Intangify

Matthew Asbell · podesis.com

Innovation, creativity, and intellectual property shape the modern business world—but how do you truly measure the value of what you can’t see or touch? Intangify is the podcast that dives into the unseen forces driving success. Hosted by intellectual property attorney Matthew Asbell, a thought leader with a passion for branding, innovation, and law, this show unpacks the strategies behind intellectual property, technology, marketing, and the broader intangible assets that define today’s business landscape.Through insightful conversations with experts across industries—including legal, tech, entertainment, and entrepreneurship—Matthew explores how businesses can leverage their intangible assets to create lasting impact. Whether you’re a startup founder, legal professional, creative thinker, or corporate leader, Intangify will challenge the way you see value and give you the tools to protect, enhance, and capitalize on the unseen power of ideas.Join us each week to unlock the power of

33 episodes

1mo ago latest

fortnightly cadence

English language

▶ Play latestRSS feed Website Business

https://podesis.com/feed/intangify

Episodes 34

The Artist, the Engineer, and the Intangible That Connects Them
4d ago · 48:00
At fifteen, someone left home—not in crisis, but in clarity. They couldn't breathe in the bubble they were born into and needed to know the people their privilege had kept them from. That hunger never stopped. Thirty-six years later, they're still crossing boundaries: into favelas with a camera, into the lives of women whose stories the world had already written off, into the spaces where art becomes an act of resistance. Fernando Braune is a patent lawyer who has spent decades advising companies across Brazil, but his real fluency runs deeper. He speaks the language of IP law with precision a
Terri Morrison Turned Cultural Problems Into a Half-Million Copy Empire
1mo ago · 1:03:00
Someone sits down to a meeting expecting a transaction and walks away feeling forgotten. It's not about what was said—it's about what wasn't. In America, we check the time. Everywhere else, they check if you care. This gap has shaped international business for decades, remaining invisible to most people who operate across borders. Terri Morrison spent four decades noticing what gets lost in translation—not the words, but the entire operating system beneath them. From a Spanish teacher in Texas to the architect of the world's most widely-used guide to cultural competency in business, Morrison h
40% of Documents Are Mostly AI—Here's What Writers Found
2mo ago · 55:00
Someone realized a problem no one else was solving. For fifteen years, they watched fraud happen—credential fraud, academic fraud, people misrepresenting their degrees and test scores and certifications. Then AI arrived, and they saw it immediately: this was going to make the problem exponentially worse. But instead of joining the chorus of people trying to catch cheaters after the fact, they asked a different question: what if writers could simply prove they did the work? Derek Newton is a journalist who spent years covering academic integrity and fraud, and he discovered something unsettling
Matthew Rubin: How I Accidentally Built A Career I Never Aimed For
3mo ago · 46:00
There's a moment when curiosity wins—when someone stops performing the role they think they're supposed to play and starts following what actually interests them. A path that began with teaching history, then jazz, then music copyrights, each shift guided not by ambition but by listening. By asking the right questions. By refusing to treat a conversation like a checkbox. Matthew Rubin leads business development at Fovea IP, a trademark solutions company operating across 196 jurisdictions worldwide. But the real work—the intangible work that gives Intangify its name—isn't about selling tools. I
The Idea Nobody Forced: How Brian Built an Invention Empire
3mo ago · 59:00
A man sits at his desk surrounded by twenty years of artifacts—a pigskin football, a light-up yo-yo, a bag sealer that became something bigger. He talks about the moment a twist tie annoyed him enough to change it, and how that moment almost passed. How moments always pass. There's a difference between watching and noticing, between seeing something broken and deciding to fix it. This is what happens when someone decides. Brian Fried has spent two decades helping inventors move from noticing to knowing. With 15 patents and products that made it from garage to QVC shelves, he's learned that mos
The Business of Experience: Ryan Stana on Scaling Creativity, Culture & Legacy
5mo ago
What happens when a lifelong love of live performance turns into a global entertainment powerhouse? In this episode of Intangify, host Matthew Asbell sits down with Ryan Stana, Chairman & CEO of RWS Global, the world leader in groundbreaking live moments across entertainment and sports. Under Ryan’s leadership, RWS Global has become a trusted partner to brands such as NBCUniversal, Warner Bros., Lionsgate, major amusement parks, and cruise lines worldwide—producing everything from theme park spectaculars to Olympic sporting ceremonies. But behind the scale and spectacle lies something deeper:
Scaling Sales Without Losing Your Soul: Scott Finkelstein on Human-First Growth
6mo ago · 54:17
What if selling didn't have to feel so…salesy? In this episode of Intangify, host Matthew Asbell sits down with Scott Finkelstein, founder of Sales Scalers and seasoned sales leader, to unpack the intangibles of sales success. With decades of experience spanning SaaS, investment banking, and small business coaching, Scott shares the surprising truth that everyone is in sales, whether they realize it or not — and it doesn’t have to compromise authenticity. Matthew, an IP attorney by trade, opens up about his own resistance to selling, teeing up an engaging conversation about automation vs. huma
The Fate of AI-Generated Music, and Ophelia, too in Brazil, with Flavia Murad-Schaal | O destino da música gerada por inteligência artificial, e também a Sina de Ofélia, no Brasil, com Flavia Murad-Schaal
7mo ago · 42:25
What happens when artificial intelligence creates a viral hit—and no one knows who made it? In this fascinating episode of Intangify, host Matthew Asbell sits down with Flavia Murad-Schaal, a Brazilian attorney and expert in IP and entertainment law, to unpack the controversy surrounding “Assina de Ofélia”—an AI-generated Brazilian version of Taylor Swift’s “The Fate of Ophelia.” The track, which mimicked the voices of two major Brazilian artists without their consent, sparked national buzz—and complex legal questions. Together, they explore what this viral moment means for copyright, personal
The Intangible of Passion: John Maggiore on David Bowie, Creativity & the Discipline of Doing
8mo ago · 53:15
What happens when a lifelong David Bowie fan turns a moment of grief into an ever-growing creative project that now spans thousands of posts and interviews? In this episode of Intangify, host Matthew Asbell sits down with John Maggiore, New York State Public Service Commissioner and creator of Maggiore on Bowie—a daily blog and weekly YouTube interview series exploring the art, collaborators, and enduring cultural reach of David Bowie. What began as a one-year Facebook tribute on the day Bowie died has evolved into a years-long exercise in curiosity, connection, and the pure passion of creatio
More Than a Mic: Ryan Ruff on Podcasting, Positioning & Building Relationships at Scale
9mo ago · 58:23
What if your podcast wasn’t just content—but a relationship engine? In this episode of Intangify, host Matthew Asbell sits down with media strategist Ryan Ruff, founder of Ruff Media Group, to break down how podcasts can drive authority, trust, and long-term value—without ever sounding like an ad. With over a decade of experience helping professionals turn thought leadership into scalable video strategy, Ryan shares what works (and what doesn’t) when it comes to launching and sustaining a business podcast. From structure to storytelling, and from pre-production to ROI, this is a behind-the-sce
From Brand Stuck to Brand Sticky: Alicia Nagel on Creative Confidence, Authentic Storytelling & the Myth of Rebranding
10mo ago · 44:12
What happens when your dream name is taken, or your logo no longer reflects who you’ve become? In this episode of Intangify, host Matthew Asbell sits down with Alicia Nagel, brand strategist, designer, and fractional CMO, to explore the frustration and freedom of being brand stuck. Together, they uncover how to move from creative paralysis to brand clarity—by discovering, not reinventing, who you really are. With humor, candor, and a few sticky metaphors, Alicia shares how great brands are built on emotion, purpose, and design that actually works. Whether you’re naming your first business or e
Off Script and Global: Media, Legacy & Innovation with Larry Namer
11mo ago · 44:41
What happens when a Brooklyn kid with an economics degree, a love of cooking, and a knack for technology helps create one of the biggest entertainment networks in the world—and doesn’t stop there? In this globe-spanning episode of Intangify, host Matthew Asbell sits down with Larry Namer, co-founder of E! Entertainment Network and author of Off Script: Recipes for Success Never Follow the Crowd. Larry shares the unexpected, often hilarious, and always enlightening chapters of his multi-decade career—from underground cable splicing in Manhattan to media reform in Russia and China. Along the way
On the Razor’s Edge: Eric Malka on Brand Integrity, Grit & the Intangibles Behind The Art of Shaving
11mo ago · 52:20
What drives a first-generation immigrant with no college degree and no legal status to build a luxury brand from scratch—and sell it to Procter & Gamble in under 15 years? In this episode of Intangify, host Matthew Asbell sits down with Eric Malka, co-founder of The Art of Shaving and founder of Strategic Brand Investments. From humble beginnings to a $100M+ exit, Eric shares the real story behind his entrepreneurial journey—including failure, resilience, and the intangible forces that build lasting brands. Now an investor and mentor to founders in luxury, beauty, and men’s grooming, Eric offe
Engineering Obsession: Michael F. Schein on Hype, IP, and the Psychology of Influence
1y ago · 50:17
Can hype be engineered? Author, speaker, and founder of MicroFame Media, Michael F. Schein joins Intangify host Matthew Asbell for a provocative discussion on the power—and peril—of hype. Drawing from his book The Hype Handbook and decades of experience working with thought leaders and companies, Michael unpacks how strategic emotional triggers can catapult a brand or idea to mass attention. They also explore the role of intellectual property in storytelling, how to protect big ideas once they catch fire, and why creators often struggle to balance authenticity with influence. In this episode,
From Boutique to Broadcast: Dawn Del Russo on Authentic Style & Building Live the Glamour
1y ago · 50:36
What does it take to turn a small boutique into a media platform and trusted fashion brand? In this episode of Intangify, host Matthew Asbell sits down with Dawn Del Russo—fashion expert, QVC brand rep, and founder of Live the Glamour. Dawn shares her journey from running Bella Dawn boutique to becoming a go-to TV style contributor, and why staying true to your brand values matters more than chasing trends. In this episode, you’ll hear:- How one local TV segment launched a long-standing media career The pivot from boutique owner to brand-builder and national style expert Why Live the Glamour r
Brand Licensing Decoded: Strategy, Risk & Opportunity with Steven Ekstract & Stu Seltzer
1y ago · 54:07
What exactly is brand licensing—and why is it so often misunderstood? In this special episode of Intangify, host Matthew Asbell teams up with IP attorney Dave Johnson to welcome licensing veterans Steven Ekstract and Stu Seltzer, co-authors of Brand Licensing for Dummies. With decades of experience between them, Steven and Stu break down the business of licensing: what works, what doesn't, and what every entrepreneur, manufacturer, or brand owner needs to know before jumping in. From global partnerships to startup strategy, this conversation is a practical guide for navigating the complex but
Trust, Charisma & Conscious Marketing with Margarita Eberline
1y ago · 55:56
What if marketing wasn’t something you do, but something you are? In this energizing episode of Intangify, host Matthew Asbell—trademark attorney and champion of intangible value—sits down with Margarita Eberline, founder of Marketing Boss and host of the Care Sandwich podcast. Together, they unpack how marketing, sales, and networking aren’t dirty words—they’re misunderstood forms of relationship-building and service. With candid stories, cultural insights, and practical frameworks, Margarita reveals how charisma, trust, and alignment drive business success beyond any funnel or strategy. In t
Podcasting as Legacy: Brand, Law & the Intangible Impact with Adam Torres
1y ago · 50:55
How do you protect what you can’t see or touch? In this compelling episode of Intangify, host Matthew Asbell—intellectual property attorney and advocate for the unseen value behind innovation—sits down with Adam Torres, co-founder of Mission Matters and a prolific creator who has hosted over 6,000 podcast episodes and helped launch countless others. Together, they explore podcasting not just as a marketing channel, but as an enduring form of legacy, branding, and intellectual property. In this episode, you’ll hear:- How Adam’s personal story and entrepreneurial path led from Money Matters to t
GENERATIVE AI RISKS AND OPPORTUNITIES
1y ago · 42:29
EPISODE SUMMARY: An understanding of risks and opportunities for entrepreneurs and small businesses arising from generative AI In this episode of Intangify, my guest Maurice Bretzfield will discuss the exciting prospects and opportunities in generative AI for entrepreneurs, startups and small businesses, and some of the associated risks in using it and in not using it! Visit: https://mauricebretzfield.com/
Compelling Telling: The State of Creativity & Storytelling
1y ago · 57:24
EPISODE SUMMARY: We will address aspects of messaging and storytelling including:- What should your message be? Not just what you say, but how you say it Restrictions can facilitate creativity Finding the right voice The impact of Artificial Intelligence on storytellingIn this episode of Intangify, my guest is Laurence Shanet, an award-winning director, writer, and creative director of films, television and web-based video advertisements, as well as an author and ghost-writer of technical thought leadership articles. We will discuss messaging and storytelling, and the state of creativity in 20
The Intangibles of Health-Tech and Fin-Tech
1y ago · 58:02
WHAT WILL THE AUDIENCE LEARN? When launching or growing a successful health-tech or fin-tech business, what are the intangibles that make a difference? How do innovation and intangibles impact the future of healthcare? EPISODE SUMMARY: Starting and growing a successful health-tech or fintech venture requires an understanding of the landscape and the problem to be solved, development of an innovative product or service that elegantly meets the need, identifying partners and building a team over time, and numerous other intangibles. My guest Chris Ellis discusses Thatch, an all-in-one platform f
TRADEMARKS & GLASSBLOWING
1y ago · 57:16
WHAT WILL THE AUDIENCE LEARN? Understanding of the impact of changes in law on business decisions. EPISODE SUMMARY: Laura Winston discusses her seemingly varied background as a trademark attorney, professor, and amateur glassblower. We consider the ebb and flow of law and its impact on business decisions. Visit: https://www.linkedin.com/in/laurawinston https://offitkurman.com/attorney/laura-winston/
The Bottom Line: Health as the Ultimate Intangible
1y ago · 1:01:11
WHAT WILL THE AUDIENCE LEARN? Take a moment to consider your health, that of your coworkers, customers, vendor representatives, and their and your respective businesses. Health is a precursor to creativity and sometimes the inspiration behind it. Tune in for a thoughtful discussion of how health plays a role in innovation and impacts the bottom line for an entrepreneur. EPISODE SUMMARY: This episode of INTANGIFY follows on a cross-over show in which host Matthew Asbell appeared as a guest on FRANK ABOUT HEALTH on June 8, 2023, 5 pm to discuss the impact of intellectual property on health. We w
The Mechanics Of Communication
1y ago · 58:45
WHAT WILL THE AUDIENCE LEARN? An understanding of how communication works or should work, and how and why it sometimes breaks down. EPISODE SUMMARY: In this episode of Intangify, my guest Tony Gerdes, Director of Knowledge and Innovation at my firm, explains the mechanics of communication and how it can break down. Visit: http://linkedin.com/in/tonygerdes
Patents for Entrepreneurs
1y ago · 1:00:41
WHAT WILL THE AUDIENCE LEARN? Innovation and invention are often the driving force behind entrepreneurship, but obtaining exclusive rights in that creation under a patent is often considered too late or too expensive. Listeners will learn how to navigate the U.S. (and global) patent process in a manner aligned with their business plan and budget. EPISODE SUMMARY: Innovation and invention are often the driving force behind entrepreneurship, but obtaining exclusive rights in that creation under a patent is often considered too late or too expensive. My guest, Chintan Desai, and I as registered p

Episodes

Reading the feed…

Also on podesis.com

More Business shows

Trading Nut | Trader Interviews - Forex, Futures, Stocks

tradingnut.com

518 episodes · 8d ago

Podcast 森辺一樹のグローバル・マーケティング〜すべてはアジアで売るために〜

120.77.39

1,000 episodes · 7d ago

Let's Talk Money with Dave & Reb

chri.ca

504 episodes · 9d ago

The Get Ready For The Future Show

getreadyforthefuture.com

665 episodes · 8d ago

Life's Inside Track

chri.ca

454 episodes · 9d ago

Reach Your Full Potential – The Mentors Radio

thementorsradio.com

400 episodes · 8d ago

Intangify

Episodes 34

The Artist, the Engineer, and the Intangible That Connects Them

Terri Morrison Turned Cultural Problems Into a Half-Million Copy Empire

40% of Documents Are Mostly AI—Here's What Writers Found

Matthew Rubin: How I Accidentally Built A Career I Never Aimed For

The Idea Nobody Forced: How Brian Built an Invention Empire

The Business of Experience: Ryan Stana on Scaling Creativity, Culture & Legacy

Scaling Sales Without Losing Your Soul: Scott Finkelstein on Human-First Growth

The Fate of AI-Generated Music, and Ophelia, too in Brazil, with Flavia Murad-Schaal | O destino da música gerada por inteligência artificial, e também a Sina de Ofélia, no Brasil, com Flavia Murad-Schaal

The Intangible of Passion: John Maggiore on David Bowie, Creativity & the Discipline of Doing

More Than a Mic: Ryan Ruff on Podcasting, Positioning & Building Relationships at Scale

From Brand Stuck to Brand Sticky: Alicia Nagel on Creative Confidence, Authentic Storytelling & the Myth of Rebranding

Off Script and Global: Media, Legacy & Innovation with Larry Namer

On the Razor’s Edge: Eric Malka on Brand Integrity, Grit & the Intangibles Behind The Art of Shaving

Engineering Obsession: Michael F. Schein on Hype, IP, and the Psychology of Influence

From Boutique to Broadcast: Dawn Del Russo on Authentic Style & Building Live the Glamour

Brand Licensing Decoded: Strategy, Risk & Opportunity with Steven Ekstract & Stu Seltzer

Trust, Charisma & Conscious Marketing with Margarita Eberline

Podcasting as Legacy: Brand, Law & the Intangible Impact with Adam Torres

GENERATIVE AI RISKS AND OPPORTUNITIES

Compelling Telling: The State of Creativity & Storytelling

The Intangibles of Health-Tech and Fin-Tech

TRADEMARKS & GLASSBLOWING

The Bottom Line: Health as the Ultimate Intangible

The Mechanics Of Communication

Patents for Entrepreneurs

Episodes

Also on podesis.com

From There to Here

The Coach's Corner

Health Is A Skill with Todd Vande Hei

Cool Times Podcast

Disciplined Trading Strategies

History in the Making: The War in Ukraine

More Business shows

Trading Nut | Trader Interviews - Forex, Futures, Stocks

Podcast 森辺一樹のグローバル・マーケティング 〜すべてはアジアで売るために〜

Let's Talk Money with Dave & Reb

The Get Ready For The Future Show

Life's Inside Track

Reach Your Full Potential – The Mentors Radio

Episodes 34

The Artist, the Engineer, and the Intangible That Connects Them

Terri Morrison Turned Cultural Problems Into a Half-Million Copy Empire

40% of Documents Are Mostly AI—Here's What Writers Found

Matthew Rubin: How I Accidentally Built A Career I Never Aimed For

The Idea Nobody Forced: How Brian Built an Invention Empire

The Business of Experience: Ryan Stana on Scaling Creativity, Culture & Legacy

Scaling Sales Without Losing Your Soul: Scott Finkelstein on Human-First Growth

The Fate of AI-Generated Music, and Ophelia, too in Brazil, with Flavia Murad-Schaal | O destino da música gerada por inteligência artificial, e também a Sina de Ofélia, no Brasil, com Flavia Murad-Schaal

The Intangible of Passion: John Maggiore on David Bowie, Creativity & the Discipline of Doing

More Than a Mic: Ryan Ruff on Podcasting, Positioning & Building Relationships at Scale

From Brand Stuck to Brand Sticky: Alicia Nagel on Creative Confidence, Authentic Storytelling & the Myth of Rebranding

Off Script and Global: Media, Legacy & Innovation with Larry Namer

On the Razor’s Edge: Eric Malka on Brand Integrity, Grit & the Intangibles Behind The Art of Shaving

Engineering Obsession: Michael F. Schein on Hype, IP, and the Psychology of Influence

From Boutique to Broadcast: Dawn Del Russo on Authentic Style & Building Live the Glamour

Brand Licensing Decoded: Strategy, Risk & Opportunity with Steven Ekstract & Stu Seltzer

Trust, Charisma & Conscious Marketing with Margarita Eberline

Podcasting as Legacy: Brand, Law & the Intangible Impact with Adam Torres

GENERATIVE AI RISKS AND OPPORTUNITIES

Compelling Telling: The State of Creativity & Storytelling

The Intangibles of Health-Tech and Fin-Tech

TRADEMARKS & GLASSBLOWING

The Bottom Line: Health as the Ultimate Intangible

The Mechanics Of Communication

Patents for Entrepreneurs

Podcast 森辺一樹のグローバル・マーケティング〜すべてはアジアで売るために〜