Lightning Speed

Corinne Cavanaugh · growandexitpartners.com

Marketing leaders who engineered revenue growth at Fortune 500 companies share blueprints to help SMBs grow quickly. In each episode, a CMO who has worked with both SMBs and companies including Disney, Microsoft, Estée Lauder, PepsiCo, Wizards of the Coast and more, shares their learnings and systems for acquiring customers, reducing churn, and scaling revenue. Hosted by Corinne Cavanaugh, Harvard-educated three-time founder and former Microsoft marketing leader.

5 episodes

1mo ago latest

fortnightly cadence

English language

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Episodes 5

Lightning Speed Podcast Ep. 5 | Biotech and SaaS | Greg Belkin
1mo ago · 26:16
In this episode of Lightning Speed, Greg breaks down: the product marketing playbook for technically complex SaaS and biotech products, why consistency of message is the single most important positioning principle, and how to build the internal momentum that gets campaigns across the finish line and revenue moving.
Lightning Speed Ep. 4 | 300 Percent ROAS D2C Profitability | Rachel Wilkie
2mo ago · 21:58
The key to performance marketing, and e-commerce is sending fewer messages with higher intent. That is what Rachel Wilkie does best. She has the results to back it up: 300% ROAS on a $27 million digital marketing budget at Merrell, P&L ownership for $300 million MAC Cosmetics brand and $110 million at Merrell. She has done over 300 Shopify replatforms, and created a revenue engine running 40 experiments a month to increase learning velocity. In this episode of Lightning Speed, Rachel breaks down why P&L ownership is the unlock most CEOs are missing, by giving your CMO ownership, they shine. Th
Lightning Speed Podcast Ep. 3 | The B2B FinTech Playbook | Brandon Smith
3mo ago
“Find the people with the problem. Talk about the actual risk. Make sure you’re touching the right people who are really in the weeds at the moment.” In this episode of Lightning Speed, Brandon breaks down: how to grow ARR 6X while simultaneously cutting costs, why ABM is a surgical tool not a growth engine, and how to build B2B content that moves both the buyer and the person holding the pain, so your pipeline converts faster and compounds over time. Brandon Smith took Plainsight from $8 million to $50 million ARR in 12 months while reducing cost per lead by 30%. At BlastPoint he ran a FinTec
Lightning Speed Podcast Ep. 2 | Plug The Leaky Bucket The Retention Playbook That Compounds Revenue | Brad Schlachter
4mo ago
“A lot of churn is because you aren’t attracting the right customer in the first place.” In this episode of Lightning Speed, Brad breaks down: how to fix the leaky bucket problem in subscription and SaaS businesses, why growing fast and retaining customers are the same goal executed well, and the retention playbook behind some of the most impressive subscriber growth numbers in gaming, streaming, and SaaS. Brad Schlachter has built subscription growth and retention systems at Disney, MLB, Hallmark+, MotorTrend+, Konami, Codemasters, and Microsoft. At Slate Digital he drove 104% user growth whi
Lightning Speed Podcast Ep. 1 | Why Your Product Launch Is Stalling | Angela Martin
4mo ago
“A launch is not a date. It’s a revenue event.” In this episode of Lightning Speed, Angela breaks down: the real reason product launches stall, the three gaps that kill go-to-market execution, and she explains her 90-day activation roadmap and how it outperforms annual planning. Angela Martin has powered over $52 million in product launches at PepsiCo, Mayo Clinic, Harley-Davidson, Sara Lee, and Kimberly-Clark. At Cantel Medical, she turned around a stalled business unit in eight months: capital sales up 789%, combined revenue up 101%. Then she was promoted to lead a $250 million business unit

Episodes

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Lightning Speed

Episodes 5

Lightning Speed Podcast Ep. 5 | Biotech and SaaS | Greg Belkin

Lightning Speed Ep. 4 | 300 Percent ROAS D2C Profitability | Rachel Wilkie

Lightning Speed Podcast Ep. 3 | The B2B FinTech Playbook | Brandon Smith

Lightning Speed Podcast Ep. 2 | Plug The Leaky Bucket The Retention Playbook That Compounds Revenue | Brad Schlachter

Lightning Speed Podcast Ep. 1 | Why Your Product Launch Is Stalling | Angela Martin

Episodes

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Episodes 5

Lightning Speed Podcast Ep. 5 | Biotech and SaaS | Greg Belkin

Lightning Speed Ep. 4 | 300 Percent ROAS D2C Profitability | Rachel Wilkie

Lightning Speed Podcast Ep. 3 | The B2B FinTech Playbook | Brandon Smith

Lightning Speed Podcast Ep. 2 | Plug The Leaky Bucket The Retention Playbook That Compounds Revenue | Brad Schlachter

Lightning Speed Podcast Ep. 1 | Why Your Product Launch Is Stalling | Angela Martin

Podcast 森辺一樹のグローバル・マーケティング〜すべてはアジアで売るために〜