Your sales reps are busy. The problem is, most of that time isn't actually spent selling. HubSpot's own research shows reps spend only 28% of their week in actual sales conversations. The rest disappears into research, admin, and prep work that never moves a deal forward. In this episode, we break down exactly how HubSpot Prospecting Agent works, why signal-based prospecting has become the new standard for high-performing outbound teams, and how to set it up in a way your sales team will actually trust and use. You'll learn what a "play" is and how to build one that performs, why starting narr
What if your best salesperson never had to clock out? In this episode, we're diving into one of the most underused assets in any service business's sales process: the customer success video. Buyers today are more skeptical than ever of vendor marketing — they want proof, not promises. That's why a well-crafted, 2–3 minute customer story can do more heavy lifting than any feature deck or follow-up email. We walk through the exact 4-part framework for capturing a story that converts, how to get your customers comfortable on camera, and the specific moments in your sales process where these video
What if one shift could save 60% of your marketing budget? In this episode, we're diving into the ICP — your Ideal Customer Profile — and why getting this right is the single most powerful move you can make for your business. The hard truth? Most marketing challenges aren't coming from your ads or your content. They're coming from targeting people who will never value what you have to offer. In this episode, I break down the exact ICP blueprint trusted by top-performing companies to create clarity, shorten sales cycles, and drive real, sustainable growth. We cover: — How to audit your current
Growth Stacking is the podcast for business owners and revenue teams looking for practical, easy-to-implement strategies to boost business performance. In this episode, host Chris Dellen, CEO of Delmar Uncommon Growth, explores how customer success videos can become always-on sales assets when they’re embedded directly into your sales process. Expect practical guidance on structuring customer testimonials, simple ways to record and edit videos, and how to turn success stories into monumental leverage that keeps deals moving, even when your team isn’t in the room. Tune in and start building gro
