https://youtu.be/iVVZW5GUnlg Stop building GA4 reports. Conversational analytics lets digital marketers ask plain-English questions of their data and get answers. Free prompt kit inside. This is the third presentation in our Pocket Conversion Scientist® series. Your Website Knows More About Your Prospects Than You Think You just can't hear it yet. Every session, every channel, every dropped form, every product page that converts at 0.8% when it should be at 3%. It's all in your analytics right now. The problem isn't the data. It's how we've been accessing it. Building reports takes time. And e
https://youtu.be/0Wdd0t9kpX4 There is a fundamental disconnect in our organizations that is showing up in our ad campaigns. One team creates and manages the ads, Meta ads, Google ads, Bing ads. The landing pages from which the ad team chooses were created by another team, the web team. The ad team has one priority: increase traffic and demand that generates revenue. The web team has a number of goals, most of which involve publishing pages. These goals are not aligned. How bad can things get? We pulled the ad portfolios of dozens of brands and compared them to the landing pages that serve thos
https://youtu.be/iV7QiA0rG40 Audio Podcast AI can write website copy that outperforms 80% of what is online today. You just have to teach it who it is writing for. In this episode of Intended Consequences, Conversion Sciences founder Brian Massey shows you how to use AI to generate website copy that actually converts. The secret is not a better prompt. It is writing for the four ways people make buying decisions. You will learn the Modes of Research framework, first published in "Waiting for Your Cat to Bark," and how to map it onto Myers-Briggs types so any language model speaks your language
In a recent conversation, Brian Massey and Andy Crestodina explored the shifting landscape of digital marketing as Artificial Intelligence (AI) becomes the "third partner" in the relationship between brands and customers. This shift is fundamentally changing the purpose of a website—from a destination for human eyes to a critical knowledge source for AI training. As AI models like ChatGPT and Gemini increasingly act as "sales reps" or agents for your brand, the strategy for building and maintaining a digital presence must evolve. Here is the breakdown of how to adapt your website for this new
Emotions drive conversions — and in this episode of Intended Consequences, Brian Massey sits down with Joe Putnam, founder of Conversion Engine, to explore how top-performing ecommerce brands are using AI CRO strategies to scale faster, test better, and connect more deeply with their customers. You’ll hear how Joe’s team analyzes customer reviews at scale to uncover emotional triggers, how they test ad angles that competitors often miss, and why a “boots that hurt” campaign might not be the golden angle you think it is. 🎧 Listen to the full episode here: Ready to improve your ecommerce site’s
In this episode of Intended Consequences, Brian Massey sits down with Deborah O’Malley, founder of GuessTheTest.com, to explore the fast-changing world of AI in experimentation — from A/B testing myths to the ways AI is already changing how digital marketers approach conversion optimization. And yes, they really do debate whether AI will kill our creativity. 🎧 Listen to the full episode here: Ready to improve your site’s performance? Learn more about Conversion Science’s Optimization Services. Are You Running the Wrong A/B Tests? Deborah pulls no punches: “People are still testing button colo
Google’s document leak uncovered surprising connections between conversion rate optimization (CRO), search engine optimization (SEO) and user experience (UX). Listen in as Conversion Scientists® Joel Harvey and Brian Massey talk about these connections and what they mean for optimizers. Subscribe to the Podcast iTunes | Spotify | RSS All Episodes TLDR Summary The Interplay of CRO and SEO (01:00 - 04:00) Fundamental Building Blocks of SEO and CRO (04:00 - 06:00) Strategies for Great Content and User Experience (06:00 - 11:00) Balancing Personal Voice with SEO Requirements (11:00 - 14:00) Differ
Conversion rate optimization (CRO) is important at every stage of your business. But if you have a low-volume site, you may not be able to do the A/B testing that is the hallmark of so many CRO projects. Here are conversion optimization techniques that work no matter where you are on the CRO spectrum. Subscribe to the Podcast iTunes | Spotify | RSS All Episodes TLDR Summary Different types of CRO: Pre-post testing vs. A/B testing (00:00 - 5:03) Challenges with low traffic sites and optimizing for them (5:03 - 11:55) Importance of understanding your data and setting expectations (11:55 - 18:31)
When CRO and SEO work together, there is a cycle of increasing advantages, according to technical search engine marketer Jason Fisher. Find out how Jason combines SEO and CRO for a one-two punch that delivers results. Jason Fisher and Brian Massey Subscribe to the Podcast iTunes | Spotify | RSS All Episodes What if you were Google Search’s therapist? You would be tasked with understanding the mind of Google’s search algorithm, simultaneously seeking to understand the Google mind, and trying to help it make better decisions about the world it manipulates. This, as it turns out, is the job of th
Technically, a “bounce” is a visitor that looks at only one page, or a visitor that spends an embarrassingly short time on the page. Keep reading to find out how to reduce bounce rates. A bounce is any visit for which the visitor only looks at one page and does not interact with it. This sounds truly unfair as someone may spend minutes on your blog post or landing page, and still be counted as a bounce. A visitor bounces when they don’t find anything close to what they were looking for when they visit your site. Either you’re attracting the wrong visitors or you don’t know why they are visitin
