Jurassic Marketing’s Tricera-talks

Marketing, entrepreneurship, and all things small business.... this is Jurassic Marketing’s Tricera-talks podcast. A podcast built specifically for true small business owners with an eye on growing their service based business using direct response marketing. Our goal is to entertain but also inform on what works in the world of service business marketing. Enjoy!

100 episodes

1mo ago latest

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English language

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Episodes 58

Ep. 64 - Unlock the Secrets to Engaging Content Creation
1y ago · 21:29
In episode 64 of Jurassic Marketing's Triceratalks, Justin Miller delves into the art of content creation, offering valuable insights for businesses looking to enhance their marketing strategies. This episode is packed with tips on overcoming writer's block, crafting engaging client newsletters, and maintaining consistent communication to build trust and boost results. Explore the importance of personal, one-to-one communication and learn how highlighting client success stories can set your brand apart. Justin shares his expertise on utilizing industry news and tips, incorporating seasonal con
Ep. 63 - Avoiding Costly Direct Mail Mistakes
1y ago · 26:47
In this episode of the Triceratalks podcast, Justin Miller dives into the direct mail marketing world and highlights the common mistakes that can undermine your campaign's effectiveness. Episode 63, aptly titled "Direct Mail Mistakes that Cost You Big," brings to light the pitfalls of targeting the wrong audience, running single attempts, poor design, and the lack of tracking mechanisms. Learn how to avoid these pitfalls by choosing the right mailing list, crafting compelling copy and design, and the importance of having a tracking mechanism to measure success.Explore the journey of how to ach
Ep. 62 - What Gets Prospects to Call Back
1y ago · 22:27
Join host Justin Miller and co-host Kevin Walker in episode 62 of Tricera-talks, where they delve into the essentials of effective business communication and marketing strategies. This episode focuses on how providing value, building trust through familiarity, and leveraging multi-channel approaches can significantly enhance customer responses. With a blend of insightful discussions and personal anecdotes, they explore the importance of timing, relevance, and personal engagement in fostering genuine relationships with prospects. Perfect for entrepreneurs looking to refine their outreach strate
Ep. 61 - Marketing Myths That Hurt Small Business Growth
1y ago · 25:05
In this engaging episode of Triceratalks, host Justin Miller takes us through an insightful discussion on marketing myths that often hinder small business growth. Titled 'Marketing Myths That Hurt Small Business Growth', this episode sheds light on common misconceptions surrounding the effectiveness of various marketing channels. Listeners learn why print, contrary to popular belief, remains a powerful medium for reaching audiences and why the statement 'Direct Mail is Too Expensive' is misguided. The conversation also highlights the common fallacy that social media advertising alone suffices
Ep. 60 - Digging Deeper: Why Retention Is the New Acquisition
1y ago · 23:48
Join Justin Miller on episode 60 of the Triceratalks podcast as he delves into the invaluable yet often overlooked strategy of customer retention. Discover why keeping current customers is more cost-effective and beneficial than constantly chasing new ones. Justin shares insights on the hidden gold in maintaining strong relationships, offering strategic ideas like personalized gifts, thank you notes, and milestone celebrations that can significantly boost customer loyalty and business growth.Whether you’re a small business owner or an entrepreneur, learn how to activate retention-focused strat
Ep. 59 - Transforming Leadership and Clarity with EOS
1y ago · 27:15
In this episode of Jurassic Marketing's Triceratalks, host Justin Miller shifts focus from marketing to delve into leadership and organizational development. Joined by special guest Gabi Smith, the conversation highlights the first-time implementation of the Entrepreneurial Operating System (EOS) in their company, aiming to enhance structure and leadership from within. Newly promoted Gabi takes on the role of 'Functional Integrator,' guiding the company through EOS—a system designed to align team efforts towards common goals. The discussion touches upon the transformation of meeting dynamics a
Ep. 58 - The Power of Referral Networks: Unlocking Consistent Leads
1y ago · 28:50
Welcome to Triceratalks with Justin Miller! This episode dives deep into the art of consistent lead generation and the significance of powerful referral networks. Discover how marketing and branding efforts can sustain businesses through attracting and maintaining lead sources. Explore Real Stories and Strategies: Listen as Justin shares hilarious anecdotes, including Kevin's unexpected visit to a dinosaur museum and the transformation of a vintage van into a triceratops. These stories set the stage for understanding the value of consistent branding and unique marketing initiatives. Key Insigh
Ep. 57 - A New Day Has Dawned
1y ago · 21:27
The latest episode of Jurassic Marketing's Tricera-talks delves into the transformative journey of the Iowa Women's Basketball team post-Caitlin Clark era. Join host Justin Miller as he navigates through the roller coaster of challenges and opportunities that arose with the departure of their star player. The episode sheds light on the resilience and strategic evolution of the team as they strive to maintain their momentum in the collegiate sports scene. From sold-out arenas to the dynamic shift in team leadership under a new head coach, discover how the Iowa team capitalizes on their legacy w
Ep. 56 - Roller Coasters and Postcards
1y ago · 33:18
In this inaugural episode of Triceratalks, Jurassic Marketing's journey from Profit 911 is revealed with host Justin Miller leading the discussion. Dive into the exciting changes including new branding, sound effects, and upcoming content. Justin shares the fascinating experience at the IAAPA Expo in Orlando, where amusement park innovations meet direct mail strategies, all wrapped in a prehistoric theme. Discover the connection between roller coasters and postcards and how exploring outside-the-box business ideas can lead to unique marketing strategies. Listen in as Justin recounts the challe
Ep. 55 - What If? Disaster Planning for Your Business
1y ago · 20:51
This is the "What If" episode, Kevin. What if? Disaster planning for your business. Oh my gosh. What if? This is what keeps me up at night, and I don't think we've ever talked about it. But it's all like the conditional, how will I survive, yada, yada, yada. And some of it is like easy to figure out and some of it not so much. Join Justin Miller and Kevin as they delve into disaster planning for small businesses, covering topics from staff poaching and machinery breakdowns to natural disasters and industry changes. Learn how to prepare for the worst while keeping your business running smoothly
Ep. 54 - Cultivating Success: HR Strategies and Hiring Insights
1y ago · 29:49
Join Justin Miller in this episode of the Profit 911 Podcast as he delves into the crucial realm of Human Resources. Discover why growing your people is the key to growing your company and how personal development and leadership play significant roles in business success. Justin shares his unique approach to hiring, emphasizing the importance of cultural fit and the value of employees who align with the company's ethos. Learn about his innovative recruitment strategies, including the art of crafting effective job ads and the nuances of evaluating potential hires. Get insights into the challeng
Ep. 53 - The Fortune's in the Follow-Up: Mastering Post-Event Sales Strategies
2y ago · 27:41
Welcome to the latest episode of the Profit 911 Podcast, hosted by Justin Miller. In this episode, we delve into the crucial aspect of follow-up after events and presentations. Justin shares his experience speaking at a virtual summit and the importance of staying engaged with potential leads long after the initial contact. Discover the strategies for maximizing your post-event follow-up, including the use of physical mailers, email campaigns, and the right mix of personal outreach. Learn how to turn casual interest into committed clients and why persistence is key to business growth. Whether
Ep. 52 - Riding the Wave of Inflation: High Ticket Sales, Masterminds and the Impact of Rising Costs
2y ago · 23:45
In our 52nd episode of 'The Profit 911 Podcast', we take a deep dive into high ticket sales, masterminds, and the current phenomenon of steep service cost inflation. If you've noticed a skyrocketing in prices in the educational, career, and Software as a Service (SaaS) sectors, you're not alone. We explore how these price surges are affecting the industry, shaping customer service relationships, and challenge the ways we handle price hikes. We spotlight the action behind the scenes of service providers like us, trying to deliver news about price increases. With each price rise, customers recon
Special Edition: Jim Palmer & Justin Miller on Unlocking Newsletter Success
2y ago · 28:20
Welcome to a special edition of the Profit 911 Podcast, hosted by Justin Miller. In this episode, Justin joins Jim Palmer on the Dream Business Radio Podcast to discuss the power of newsletters and Profit 911's recent acquisition of No Hassle Newsletters. Jim Palmer, the Dream Business Coach, kicks off the episode from West Virginia, celebrating his 605th episode. He dives into the importance of maintaining customer relationships and maximizing profits through effective marketing tools like newsletters. Jim and Justin share their experiences and insights, highlighting the value of consistent,
Ep. 51 - Disrupting Marketing Norms with a Prehistoric Spin
2y ago · 20:42
Dive into a world where Dinosaurs Invade the Business World: The Power of Themed Marketing. This fascinating episode, hosted by Justin Miller, explores the surprising influence of a dinosaur theme in enhancing brand recognition and business success. Unearth the brilliant ways in which an unconventional theme took on a life of its own, creating unforgettable associations that keep their business forefront in people's minds.The episode offers a behind-the-scenes look into dinosaur-themed trade show booths complete with an impressive array of props and prizes. Learn about this unique marketing st
Ep. 50 - An Insider’s Journey into Women’s Basketball and Media
2y ago · 35:00
In this compelling episode of the Profit 911 Podcast, join hosts Justin Miller and Kevin as they immerse themselves in the exhilarating world of women's basketball. They provide an inside look into their experiences of following the Iowa Hawkeye women's basketball team and their ground-breaking season journey to the Final Four. Listen to first-hand anecdotes of their experiences, focusing on the basketball prodigy, Caitlin Clark, and how this involvement transitioned them from simple reporters to enthusiastic fans and advocates. The episode grants listeners an intriguing, unrestricted gaze int
Ep. 49 - Shock and Awe Packages Done Right
2y ago · 24:39
Guess what I got in the mail? A shock & awe package... from my bank! And it was done properly. We break down what makes a good marketing shock & awe package and how to use them in virtually any business.
Ep. 48 - What’s with the damn dinosaurs?
2y ago · 14:07
If you have been following the evolution of Profit 911. you know we have now heavily themed our company with dinosaurs. In this episode, Justin takes a step back and explains why and how this came to be as well as the impact that has happened since.
Ep. 47 - Scary Showmanship - I once owned a haunted house...
2y ago · 24:45
Justin & Kevin discuss the elements of entertainment and window dressing. How to create the sizzle that sells the steak. I also share the story of when I owned a haunted house.
Ep. 46 - You spent HOW MUCH on a mastermind group?
2y ago · 22:15
Are mastermind groups worth the cost and hassle? With some of the high end mastermind groups requiring an investment of over $100k annually, are they really worth it? Justin and Kevin breakdown the cost, the experience, and what is really worth the time and effort.
Ep. 45 - Just Breathe
2y ago · 18:23
How your environment impacts your thinking. Justin and Kevin discuss how your physical world impacts your ability to be creative, productive, and successful.
Ep. 44 - To Meet or Not To Meet
2y ago · 17:25
Are in-person meetings worth the hassle? How does a remote vs an in person meeting affect your sales process? We discuss the pros and cons of having a sales office.
Ep. 43 -Owner Stress & Mental Health
3y ago · 29:18
The silent killer of small business... mental health. Justin & Kevin dig in to discuss the often buried enemy of small business, the brain! It ain't easy and that's ok.
Ep. 42 - Focus to Grow & Company Split
3y ago · 27:57
Justin & Kevin discuss why less is often more and the line between diversification and distraction. We also discuss the recent company split of Profit 911 and why we moved away from offering digital marketing services in favor of direct mail only.
Ep. 41 - Grow or Die
3y ago · 28:05
Justin, Kevin, and Zack discuss why businesses must continually innovate to survive. Why "riding out success" is a recipe for disaster.

Episodes

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Jurassic Marketing’s Tricera-talks

Episodes 58

Ep. 64 - Unlock the Secrets to Engaging Content Creation

Ep. 63 - Avoiding Costly Direct Mail Mistakes

Ep. 62 - What Gets Prospects to Call Back

Ep. 61 - Marketing Myths That Hurt Small Business Growth

Ep. 60 - Digging Deeper: Why Retention Is the New Acquisition

Ep. 59 - Transforming Leadership and Clarity with EOS

Ep. 58 - The Power of Referral Networks: Unlocking Consistent Leads

Ep. 57 - A New Day Has Dawned

Ep. 56 - Roller Coasters and Postcards

Ep. 55 - What If? Disaster Planning for Your Business

Ep. 54 - Cultivating Success: HR Strategies and Hiring Insights

Ep. 53 - The Fortune's in the Follow-Up: Mastering Post-Event Sales Strategies

Ep. 52 - Riding the Wave of Inflation: High Ticket Sales, Masterminds and the Impact of Rising Costs

Special Edition: Jim Palmer & Justin Miller on Unlocking Newsletter Success

Ep. 51 - Disrupting Marketing Norms with a Prehistoric Spin

Ep. 50 - An Insider’s Journey into Women’s Basketball and Media

Ep. 49 - Shock and Awe Packages Done Right

Ep. 48 - What’s with the damn dinosaurs?

Ep. 47 - Scary Showmanship - I once owned a haunted house...

Ep. 46 - You spent HOW MUCH on a mastermind group?

Ep. 45 - Just Breathe

Ep. 44 - To Meet or Not To Meet

Ep. 43 -Owner Stress & Mental Health

Ep. 42 - Focus to Grow & Company Split

Ep. 41 - Grow or Die

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Episodes 58

Ep. 64 - Unlock the Secrets to Engaging Content Creation

Ep. 63 - Avoiding Costly Direct Mail Mistakes

Ep. 62 - What Gets Prospects to Call Back

Ep. 61 - Marketing Myths That Hurt Small Business Growth

Ep. 60 - Digging Deeper: Why Retention Is the New Acquisition

Ep. 59 - Transforming Leadership and Clarity with EOS

Ep. 58 - The Power of Referral Networks: Unlocking Consistent Leads

Ep. 57 - A New Day Has Dawned

Ep. 56 - Roller Coasters and Postcards

Ep. 55 - What If? Disaster Planning for Your Business

Ep. 54 - Cultivating Success: HR Strategies and Hiring Insights

Ep. 53 - The Fortune's in the Follow-Up: Mastering Post-Event Sales Strategies

Ep. 52 - Riding the Wave of Inflation: High Ticket Sales, Masterminds and the Impact of Rising Costs

Special Edition: Jim Palmer & Justin Miller on Unlocking Newsletter Success

Ep. 51 - Disrupting Marketing Norms with a Prehistoric Spin

Ep. 50 - An Insider’s Journey into Women’s Basketball and Media

Ep. 49 - Shock and Awe Packages Done Right

Ep. 48 - What’s with the damn dinosaurs?

Ep. 47 - Scary Showmanship - I once owned a haunted house...

Ep. 46 - You spent HOW MUCH on a mastermind group?

Ep. 45 - Just Breathe

Ep. 44 - To Meet or Not To Meet

Ep. 43 -Owner Stress & Mental Health

Ep. 42 - Focus to Grow & Company Split

Ep. 41 - Grow or Die

Podcast 森辺一樹のグローバル・マーケティング〜すべてはアジアで売るために〜