UX design pioneers and Adaptive Path co-founders Peter Merholz and Jesse James Garrett discuss the evolving challenges and opportunities for design leaders.
Reading the feed…
Peter and Jesse are joined by Chengying "Z" Zheng, who shares her experience migrating a design team to be AI-first — off Figma and into code. She discusses how design leadership and operations divide the work, what happens to roles and titles when everyone becomes a builder, and how to make good design easier than bad design. Z on LinkedIn: https://www.linkedin.com/in/changyingz/ Z's Substack: https://changying.substack.com/ Jesse James Garrett: https://jessejamesgarrett.com/ Peter Merholz: https://petermerholz.com/
Peter and Jesse compare notes from Config, Figma's AI study, Lenny's newsletter survey, and countless conversations to read the current state of design leadership. The signals: existential AI panic has cooled into exhaustion, organizational chaos and leadership churn are the new normal, and design still stumbles on business acumen. Their case for thriving—lead, don't just design, and reclaim design's unfinished mandate.
Dave Gray, author of Liminal Thinking and founder of School of the Possible, joins Peter and Jesse to examine what's actually getting in leaders' way right now: not the disruption itself, but the expertise that blinds them to it. The conversation moves from beginner's mind to the compression of corporate work, landing on a provocative question — what does your value look like when you define it yourself?
Peter and Jesse compare notes from their respective listening tours and client work on how AI is reshaping design teams. The conversation moves through the operational chaos of proliferating tools, the urgent need to articulate a value proposition, why design operations got cut right before they were needed most, and the window of expertise power that won't stay open.
Journalist, technologist, and Aboard co-founder Paul Ford joins Peter and Jesse with the perspective of someone running a services firm in the middle of being remade by AI. The conversation covers the collapsing cost of software, blurring roles, what machines do well and badly, what design's value proposition becomes, and Paul's practical advice for staying upright through indefinite change.
Design consultant John Gleason returns to explore the leadership skills design needs to claim greater strategic influence. The conversation covers vulnerability and psychological safety, translating design value into business outcomes, the boldness required to assert a larger value proposition, and how to avoid burnout while navigating organizational complexity.
Jesse's surfing metaphor opens a conversation about discernment and collective action in the liminal moment. Peter and Jesse explore why not every wave is yours to catch, how to find fellow travelers across functions and beyond your organization, and why sustainable pace — not anxious intensity — is what keeps leaders navigating when uncertainty has no end date.
Information architect and consultant Jorge Arango returns five years later with a pointed question at the center of his practice: when AI can handle the surface work, what is design actually for? The conversation explores first principles, the conditions for skillful AI adoption, and why going faster without clarity just accelerates you in the wrong direction.
Show Notes About the episode: Dan Saffer—designer, author, and CMU professor—joins Peter and Jesse to take stock of design education at a moment when everything is in flux. What’s worth teaching when the tools change weekly? How do you define quality when AI can spin up a passable prototype in minutes? And what are today’s […]
When the ground is shifting and the destination isn't clear, how do you lead? Peter and Jesse explore the mindset and skills required to navigate the liminal moment—when old ways have dissolved but new ones haven't taken shape. From core mindsets of maintaining situational awareness and striving for balance, to core skills around communication, persuasion and connection to build lifelines, this is a conversation about what it actually takes to lead through uncertainty.
When the old ways no longer hold and the new hasn't taken shape, you're in a liminal moment. Peter and Jesse explore what it means to lead through that in-between space—navigating uncertainty without retreating to the past, letting go of what defined you, and finding opportunity in the chaos rather than being consumed by it.
Stanford professor Christina Wodtke joins Peter and Jesse in exploring the real contradictions of AI in design and product work: revolutionary prototyping speed versus the need for critical thinking, efficiency gains versus cognitive loss, and loving the technology while hating the exploitative companies building it. She shares exactly what designers and PMs must vigilantly protect.
Peter and Jesse discuss findings from Peter's survey of 750 UX pracitioners on organizational health. Designers feel good about their work but struggle with quality standards, staffing, and career growth. Senior practitioners are the unhealthiest group. Reporting structure predicts team health. Consulting teams outperform in-house teams, where visionary design capabilities have atrophied and empowerment remains elusive.
Product leader, author, and civic tech veteran Christian Crumlish joins Peter and Jesse to discuss his transition from UX to product management and his experimental AI product manager, Piper Morgan. The conversation explores how product and design roles can be natural allies rather than adversaries, where AI truly adds value versus hype, and how practitioners can thoughtfully adopt new tools while staying grounded in fundamental UX principles and maintaining agency over their practice.
Figma's Head of Insights Andrew Hogan joins Peter and Jesse to explore emerging trends in design practice as AI transforms creative workflows. The conversation examines how role boundaries are blurring across product teams, where AI delivers real value versus hype, and design's growing opportunity to lead strategic orchestration in increasingly complex digital experiences.
Product Discovery coach, teacher, and author Teresa Torres joins Peter and Jesse to explore the messy reality of organizational change and cross-functional collaboration. She discusses why external coaching has limits, how individual contributors can drive change within resistant systems, and what the rise of AI means for blurring roles between product, design, and engineering teams.
Dr. Lesley-Ann Noel, Dean of Design at OCAD, joins Jesse and Peter to discuss her global journey from Trinidad to Toronto, leading design education through relationships over craft, preparing students for social change, and her vision for decolonizing design while navigating the tension between academic values and industry demands.
Peter and Jesse are joined by design and business consultant John Gleason. Coming up through P&G's famous design initiative, we get his perspective on design beyond digital products, such as consumer packaged goods, we explore some significant parallels across industries and design domains with important lessons on the pitfalls that lead to diminishing influence for design leaders, and share what they should advocate in order to break the downward spiral.
Jesse and Peter explore how AI is revealing the true value proposition of design teams. They discuss why "whoever controls the prompt controls the product" and why design leaders must understand their organization's expectations before embracing AI. The more things change, the more they stay the same—AI may be new, but the fundamentals of design leadership remain critical.
Joining Peter and Jesse to talk about what's next for design is Amy Lokey, Chief Experience Officer for the enterprise software platform, ServiceNow. We'll be talking about building a team that unifies product experience with customer experience, defining experience metrics that actually matter, investing in her own growth as a leader, and the real implications of AI for digital product design.
Joining Peter and Jesse to talk about what's next for design is Dr. Sara Beckman, Professor at Berkeley's Haas School of Business and longtime observer and commentator of the dynamic between design and business. We'll be talking more about the legacy and impact, for better or worse, of design thinking, how design leaders should talk about metrics and how they shouldn't, and what she's learning from educating the next generation of product managers.
Joining Peter and Jesse to talk about what's next for design is Todd Wilkens, part of our leadership at Adaptive Path years ago, who has gone from design leadership to product leadership to fully integrated leadership of design, product, and technology. He'll talk with us about his increasingly holistic view of product development and leadership, the signs that an organization is right for him as a leader, and what the C suite really talks about behind closed doors.
Joining Peter and Jesse is business strategist Roger L. Martin, former Dean of the University of Toronto's Rotman School of Management, who advanced the conversation about design and business with his influential work in the late 2000s. We'll talk about the parts of that vision that worked out as well as the parts that didn't, the new forces shaping design's business impact, and what design leaders should be advocating for next from Aristotle to Hermes.
Head of Philips Design, Peter Skillman, joins Peter and Jesse to share lessons from Philips' century of design innovation, from light bulbs to the compact disc to healthcare technology. We'll also talk about the cultural factors that support design influence, what he learned and had to unlearn from his time in Silicon Valley, and how the game for design leaders has fundamentally changed in recent years.
Joining Peter and Jesse to talk about what's next for design is veteran Silicon Valley design and product strategy consultant Audrey Crane, who will share her perspective on the changing mandates for design among her clients, the power that consultants wield that in house teams don't, and why sometimes the most effective design leaders are those who talk the least about design.
