Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I’m your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you make moves and do the thing. Action is the answer.
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There’s nothing new on the internet, no secret strategy you’re missing that’s preventing you from having success online… and that’s a good thing. Every successful internet business owner is using the same playbook that everyone else is using. Maybe that seems nihilistic or negative to you, but I see it as a great thing. Once you have the basics mastered, all that’s left to do is keep going, keep trying, and keep making things until you find the thing that there’s demand for. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their
Everyone is always trying to sell you something. I get it, and I’m not always opposed to it—I sell things all the time—but sometimes I absolutely hate it. There’s no such thing as an “objectively” right or wrong way to do anything, and if someone is telling you so, all they care about is getting your monies. At the end of the day, you’re a grown up and you can do whatever you want. Buy things and sell things with reckless abandon, as long as you know that not every marketer out there has your best intentions in mind. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online busine
If you’re lucky enough to stick with your business for a long time, inevitably you’re going to feel bored. My bestie, Jill, always says that your business isn’t here to entertain you, and she’s right. Your enjoyment of the things in your life will ebb and flow, so why would it be any different for your business? Losing some of the excitement you had at the beginning doesn’t mean there’s something wrong with you or that it’s a sign to close up shop. It’s simply a part of process. Maybe that excitement will come again, or maybe it won’t. In the meantime, look for that excitement elsewhere, and k
No matter what kind of business you run, you need to be posting content. Content allows consumers to learn, relate, connect, and ultimately build trust with either you and your personal brand, or your business as an entity that has the solution they need. Content is how we stand out in a sea of AI slop, how we build trust with our audiences, and how we figure out exactly what it is that we stand for and what we’re doing. Content will always be Queen, so let me help you figure out how to start creating. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find
I hate being asked whether or not something is “worth it” because not only is worth subjective, but it’s situation dependent. What’s “worth it” for you may not be for me, or what’s “worth it” if you’re in pain might not be if you’re just trying to gain muscle, and on and on it goes. The question of worth is almost always followed by an answer of “it depends,” so let’s try to get ahead of that answer and preemptively figure out what it might depend on. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life
Somehow we’re back from our second trip to Gstaad, Switzerland to watch a volleyball tournament and each time has been incredible. I’m always looking at my life for things that could make great content, and lo and behold, this trip taught me a few things I wanted to share with you. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thin
If you’re running a business of any kind—whether it’s in-person or online, or whether it’s just you or an entire team—you need a website. Pointing customers for social media when they’re looking for business information is not a great solution, and besides, nothing will help you get clear on how to structure your ideas faster. Your website will grow as you do, so it doesn’t need to be perfect. It just needs to exist. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I'm your host, Dr.
Working on vacation doesn’t always mean that your job is ruining your life. The thing about entrepreneurship is that there’s always *something* you can be doing, and as long as you’re not miserable, I see no reason why you couldn’t bring some work with you. Personally, I’m trying to build the kind of life I don’t need a vacation from in the first place, so that when I do travel, working here and there won’t ruin my day. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I'm your host,
There’s something to be said about the nostalgia we have for the past versions of ourselves. I would never in a million years do any of the same shit I was doing in my younger years ever again, but the fact that I did all that before feels like evidence of all the things that could be possible for me in the future. I hope when you look back at your past, you think, “fuck yeah I did that!” and I hope even more that knowing you did that proves to you that you’ve got what it takes to make it work, whatever “it” is. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business ow
Life is hard enough for so many of us, so if you have any joy to spare, share it. There’s a quote I love, and you’ve probably seen me say it before, that says, “when you have more than you need, build a longer table not a higher fence.” It’s foundational to everything I aim to create in my life and business and it’s how we help each other survive in this time of late-stage capitalism. When life gets tough, you can always step away for a time. But when life is good? Share it. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their
Sometimes your ideal clients starts to feel less than ideal. Running a personal brand often means that when you grow as a human being, you outgrow the avatar you used to serve. Not everyone will feel the itch to move on, but for those of us that have felt it, what options are there? Y’all already know I’m not a “burn the ships” kind of person, so my advice is to make the change one shift at a time. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I'm your host, Dr. Shanté Cofield, ak
Webinars aren’t dead. Nothing ever truly dies in the online space and more often than not, things come around again many times after they’ve already fallen out of favor. Right now, people want connection. The second best thing to seeing you in person is seeing YOU—your voice, your mannerisms, your quirks—without the confines of an Instagram post, reel, or story. What better way than with a webinar? If you want to build trust and build it fast, maybe it’s time to give webinars a chance again. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passi
Bigger isn’t always better and sometimes brevity packs a punch. If you want to keep things simple, check this episode out. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer. In This Episode You'll Hear: Why these episodes are short Externally imposed limitations Get specific, get focused Practice makes perfe
The internet is dead and we all know it. For the past decade, theories have been made that an increase in algorithms deciding the internet is run has lead to bots running rampant, and I whole heartedly believe those theories. Of course there are still real people using social media, it’s just a lot less than you think it is. So those vanity metrics of followers, likes, views? Mostly bullshit. Instead of creating to get those fake-ass numbers higher, create the shit you actually want to be creating and focus on the real people who are actually in your eco-system. Let’s chat. Welcome to Maestro
It’s true that many people out there need some urgency and scarcity in order to buy from you, but that doesn’t mean you need to lie whenever you’re selling. Manufacturing false scarcity in order to make more money is the same kind of shit that the greedy fucks who make their money through exploitation do, and we’re building something better than that. You don’t have to lie to make money. When in doubt, truth it out. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I'm your host, Dr.
There are times for doing less, but I’d like to make a case that there are also times for doing more. I don’t know your life, so you’ll have to decide if it’s true for yourself and your life, but sometimes more to do means more structure, which is… well, more better. You don’t always have to back off when things get busy. If you thrive in it, lean in! Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have y
Let me save you some panic: AI is not destroying Instagram. I’m not anti-AI—I LOVE AI—but I do know that AI is pretty shitty at creating content, and the more social media gets flooded with AI-generated pictures and copy, the more people will be searching for actually good, human-created content. Use AI in whatever way is helpful for you in your business, but leave it out of your content creation. That’s how to set yourself apart from the masses. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that
Growth for the sake of growth is the mentality of cancer cells—so why are we running our businesses and economy the same way? I’m not against making good money and having a lifestyle you want, but there comes a point where having money turns into hoarding wealth, and charging money for your services turns into exploitation. Charge what you need to have enough, charge what you YOU would pay for a similar service. Anything more than that just keeps perpetuating this bullshit system we’re in. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion
If you’re getting potential clients telling you they “aren’t sure where to start” or they “can’t tell the difference” between a few of your offerings, you’re making shit too damn complicated. I’m all for over-delivering and for making accommodations for your people, but to an extent, people need to be bossed around a little when they’re deciding how to work with you. Decision fatigue means they might not purchase at all, so make it simple. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they l
Your AI writing isn’t as good as you think it is. Sure, it feels like it’s getting the job done, but it sounds both soulless and like every other post flooding the internet right now. If you want to stand out, you have to use your own brain to create. Use your unique voice. Give us MOAR you. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and d
There’s no better marketing than being known as *the* person who does what you do. I stay preaching about niching down, and it’s for a good reason. When you’re the go-to person for the problem you solve, that’s marketing on steroids. It won’t happen overnight, but when it does… that’s how you get repeatable success. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspire
Just because something has “always been done” a certain way doesn’t mean it has to stay that way. I hear way too much that “that’s just how it is” or “it’s too late to change” about any number of things in this world, and that’s bullshit. Yes, there is a time for seeing things through when they aren’t perfect yet, but you can also let things go or change them at any time. If there’s anything you can learn from me and my business, I hope you see that it’s literally never too late to change. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion
I have a brand new signature offer that I’m so excited about that I want to talk about it more. Your website is one of your business’s most important assets, so getting the messaging right is important. I’ve got nothing to hide, so I’m sharing the 5 things I’m looking for when I do a website audit. Try it out for yourself, and when you decide you want a second pair of eyes on it, you know where to find me. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I'm your host, Dr. Shanté Cof
I have a brand new offer (surprise!) and it’s not one I sought out to make. I had been thinking about creating some sort of new offer as I phased out my Instagram Intensive, but nothing felt right until I helped out a few people with their messaging and surprised even myself with how much I loved it. Lo and behold, my new signature offer was born. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you h
The world is on fire, yet here we are posting about our little internet businesses. It can feel awkward and incongruent to just keep posting about your offers while shit is falling down around us, but what else is there to do? If you’re like me, you’re here to make an impact in one way or another. Backing out of the public space and burying our heads in the sand won’t help anyone and it certainly won’t fix any of this. What we can do is build something better, something that does more good than harm. So yeah, the world is on fire right now—let’s figure out how to build something that’s worth s
