opportunities. W
03: How Do I Know If My Marketing Agency Is Any Good?
9d ago · 17:51
How do you know if your marketing agency is actually any good? It’s a surprisingly difficult question. After all, agencies tend to be very good at one particular area of marketing: marketing themselves. Impressive websites. Case studies. Awards. Strategic frameworks with reassuring names. And, quite possibly, an office dog with more LinkedIn followers than you. In Episode 3 of Marketing, Properly!, strategic marketing consultant Sean Makin looks beyond the polished presentations and monthly reports to ask what businesses should really expect from their marketing agency. We explore the differen
02: How Much Should My Business Be Spending on Marketing?
16d ago · 15:36
How much should your business spend on marketing? Ask Google and you’ll find percentages. Ask an agency and you’ll probably get a proposal. Ask your Finance Director and you may get a rather different percentage. Possibly zero. In Episode 2 of Marketing, Properly!, strategic marketing consultant Sean Makin tackles one of the most common, and most misunderstood, questions business owners, founders and Managing Directors ask about marketing. Rather than reaching for a convenient percentage of turnover, this episode looks at a much more useful question: what are you trying to achieve, and what le
01: Do I Actually Need a Marketing Director?
18d ago · 12:30
Do I Actually Need a Marketing Director? Your business is doing plenty of marketing. You’ve got a website, social media, perhaps an agency, some Google Ads, a CRM with several hundred mysterious features and, somewhere, a marketing plan that nobody has opened since February. But who’s actually in charge of it all? In the first episode of Marketing, Properly!, Fractional CMO and strategic marketing consultant Sean Makin looks at the difference between doing marketing and actually leading it, and asks when a growing business really needs senior marketing leadership. We explore what a Marketing D

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Marketing, Properly!

Episodes 5

05: Has Our Business Outgrown DIY Marketing?

04: Why Are We Getting Leads But Not the Right Leads?

03: How Do I Know If My Marketing Agency Is Any Good?

02: How Much Should My Business Be Spending on Marketing?

01: Do I Actually Need a Marketing Director?

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Episodes 5

05: Has Our Business Outgrown DIY Marketing?

04: Why Are We Getting Leads But Not the Right Leads?

03: How Do I Know If My Marketing Agency Is Any Good?

02: How Much Should My Business Be Spending on Marketing?

01: Do I Actually Need a Marketing Director?

Podcast 森辺一樹のグローバル・マーケティング〜すべてはアジアで売るために〜