Association Amplified Podcast

TaleWind Digital Hub · talewinddigital.com

Association Amplified is a thought leadership podcast for association leaders focused on digital engagement, member value, and non-dues revenue. Hosted by the team at TaleWind Digital, each episode explores how associations can rethink content, digital experience, and monetization—moving beyond legacy models to build modern, member-first systems that scale.

25 episodes

18d ago latest

monthly cadence

English language

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Episodes 25

Bonus Episode: The State of Associations Report: What It Found and What to Do With It
18d ago · 24:42
What does a year of pulse polling say about the association sector? Amy Hissrich, ASAE's VP of International Affairs, built the State of Associations Report to find out, and the answers cut across finances, meetings, membership, and AI. Amy and Dan get into:Download thefree from ASAE.
The Revenue Hiding in Your Media Kit
1mo ago · 49:10
The typical sponsor picks one item from the media kit, renews it every year, and never hears from anyone about what they're trying to accomplish. That pattern caps your revenue at whatever they bought first. This episode of Association Amplified is about bundling: growing sponsor spend from inventory you already sell, without raising a single price. You'll get three working bundle plays to bring to your next sponsor call — turning a sponsored speaking session into a year of content, turning an upgraded directory listing into booth traffic, and turning logo placements into pre-roll that runs lo
What It Takes to Run an Association Email Program
1mo ago · 40:48
Why are you sending this email? Xander Sobecki asks that before every send—and the answers have made the Surplus Line Association of Illinois real money. Sobecki built his association's email program from the ground up, and in this episode, he shares what that looks like in practice: auditing the database before designing a single template, and running bracket-style A/B tests that settle the big structural questions first. He follows every email past the open rate to the registrations it produced—one send to 1,000 people drew
How Associations Turn Sponsored Content Into Revenue
2mo ago · 45:12
Sponsored content and member value aren't at odds—but most associations treat them like they are, and leave revenue on the table as a result. In this episode, Marcus and Breanna get into what digital sponsorship looks like when content is the product: tiered formats that don't require heavy sponsor lift, a product and services directory as an underleveraged revenue tool, and how to carry sponsored installments inside existing editorial formats without losing audience trust. They also make the case that none of it works without a centralized content destination—and walk through what separates a
How the AMA Gets Its Best Work in Front of the Right Members w/ Ryan Wells
2mo ago · 29:18
Chances are your association is doing work your members don't know about. Either it never made it online, or it did, and nobody could tell why it mattered to them. Ryan Wells is the VP of Digital Strategy at the American Medical Association, where he's spent nearly a decade making one of the oldest and most recognized medical organizations in the country findable and relevant to its members. When he joined, the AMA had strong content and name recognition among physicians—but members still couldn't connect what the organization did to why it mattered to them. In this episode, Marcus sits down w
The Content Gating Strategy Your Association Needs to Get Right
3mo ago · 30:00
Take our free Member Value Scorecard atto assess your content, digital experience, and revenue potential.
Does Your Association Need a Podcast?
4mo ago · 44:09
Most association podcasts don't fail because the topic is wrong. They fail because the podcast was built around what the organization wants to say—not what the listener wants to hear. In this episode of Association Amplified, Marcus and Breanna get into what actually makes an association podcast worth making. They cover how to decide whether a podcast is the right format at all, what separates a content property from a glorified newsletter, and why your most enthusiastic person often matters more than your most prominent one. Whether you're weighing whether to launch or trying to figure out wh
Bonus Episode: What A TV Producer Can Teach Associations about Content
5mo ago · 31:56
This conversation originally aired as part of our monthlyseries—a 30-minute live discussion with association leaders about growth, engagement, and digital strategy. We’re sharing the replay here for podcast listeners who couldn’t join us live. Associations create a lot of content. Very little of it earns real attention. In this bonus episode from, Marcus Leite sits down with television producer Carolyn Shomali to explore what associations can learn from the discipline of live broadcast. After 20 years in television production, Carolyn approaches association content with a simple question:That
Why Sponsors Don’t Renew Content (Even When It Works)
6mo ago · 40:06
In this episode, Marcus and Breanna dig into why sponsors walk away even when attendance is solid and feedback is positive—and what associations often miss when they focus too heavily on brand awareness. They explore the difference between one-off sponsorships and real content partnerships, why letting sponsors drive the content backfires, and how experience, consistency, and perceived value shape renewal decisions. If you’re rethinking how sponsored webinars translate into long-term revenue, this conversation will help you see the problem differently.Submit your website for our free Member Va
Your Engagement Problem Isn’t Content—It’s Publishing
7mo ago · 33:04
Most associations aren't struggling with digital engagement because they lack content. They're struggling because members can't find it. In this episode of Association Amplified, Breanna and Marcus unpack why engagement issues are usually publishing problems—not content ones. Associations are already producing valuable articles, webinars, videos, podcasts, and events, but fragmented websites and siloed structures are suppressing discovery, usage, and perceived value. They explore how association websites often prioritize authority over usability, why engagement metrics are really content consu
Context is Queen: How to Make Your Content Truly Connect
1y ago · 41:32
?️ In this episode of, hosts Marcus Leite and Breanna Perrelli tackle a challenge every association faces: making content that truly. It’s not just aboutyou say—it’s about,, and. You'll learn why, how timing impacts engagement, and why not every format fits every platform. From real-world metaphors (like ice cream and Arctic research stations ?) to strategic takeaways about evergreen vs. emergent topics, this episode is a must-listen for any association pro working on content strategy.Association executives, content strategists, communications pros, and anyone involved in member engagement or
From Crickets to Conversations: How to Get Members Engaging Again
1y ago · 1:03:10
Your content isn’t the problem. Your strategy—and your outcomes—might be. In this episode, Marcus Leite and Breanna Perrelli break down why member engagement is falling short for so many associations—and how to fix it with smarter, scalable programming. What we’re talking about: <ul> <li data-start="2551" data-end="2630">Why content that <em data
More Bang for Your Buck - Maximizing the Effect of the Content you can Afford
1y ago · 22:56
You don't need a bigger budget—just a smarter approach to making content work harder for you.
Small but Mighty - Your Association Dream Team
1y ago · 48:54
Feeling overwhelmed with everything your association needs to accomplish? You’re not alone! In this episode of Association Amplified, host Marcus Leite sits down with Kristy Devantier to break down how association leaders can optimize their teams, delegate effectively, and know when to bring in outside expertise to maximize impact. ? What You’ll Learn: <ul data-start="1804" data-end="2047"> <li data-start="1804" data-end="1862">How to avoid micromanagement and empower you
Capturing Attention: Using Storytelling to Drive Engagement
1y ago · 42:34
Why do some association messages inspire action while others get ignored? The secret lies in storytelling. In this episode of Association Amplified, host Marcus Leite sits down with Breanna Perrelli, Creative Program & Project Producer, to explore how associations can use narrative-driven content to boost member engagement and increase impact. <ul> <li>- Why facts alone don’t drive engagement—stories do</s
From Overload to Engagement: Why a Consolidated Content Calendar is Essential
1y ago · 46:33
?: Are your members drowning in emails? A consolidated content calendar can turn the chaos into a strategic, engaging experience that boosts retention, revenue, and non-dues income.Tune in now!
Event Content Members Love
1y ago · 54:27
Your annual event is packed with valuable content—so why let it disappear after the closing session? In this episode,andreveal how associations canTurn your event into a content machine that drives value & revenue!
Unlock the True Value of Your Website
1y ago · 54:27
In this episode of, host Marcus Leite sits down with Randell Mauricio to explore how associations can transform their websites into powerful engagement hubs. Learn how to drive member value, generate revenue, and position your association as an industry leader. What's covered in this episode?Your website is your association’s most powerful tool for engaging members and generating revenue. Treat it as a content hub and invest in consistent, valuable updates to stay relevant in the digital age.
CEO Perspective: The Competitive Value of Digital Accreditation and Badging
1y ago · 20:23
Struggling to retain members or convert non-members into loyal participants? In this episode, Marcus Leite chats with Dan Stevens, founder of WorkerBee.TV, about using education, accreditation, and badging to bridge the member value gap. Learn how associations can:Tune in for actionable strategies to enhance member value and grow your association. ?
CEO Perspective: The True Value of an Association Audience
1y ago · 51:41
Marcus Leite and Dan Stevens explore how associations can transform their audience into a sponsor’s dream. They share strategies for creating member-focused experiences that deliver value for everyone. Learn how to leverage data, showcase your association’s expertise, and position yourself as the go-to industry hub—all while boosting non-dues revenue and funding your mission.
Production Table Stakes - The Role of Production Value in Association Content
1y ago · 29:04
We get it, creating content can be expensive. But it doesn't have to break the bank. Marcus and Breanna discuss where associations should spend their money when building a strategic content plan.
Digital Doesn't Cannibalize Revenue, It Grows It
1y ago · 32:26
Are you worried that adding digital options to your marketing kit will diminish your traditional offerings? Marcus Leite and Randell Mauricio discuss this belief in this episode of Association Amplified.
How Can Associations Compete with Broader Content Marketplaces
1y ago · 17:36
Content is easy to find online. Today's young professionals are natural digital explorers, knowing how and where to look for the information they need. As an association, you have content they're looking for, but can they find it? In this episode, Kristy Devantier and Marcus Leite discuss how to cut through the clutter online and compete with third-party content platforms.
How Maintaining Industry Relevance Impacts Your Recruitment
2y ago · 34:39
Randell Mauricio and Marcus Leite discuss how associations can reinforce their status as the authority in their industry and how doing so impacts their recruitment efforts.
How the Member Value Gap Keeps Your Association From Success
2y ago · 37:32
Kristy Devantier and Marcus Leite explore the causes of and solutions to, “ Member Value Gap”–the biggest threat to an association’s relevance and membership-base today.

Episodes

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Association Amplified Podcast

Episodes 25

Bonus Episode: The State of Associations Report: What It Found and What to Do With It

The Revenue Hiding in Your Media Kit

What It Takes to Run an Association Email Program

How Associations Turn Sponsored Content Into Revenue

How the AMA Gets Its Best Work in Front of the Right Members w/ Ryan Wells

The Content Gating Strategy Your Association Needs to Get Right

Does Your Association Need a Podcast?

Bonus Episode: What A TV Producer Can Teach Associations about Content

Why Sponsors Don’t Renew Content (Even When It Works)

Your Engagement Problem Isn’t Content—It’s Publishing

Context is Queen: How to Make Your Content Truly Connect

From Crickets to Conversations: How to Get Members Engaging Again

More Bang for Your Buck - Maximizing the Effect of the Content you can Afford

Small but Mighty - Your Association Dream Team

Capturing Attention: Using Storytelling to Drive Engagement

From Overload to Engagement: Why a Consolidated Content Calendar is Essential

Event Content Members Love

Unlock the True Value of Your Website

CEO Perspective: The Competitive Value of Digital Accreditation and Badging

CEO Perspective: The True Value of an Association Audience

Production Table Stakes - The Role of Production Value in Association Content

Digital Doesn't Cannibalize Revenue, It Grows It

How Can Associations Compete with Broader Content Marketplaces

How Maintaining Industry Relevance Impacts Your Recruitment

How the Member Value Gap Keeps Your Association From Success

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Episodes 25

Bonus Episode: The State of Associations Report: What It Found and What to Do With It

The Revenue Hiding in Your Media Kit

What It Takes to Run an Association Email Program

How Associations Turn Sponsored Content Into Revenue

How the AMA Gets Its Best Work in Front of the Right Members w/ Ryan Wells

The Content Gating Strategy Your Association Needs to Get Right

Does Your Association Need a Podcast?

Bonus Episode: What A TV Producer Can Teach Associations about Content

Why Sponsors Don’t Renew Content (Even When It Works)

Your Engagement Problem Isn’t Content—It’s Publishing

Context is Queen: How to Make Your Content Truly Connect

From Crickets to Conversations: How to Get Members Engaging Again

More Bang for Your Buck - Maximizing the Effect of the Content you can Afford

Small but Mighty - Your Association Dream Team

Capturing Attention: Using Storytelling to Drive Engagement

From Overload to Engagement: Why a Consolidated Content Calendar is Essential

Event Content Members Love

Unlock the True Value of Your Website

CEO Perspective: The Competitive Value of Digital Accreditation and Badging

CEO Perspective: The True Value of an Association Audience

Production Table Stakes - The Role of Production Value in Association Content

Digital Doesn't Cannibalize Revenue, It Grows It

How Can Associations Compete with Broader Content Marketplaces

How Maintaining Industry Relevance Impacts Your Recruitment

How the Member Value Gap Keeps Your Association From Success

Podcast 森辺一樹のグローバル・マーケティング〜すべてはアジアで売るために〜