H2H Sales Automation Podcast

If you believe that the human approach is the only one that sells, you’re in the right place. Our podcast is dedicated to growing-business owners, CEOs and sales leaders who want to achieve goals faster through H2H sales & marketing automation. We invite our clients and guests from the UK and worldwide for a short 20 min interview to inspire you and improve your business.

32 episodes

1mo ago latest

monthly cadence

English language

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Episodes 32

EP 32 - Why Most AI Project Fails & It is not the Technology
1mo ago · 28:34
In this episode of the H2H Sales Automation Podcast, Bart sits down with Michael Anderson, an executive coach and leadership expert, to explore why most AI projects fail and it's not the technology. We discuss the surprising statistics behind AI implementation failures and the critical role of human leadership in navigating this new landscape. Michael shares insights from his extensive experience in ERP implementations and leadership consulting, emphasizing the importance of focusing on people and processes over just technology. We also delve into the psychological factors driving AI adoption,
EP 31. AI Governance: Why Every Business Needs to Take Control Before It's Too Late
2mo ago · 21:19
In Episode 31 of the H2H Sales Automation Podcast, I, Bart welcomes Sam Easton, project manager at Automate Now, to discuss the crucial topic of AI governance. As businesses increasingly rely on AI, understanding and managing its impact is vital. We explore why AI governance matters for commercial teams, the potential pitfalls of relying solely on platform controls, and the risks of shadow AI. Sam shares insights into a practical governance framework designed for marketing, sales, and operations professionals. We also delve into real-world case studies, such as the Air Canada tribunal ruling,
Ep 30: What’s New in HubSpot and What It Means for Pipeline Growth
4mo ago · 11:32
In this episode, Bart talks about HubSpot’s latest updates for 2026 and how the company is using AI to help businesses grow in real ways. Bart explains why context and value matter so much when using AI. They also look at new HubSpot features designed to improve customer engagement and make sales work easier. This includes Answer Engine Optimisation (AEO), updates to Breeze Assistant, and the new prospecting agent. Throughout the episode, Bart shares practical ideas on how these tools can help businesses personalise their outreach, qualify leads more effectively, and build a more human approac
Ep 29 - Why Is My Sales Team Busy But Not Hitting Targets?
6mo ago · 16:21
What do you learn when you take two days in London, attend events with founders and senior leaders, and simply listen? In this episode, Bart Kowalczyk is joined by Russell Dalgleish — serial Scottish entrepreneur and cross-border growth expert — to reflect on what they heard from business leaders across professional services, technology, and finance.The conversation covers why sales teams are busy but not hitting targets, why go-to-market strategy should never start with a technology question, and why the businesses that win are still the ones that know how to have a proper conversation.If you
Ep 28 - How HubSpot Agencies Are Preparing for 2026
7mo ago · 16:54
In this episode of the H2H Sales Automation Podcast, I delve into how HubSpot agencies are gearing up for 2026. Broadcasting from the Grow Europe event in London, I engage with industry experts like Brian Mackey from Baskey Digital and Steven Marshall from Automate Now! to explore the evolving landscape of AI in sales and marketing. We discuss the hurdles businesses face with AI integration and the importance of maintaining a human touch in automation. Our conversation highlights AI as a powerful tool for brainstorming and learning, while emphasizing the need for human creativity and ethics in
Ep 27 - Ricardo Molina: The New HubSpot Agency Playbook: Experiment, Adapt and Grow
7mo ago · 6:52
In Episode 27 of the H2H Sales Automation Podcast, I dive into an insightful discussion with Ricardo Molina from Brightbull, led by Anna Drogon from our team. We explore the transformative power of a human-to-human approach in sales and marketing automation within the HubSpot ecosystem. Ricardo and I share our experiences as agency owners, discussing challenges like unpaid invoices and recruitment headaches, and the importance of experimentation and adaptation. We emphasize the need for maintaining human connections, even in a digital world, and the value of leading by example. Listen in as we
Ep 26 - Marta El Bay: Stop Spamming, Start Selling: Redefining Leads with Surfe
8mo ago · 19:53
In this episode, Bart Kowalczyk chats with Marta Elbey, Head of Partnerships at SaaRF, about why leads alone won’t drive growth. Discover how SaaRF’s data-driven enrichment, intent signals, and HubSpot automation can help you focus on qualified conversations that actually convert. Connect with Marta: https://www.linkedin.com/in/marta-el-bay/ Connect with Bart: https://www.linkedin.com/in/bart-kowalczyk/ Book HubSpot Consultation Call: https://hubspot.automatenow.uk/call
Ep 25 - Sarah McDevitt: What if Your Best Sales Tool Isn’t AI?
9mo ago · 22:05
In Episode 25 of the H2H Sales Automation Podcast, I sit down with Sarah McDevitt from HubSpot to explore a thought-provoking question: What if your best sales tool isn’t AI? As we navigate the evolving landscape of sales, Sarah emphasizes the importance of maintaining a human touch amidst the rise of automation. We discuss empathetic structuring, relational intelligence, and how to balance AI with genuine human connections. Sarah shares insights on pipeline planning and the significance of creating space for meaningful interactions. We also delve into the concept of loop marketing and how it
Ep 24 - From Quote to Close: Inside HubSpot’s CPQ Engine - Ethan Kopit
9mo ago · 22:31
In this episode, Bart welcomes Ethan Coppit, Group Product Manager for HubSpot CPQ, to unpack how HubSpot is modernizing quoting for SaaS and services teams. You’ll hear how Closing Agent answers buyer questions on the quote, why Copilot makes mobile quoting practical, and what’s next: price books, smarter approvals, buyer self-serve changes, and deeper CRM integration. If your deals stall on micro-questions or approvals, this one’s for you. Connect with Bart Kowalczyk: https://www.linkedin.com/in/bart-kowalczyk/ to explore your CPQ roadmap and with Ethan Kopit: https://www.linkedin.com/in/eth
Ep 23 - Anastasiia Kovtunenko - Stop Selling, Start Disqualifying
10mo ago · 15:32
In this episode of the H2H Sales Automation Podcast, we sit down with Anastasiia Kovtunenko, Principal Account Executive at HubSpot, to explore a transformative approach to sales: "Stop Selling, Start Disqualifying." Recorded live from Inbound in San Francisco, Anastasiia shares her journey from Ukraine to leading sales teams in EMEA and how embracing a human-to-human (H2H) philosophy is reshaping the sales landscape. We discuss the significance of AI in optimizing sales processes, the importance of understanding customer needs, and the shift from transactional selling to relationship building
Ep 22 - Being Human in the Age of AI: A Conversation with Kyle Jepson
11mo ago · 11:04
In this episode of H2H Sales Automation, Bart Kowalczyk sits down with Kyle Jepson, HubSpot’s Principal Evangelist, fresh from INBOUND 2025. Kyle shares why traditional inbound marketing isn’t enough in the AI-driven world, and why authority and trust are now the key currencies in sales and marketing. He explains how prospects learn differently today—often skipping websites entirely and relying on AI tools for answers—and what businesses must do to stay relevant. From diversifying your content channels to using AI the right way, Kyle provides practical advice for sales and marketing leaders wh
Ep 21 - Mastering Sales Lead Generation for International Markets with Alan Graham
1y ago · 32:46
In this episode of the H2H Sales Automation Podcast, join me, Bart, as I dive into the world of international sales with Alan Graham, Partnership Director APAC at ASG. We explore the nuances of mastering sales lead generation for global markets, emphasizing the importance of a human-to-human approach. Alan shares his extensive experience in the automotive industry and offers insights into crafting effective go-to-market strategies. We discuss the significance of understanding cultural differences, adapting communication styles, and leveraging AI for market research and lead generation. Discove
Ep 20 - Adrian Chiriac: Is Sales the hardest job in tech today?
1y ago · 28:14
In this episode of the H2H Sales Automation Podcast, I sit down with Adrian Chiriac, Sales Team Lead and Principal Account Executive at HubSpot, to explore whether sales is the hardest job in tech today. Adrian shares his journey from running a wine shop to leading sales in a tech giant, highlighting the evolving challenges of the sales landscape. We discuss the transformative role of AI in sales, its potential to enhance efficiency, and the importance of maintaining a human touch. Adrian offers insights into handling rejection, building relationships, and leveraging tools like joint evaluatio
EP 19 - HubSpot 2025: What’s Next?
1y ago · 8:48
In this episode of the H2H Sales Automation Podcast, I talk about future of HubSpot in 2025. As the owner of AutomateNow, I explore the evolving landscape of sales and marketing automation with a human touch. Discover how AI is set to revolutionize sales and customer service data management, enhancing segmentation and engagement. I discuss the potential of AI in creating high-converting landing pages and the growing importance of content strategy. Additionally, I highlight the significance of account-based marketing and the anticipated expansion of HubSpot's commerce hub. Join me as I navigate
Ep 18 Anna Drogon - Sales Meets AI: Key Trends from Inbound 2024
1y ago · 8:42
Join me on the H2H Sales Automation Podcast for Episode 18, "Inbound 2024 Highlights," as I dive into the latest insights from the Inbound 2024 conference in Boston. Alongside Anna, we explore the human-centric approach to sales and marketing automation. Discover how HubSpot's new features, like Breeze, integrate AI to enhance marketing and sales without replacing the human touch. We discuss the importance of adapting to AI, leveraging first-party data, and the evolving landscape of SEO, now seen as "Search Everywhere Optimization." Tune in for key takeaways from industry leaders and learn how
Ep 8 - Russell Dalgleish: Building Successful International Sales Teams
1y ago · 22:48
In this episode of the H2H Sales Automation podcast, Bart interviews Russell de Dalgleish serial entrepreneur and global community builder from Scotland. The focus of their conversation is on building successful international sales teams and effectively expanding businesses into new markets.
Ep 9 - Roy Johnson: Ep 9: How buyers lie and still go to heaven
1y ago · 24:24
In this episode of the H2H Sales Automation Podcast, Bart interviews Roy Johnson, a Sandler Training Franchisee of the Year. The conversation revolves around the topic of how buyers lie and still manage to make decisions in the sales process. They discuss the human-centric approach to sales, focusing on building relationships, seeking the truth, and understanding the buyer's pain points.
Ep 10 - Peter Malick: Exploring Growth Opportunities in the US
1y ago · 24:59
In this episode of the H2H Sales Automation Podcast, Bart sits down with Peter Malick, founder and CEO of Inbound AV, to discuss the evolving landscape of growth opportunities in the US market. The conversation covers a wide range of topics, from the role of AI in shaping the future of businesses to the significance of adopting a human-centered approach in sales strategies.
Ep 11 - Philip Oakley: The Power of Data: Influencing Sales and Marketing the Human Way
1y ago · 23:38
In a recent interview hosted by Bart, the founder of AutomateNow, and conducted by Philip Oakley from Outserve, the conversation delved into the dynamic realm of data and how it can shape sales and marketing strategies to foster more authentic human connections with customers. This blog post distills the key insights from their insightful conversation.
Ep 13 - Sam Easton: Mastering Business Process Automation
1y ago · 24:08
In this conversation, Bart interviews Sam Easton, a project manager at AutomateNow, about mastering sales and other business processes in HubSpot. They discuss the definition of a business process, the importance of digitizing processes, the types of processes HubSpot can hold, and the tools HubSpot offers to manage these processes. They also explore the benefits of automation and the role of the human touch in business processes.
Ep 14 - Eoin McGuinness: Unlocking Startup Success
1y ago · 28:12
In episode 14 of the H2H Sales Automation Podcast, I dive into the world of startups with Eoin McGuinness from the HubSpot Startup Program. We explore the transformative power of human-to-human (H2H) sales in the startup ecosystem, emphasizing the importance of personal connections over mass outreach. Eoin shares insights on the pitfalls of scaling too quickly and highlights the need for startups to focus on solving pain points rather than just selling products. We also discuss the role of AI in optimizing business processes and the benefits of HubSpot's startup program, which offers significa
Ep 12 - Eloise Leeson - Smith: The Key to Creating Content that Converts
1y ago · 25:08
Join me, Bart, on Episode 12 of the H2H Sales Automation Podcast as I sit down with Eloise Leeson-Smith, a renowned linguist and communication expert. In this episode, we dive into the essence of creating content that truly converts. Eloise shares her insights on the importance of human-to-human connections in sales and marketing, emphasizing the need to prioritize customer-centric content. We discuss the pitfalls of making assumptions and the value of thorough research. Eloise also offers her take on leveraging AI as a tool to enhance, not replace, the creative process. Tune in for actionable
Ep 7 - Karl Cullen: Getting Started with Revenue Operations (RevOps Meaning)
1y ago · 23:40
Ep 6 - Leslie Douglas: How to get your H2H Sales Content Right
1y ago · 25:53
In Episode 6 of the H2H Sales Automation Podcast, I dive into the essentials of getting your H2H sales content right. Join me, Bart, as I chat with Leslie Douglas, VP for Membership and Go-to-Market Strategy at Sell Better by J.P. Sales. Leslie shares her accidental journey into sales and emphasizes the importance of confidence and personalization in sales content. We discuss how to transition from a one-to-many marketing approach to a one-to-one sales strategy, the significance of relationship-building, and practical tips for personalizing follow-up emails. Tune in to learn how to create impa
Ep 5 - David Chevalier CEO, Surfe: Never Automate the Human Connection
1y ago · 25:17
In Episode 5 of the H2H Sales Automation Podcast, I sit down with David Chevalier, CEO of Surfe, to explore the importance of maintaining the human connection in sales automation. David shares his unique journey from banking to entrepreneurship and how his productivity software, Surfe, helps sales teams work smarter. We delve into the challenges of modern sales, the importance of personalized outreach, and how Surfe integrates with tools like LinkedIn and CRM systems to streamline data entry and enhance productivity. Discover how Surfe can save time, increase pipeline efficiency, and ensure th

Episodes

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H2H Sales Automation Podcast

Episodes 32

EP 32 - Why Most AI Project Fails & It is not the Technology

EP 31. AI Governance: Why Every Business Needs to Take Control Before It's Too Late

Ep 30: ​What’s New in HubSpot and What It Means for Pipeline Growth

Ep 29 - Why Is My Sales Team Busy But Not Hitting Targets?

Ep 28 - How HubSpot Agencies Are Preparing for 2026

Ep 27 - Ricardo Molina: The New HubSpot Agency Playbook: Experiment, Adapt and Grow

Ep 26 - Marta El Bay: Stop Spamming, Start Selling: Redefining Leads with Surfe

Ep 25 - Sarah McDevitt: What if Your Best Sales Tool Isn’t AI?

Ep 24 - From Quote to Close: Inside HubSpot’s CPQ Engine - Ethan Kopit

Ep 23 - Anastasiia Kovtunenko - Stop Selling, Start Disqualifying

Ep 22 - Being Human in the Age of AI: A Conversation with Kyle Jepson

Ep 21 - Mastering Sales Lead Generation for International Markets with Alan Graham

Ep 20 - Adrian Chiriac: Is Sales the hardest job in tech today?

EP 19 - HubSpot 2025: What’s Next?

Ep 18 Anna Drogon - Sales Meets AI: Key Trends from Inbound 2024

Ep 8 - Russell Dalgleish: Building Successful International Sales Teams

Ep 9 - Roy Johnson: Ep 9: How buyers lie and still go to heaven

Ep 10 - Peter Malick: Exploring Growth Opportunities in the US

Ep 11 - Philip Oakley: The Power of Data: Influencing Sales and Marketing the Human Way

Ep 13 - Sam Easton: Mastering Business Process Automation

Ep 14 - Eoin McGuinness: Unlocking Startup Success

Ep 12 - Eloise Leeson - Smith: The Key to Creating Content that Converts

Ep 7 - Karl Cullen: Getting Started with Revenue Operations (RevOps Meaning)

Ep 6 - Leslie Douglas: How to get your H2H Sales Content Right

Ep 5 - David Chevalier CEO, Surfe: Never Automate the Human Connection

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Episodes 32

EP 32 - Why Most AI Project Fails & It is not the Technology

EP 31. AI Governance: Why Every Business Needs to Take Control Before It's Too Late

Ep 30: ​What’s New in HubSpot and What It Means for Pipeline Growth

Ep 29 - Why Is My Sales Team Busy But Not Hitting Targets?

Ep 28 - How HubSpot Agencies Are Preparing for 2026

Ep 27 - Ricardo Molina: The New HubSpot Agency Playbook: Experiment, Adapt and Grow

Ep 26 - Marta El Bay: Stop Spamming, Start Selling: Redefining Leads with Surfe

Ep 25 - Sarah McDevitt: What if Your Best Sales Tool Isn’t AI?

Ep 24 - From Quote to Close: Inside HubSpot’s CPQ Engine - Ethan Kopit

Ep 23 - Anastasiia Kovtunenko - Stop Selling, Start Disqualifying

Ep 22 - Being Human in the Age of AI: A Conversation with Kyle Jepson

Ep 21 - Mastering Sales Lead Generation for International Markets with Alan Graham

Ep 20 - Adrian Chiriac: Is Sales the hardest job in tech today?

EP 19 - HubSpot 2025: What’s Next?

Ep 18 Anna Drogon - Sales Meets AI: Key Trends from Inbound 2024

Ep 8 - Russell Dalgleish: Building Successful International Sales Teams

Ep 9 - Roy Johnson: Ep 9: How buyers lie and still go to heaven

Ep 10 - Peter Malick: Exploring Growth Opportunities in the US

Ep 11 - Philip Oakley: The Power of Data: Influencing Sales and Marketing the Human Way

Ep 13 - Sam Easton: Mastering Business Process Automation

Ep 14 - Eoin McGuinness: Unlocking Startup Success

Ep 12 - Eloise Leeson - Smith: The Key to Creating Content that Converts

Ep 7 - Karl Cullen: Getting Started with Revenue Operations (RevOps Meaning)

Ep 6 - Leslie Douglas: How to get your H2H Sales Content Right

Ep 5 - David Chevalier CEO, Surfe: Never Automate the Human Connection

Ep 30: What’s New in HubSpot and What It Means for Pipeline Growth

Podcast 森辺一樹のグローバル・マーケティング〜すべてはアジアで売るために〜

Ep 30: What’s New in HubSpot and What It Means for Pipeline Growth